Overview

1. Overview Phased approach Projects Ongoing work Find leverage where we can $AU (+ GST) HubSpot (incl GST)

2. Overview Guiding light — Monthly goals [ Marketing [ Sales ROI

3. Overview Guiding light — Monthly goals —Per country/website India Africa Australia Canada South America France

4. CRM

5. CRM Sales Easy to use Sales team will happily ‘live’ in the CRM Multiple pipeline views By customer. By country. By team member. Highly visible reporting So management KNOWS what’s happening in the business Easy to customise The way that sales teams WANT to work Marketing Direct intel to sales team about customer activities and lifecycle Integrate with all websites Smart lists Market segmentation to ensure correct message Create Sales Qualified Leads Automated nurturing Data driven insights, recommendations and decisions Website performance data

6. CRM Signed end Oct Bill end Nov CRM + Marketing Automation

7. Websites

8. Websites Corporate image Consistent in all countries Localised content Avoid ‘duplicate content’ penalties from Google Local search visibility Reach potential customers in each region and nurture them Upgrade path WordPress — Long ROI Easy to manage Efficiency and cost savings Integrate with HubSpot CRM Lead nurturing, reporting and data analysis

9. Inbound Marketing

10. Inbound Marketing Attract SEO Social Paid Technical work Pillar pages Blogging LinkedIn Facebook AdWords Remarketing Draw potential buyers to each website Convert Interact and begin a relationship Build segmented lists and nurture Premium Content eBooks Guides Fact Sheets Explainers Automated nurturing Smart forms Progressive profiling Personalised emails Close Handover of Sales Qualified Leads to sales in each region CRM tracking Sales Qualified Leads Engagement history Auto Lead notifications Delight Regular eDMs Promote expertise Cross selling Build the brand Repeat and referral business

11. Inbound Marketing Leverage opportunities $7,000 + GST /month Base Plan (Includes 1st country) • Develop initial strategy • Create initial asset • Expertise: • Account Management • Copywriting • Web Design • Web Coding • Digital Analysis • SEO Strategy • AdWords Management • Marketing Strategy • HubSpot Technology + • Edit per country • Roll out per country • Reporting per country $5,000 + GST /month per country

12. Kaitlyn, Donn, Andrew, Rhiannon, Arcadia and Gabriela: • Liaise with DAS • Write new content • Design new content • Create new workflows • Optimise Google Ads PPC Partnership Cycle Rhiannon looks at each stage in the marketing/sales funnel for each country: • Attract • Convert • Handover SQLs • Sales Kaitlyn, Donn, Andrew, Rhiannon, Arcadia, Sandy, Jemima, Jarrod, Jerry and Gabriela: • Liaise with DAS for briefings • Write new on site content • Design new on site content • Create new workflows • Optimise Google Ads PPC • Set up A/B variant testing • Website maintenance Kaitlyn, Rhiannon, Jerry and Liz develop Insights & Recommendations Rhiannon, Jerry and Liz present and discuss: • Data, insights & recommendations • Progress on goals • Agenda of work done for the month • Suggested priorities for next month Liz and Jerry: Set up internal management of production and publishing schedules Partnership CC DAS