1 / 8

Market Research

Market Research. Market Research – What is it?. Gathering information on (for example)… …finding new markets …evaluating public opinion …gaining insight into customers’ decisions. Types of market research. PRIMARY RESEARCH Research carried out in the field directly by the surveyor.

shanon
Download Presentation

Market Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Market Research

  2. Market Research – What is it? Gathering information on (for example)… …finding new markets …evaluating public opinion …gaining insight into customers’ decisions

  3. Types of market research

  4. PRIMARY RESEARCH Research carried out in the field directly by the surveyor. Methods include… … questionnaires and focus groups.

  5. 2. SECONDARY RESEARCH Collating research data that has already been published. Sources include… … Statistics NZ and government reports.

  6. Questions: Closed vs Open Closed questions have yes/no answers and are collated for graphs and statistics… This is quantitative research Open questions ask for opinions… This is qualitative research

  7. A survey is only as good as its questions and the people it targets. The questions and those who are asked them need to be relevant to the company’s market and aims. Asking the right people the right questions

More Related