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marketing plan

marketing plan

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marketing plan

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  1. Action Sprout Marketing Plan Shannon Walsh, Thuy-Ai Huynh, Mark Teo, Tyler Bask, Lauren House

  2. Market Analysis

  3. Customer AnalysisSmall Businesses Low-Middle Income Local—Bellingham area Want to create or increase Facebook/Social Media presence and gather information about their customers Size: 20,829 Surveyed small businesses throughout Bellingham

  4. Target Market Projections Population:20,829 Sample percentage of customers willing to pay: 53% 95% confidence interval (80.9%--26.8% true proportion of customers willing to pay)

  5. Target Market Projections (cont.)

  6. Product Strategy

  7. Sample Value Proposition “ ” Connect more with your customers. Action Sprout makes it easy to increase the social media presence of your business through customizable, interactive campaigns and promotions. Monitor the effectiveness of each interaction with the help of a professional team and convenient weekly reports.

  8. Promotion Strategy Public Relations Referrals Program (10% discount per client) Personal Selling (inside selling and field selling) Sales Promotion (samples and discounts) Newspaper/Electronic Media

  9. Marketing Objectives

  10. Budget 73% of adults read the newspaper or visit newspaper websites

  11. Integrated Marketing Communications Reach will be 73%, with a frequency of 3-4 per month Gross Rating points: 225 Surveys every 4 months to determine if the projected Gross rating points is accurate

  12. Question/Comment Section

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