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June 2011

Integration : Kraft Foods Rus & Dirol Cadbury. June 2011. Agenda. Some information about the deal Integration principles and objectives Integration results The real l earnings. Kraft Foods (+ Cadbury). Globally – $50 bn T/O 11 Brands $1 bn + , 70 + @ $ 100 млн .

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June 2011

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  1. Integration : Kraft Foods Rus& Dirol Cadbury June 2011
  2. Agenda Some information about the deal Integration principles and objectives Integration results The real learnings
  3. Kraft Foods (+ Cadbury) Globally – $50 bn T/O 11 Brands $1 bn +, 70+ @ $100 млн. Russia – 41 bn RR, 4000+ people,
  4. Все-все бренд поле
  5. Заводы «Крафт Фудс» в России Фабрика по производству шоколада, Покров Фабрика по производству бисквитов, Москва Завод по производству и упаковке растворимого кофе, Горелово Фабрика по производству шоколада, Чудово Фабрика по производству жевательной резинки, Великий Новгород Фабрика по производству бисквитов, Собинка
  6. Some information about the deal: Kraft foods and Cadbury Plc Feb 02, 2010 - Kraft Foods Succeeds in Offer for Cadbury Plc, the 186-year-old British company "The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals," said Irene Rosenfeld, Chairman and CEO For Kraft, the deal offered a chance to expand its footprint in emerging markets and in higher-growth sectors like gum and candy Lots of hot news, wave of public protests… It was clear - human resources will play a major role in the integration, as the human side of this merger is very important
  7. Integration process: Pre-merger stage, key challenges Different track records of success Responsibility for both businesses (Kraft and Cadbury) without legal combined organisation in place Different org structures Different HR tools Low motivation for performance Employees’ personal expectations Uncertainty Cultures
  8. Guiding Principles: Applying learnings from Bolshevik integration June – December 2008 Follow the Money Planning Speed Action “Powerful Combination” premise Communication is key Transparency Reinforce our Values through our Actions Ensure Change Management Excellence
  9. Integration principles and objectives: Integration Ambition ONE shared vision for integration success ONE high talent organization with a shared culture one sales organisation, one set of shared support services ONE face to the customer: Able to sell ONE brand portfolio through ONE harmonised price list / set of terms & conditions/ promotions ONE order; ONE invoice and ONE delivery ONE site footprint (office & manufacturing) ONE set of systems ONE set of policies, processes & tools ONE set of legal entities ONE set of financial & business reports & plans … which ensures base business delivery and synergies realized will exceed integration targets
  10. Integration results Operational integration: March 1 – May 15 2011 Combined organisation in place ONE brand portfolio Consolidated customer base and trade terms Combined Sales field force with Shelf &Impulse Portfolio ONE order; ONE invoice and ONE delivery in place Goals setting process for new organisation Induction for new comers Employees engagement programme Leadership training programme & coaching
  11. Irene Rosenfeld, Chairman and CEO: "Together we have impressive global reach and an unrivalled portfolio of iconic brands, with tremendous growth potential. This combined company has a phenomenal future, and I firmly believe it will deliver outstanding returns to our shareholders."
  12. Guiding Principles: Some additional learnings… The numbers are easy… “Sold into Slavery” “Mutual Choice” Look after your existing people Assume “he said / she said” “Spiders under rocks” Beware the lonely soul Training, Training, Training Communication, Communication, Communication 2 way dialogue, a lot. Quick opportunities to build teamwork The little things – “Line up here please”
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