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Discover the multifaceted dimensions of Internet applicability, components of Internet solutions, and how to assemble them to seize business opportunities. Uncover why the Internet matters, its cost, benefits, and driving principles in the new economy. Explore the architecture, content, and resources essential for successful Internet solutions. Learn about Internet security, solution scopes, and key design tradeoffs for optimal interface and deployment strategies. Master the art of building, designing, and deploying Internet solutions effectively to captivate your audience.
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Net Results Serving up the optimum Internet solution
Objectives • Understand the many dimensions of Internet applicability. • Understand components of an Internet solution. • Understand assembly of Internet solutions to address a business opportunity Net Results
Why Internet? • Uses • Costs • Benefits Net Results
Matter. It matters less Space: Distance vanishes Time: Collapsing People: Crown Jewels Growth: Accelerated Value: ~Market Share Efficiency: The new middleman Markets: Buyer Control Transactions: One on One Impulse: No gap between desire and purchase * Driving Principals of New Economy* Net Results
The BIG Questions • What is the purpose • Requirements • Metrics • Who is the Audience • Can’t be all thingsto all people all the time Go no further till you answer these! Net Results
Architecture Unreliable, stateless client (but free) Robust, stateful server Highly Dynamic State Preservation Cookies, URL Fields, Hidden HTML Fields, & Server APIs The Technologies Protocol Services IP (TCP and UDP) WEB, EMAIL, NEWS, + Enterprise Services Languages HTML, JavaScript, VBScript, Java Applets/Servlets CGI, Perl, C++, Shell Tools Basic Components Net Results
The Content “Don’t forget me” Data, processes, & presentation The Resources Trained Humans Labs Best Practices The Processes Content Management Security Development Support Configuration Management Advanced Components Net Results
Inherent Scrambling Four Dimensions Mutual Authentication, Authorization, Access Control, & Privacy Keys Public/Private or Shared Size Distribution PKI Trusted Authority www.verisign.com Internet Security Net Results
Internet Solution Scope • Intranet • Productivity • Synergy • Extranet • Partnerships • Supply Management • Internet • Everything Net Results
Building the Internet Solution Putting it all together
Building the Web Site • Answering the Big questions • Navigation • Technology Selection • Level of Interactivity • Level of Personalization Net Results
Design Tradeoffs • Compatibility • Browser • Back End • Highest Common Denominator • Speed • Appearance • Flexibility Net Results
The Interface • Audience • Form follows Function • Substance over Style • Rules-of-Thumb Net Results
Staleness date Logical links and plenty of them Get known Keep them occupied Focus Distractions hurt User Actionable Metrics!!! Navigation Multiple Paths Clear path and leave breadcrumbs Search available always Substance over style Content and technology must earn its way Design but don’t over design Rules of Thumb Net Results
Deployment • Strategic or Tactical • Paradigm Shift • Know and communicate goals • Access, Privileged? • Evolutionary and Iterative • Intra - Extra - Inter X X Net Results
Summary • Audience and Purpose • Effective Use of Technologies • Effective Presentation of Message • Get going up the learning curve Net Results