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Member Engagement Platform: Enhancing Health & Wellness Journey for 2019

The 2019 roadmap for the MEP includes improvements in navigation, personalized advice, enhanced wellness programs, disease management, pricing transparency, new EAP features, and deeper integrations with third parties. Engage with your health and wellness journey effectively with these updates!

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Member Engagement Platform: Enhancing Health & Wellness Journey for 2019

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  1. Product Update January 2019

  2. Engagement Platform 2018 in review

  3. MEP – New 2018 Features • Improved navigation - Quick Links (e.g. to Core, Wellness, HCE+ and EAP) • Personalized data driven Advice (online, email and push/notifications) urging members to improve their health and wellness, join DM coaching programs, find cost and quality info, register for a webinar, etc. based on data from Personal Health Profile, Biometrics, Claims, HCE+ searches, and EAP service. • Integrated “Learn More” videos about Advocacy, Medical Visit Checklists, and EAP+ Work/Life • Expanded digital navigation to 3rd party benefit providers/vendors • Summary and description of member’s HA Benefits

  4. MEP – New 2018 Features • Wellness and CCS: new nutritional content, search recipes based on personal requirements and develop meal plans • Biometrics: Printed proof of Flu shot • Platform supports over 100 languages with Google Translate • Online scheduling with a Health Coach (Wellness) & Nurse Coach (CCS)

  5. MEP – New 2018 Features

  6. MEP – New 2018 Features

  7. 2018 MEP Statistics

  8. 2018 Advice Statistics • Jan 1 – Dec 31, 2018 • 40 million Advice generated that Advocates can coach on • 3.1 million Advice generated for members who have registered • 139K actions taken (clicked on an action from Advice) by Member or Agent • 23% of Actions were taken by Member • 77% of Actions were taken by Agent using the Agent Dashboard • 1.9 million outbound emails or push notifications (started March 2018) • 37% were for gaps in care and preventive screenings (claim and demographic) • 45% were for EAP webinars • 19% were for Wellness programs (HRA and Biometrics data) • 95% of outbound communications were via email/5% push notifications • 24% of members receiving non-webinar outbound communications logged in within 7 days

  9. Engagement Platform 2019 Roadmap

  10. 2019 MEP Roadmap • Integrated Solutions • Improvements to navigation/design and increase levels of interactivity through tools, videos, and quizzes • Develop new personalized Advice (email and push notifications) (Expert Medical Opinion, Musculoskeletal, Disability, Back Pain, Pre-diabetes, Custom, etc.) • Incentives for Telemedicine and EAP activities (e.g. attending an educational Webinar) • Integrated/guided health educational materials • Wellness • Updates to online Wellness Program including NCQA certification, improved navigation, member goals survey, guided programs, co-branding customizations, and on-demand client reporting. • Disease Management • Disease specific content and Smart Goals for members with conditions as part of Chronic Condition Support program.

  11. 2019 MEP Roadmap • Pricing Transparency • Updates to pricing transparency tool, HCE+, to include new procedures and additional quality scores. • EAP • Mindfulness program (add on to EAP and Wellness) • eCognitive Behavioral Therapy program (add on to EAP and Wellness) • EAP: digital (text) counseling sessions (pilot)

  12. 2019 MEP Roadmap • Enhanced Digital Hub Integration with Third Parties • Data for proactive outreach (Advice) • Data for incentive programs • Deeper integration to third-party apps including API integration

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