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Development and Transition in 2012

Explore the successful migration from print to digital, higher web traffic, and engaging new platforms to expand reach and collaboration. Benefits include wider exposure, improved analytics, and increased readership.

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Development and Transition in 2012

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  1. Development and Transition in 2012

  2. Results: January – June 2012 • 1 Print issue produced • 30 700 pageviews • Roma content used by 8 media outlets in Hungary & Slovakia • Launch forum in Brussels • 14 articles published online • 5 articles by UNDP staff

  3. Webtraffic: 2012 vs 2011 • January – May : Year on Year comparison (2012 vs 2011)* • Pageviews up by 20.50 % • Number of visitors from the region up by 64 % • Share of visitors from the region up by 5% ( from 42 % to 48%)

  4. What’s new • From paper to digital flow • Moving D&T content to the regional website • Linked IN • Email newsletter • Demand driven approach

  5. From paper to digital flow Wider reach Constant flow More content Feedback

  6. From paper to ISSUU • - an online platform for sharing publications:

  7. D&T finds its audience on ISSUU 2,002 readers 13,496 unique pageviews in 37days + =

  8. Why the migration? • One brand – unified corporate design • Less confusion for the reader • Constant flow of analytical content for the regional website • Better exposure • Joint campaigns • Less upkeep costs, higher security

  9. Moving to the regional website 20,000 visitors per month 4,800 visitors per month

  10. The migration to the regional web is paying off: In 10days*– the D&T articles moved to the regional website got 1393pageviewsvs. 650pageviews** for similar content on the D&T website * 10-20 June 2012; ** 28 May – 7 June 2012

  11. Developing an on-line community of practitioners on LinkedIN • New group linking development professionals • 441 members working in: • International organizations 39%, Academia 23%, Private Sector 19%, NGOs 7%; National governments 5%, • 30 % at senior level • 68 countries

  12. Tapping into pool of knowledge – within UNDP

  13. Tapping into the pool of knowledge – outside of UNDP

  14. E-Newsletter: new tool to reach our subscribers • Sent to 2890 subscribers & RBEC mailing list • Active promotion of all UNDP Europe & CIS content (D&T, blog, news, videos, photos, etc.) • Sent out every 3-4 weeks • Detailed statistics integrated with Google Analytics

  15. E-newsletter: Getting a better idea of our impact Share of webtraffic* coming via e-Newsletter Results for 6 campaigns • Sent to: 2890 subscribers *in %, share on the overall traffic; 16 Feb – 20 June 2012 • Industry averages: Mailchimp, Dec 2010

  16. Demand driven approach: • ‘Opportunities for Roma Inclusion’ - collaboration with the Poverty team • Giving the team a tool to talk about their work • Cost sharing • Substantive editing: the Poverty team • Layout, print, web – D&T team • Joint promotion: • Launch at an event in Brussels • Roma content featured in 5 e-Newsletters

  17. Why D&T? • Visitors of the regional web look for data and analysis • D&T the only peer-reviewed regional publication • D&T could become the mechanism to generate and promote analytical content • With LinkedIn & Newsletter potential to reach further • Subscribers & LinkedIN group members interested in data & analysis • Bilingual content – attracting audience from the region

  18. Helping analysis from UNDP Europe & CIS find its audience Analytical pieces continue to be the most popular among subscribers to our e-Newsletter.

  19. Giving visibility to data • By including the Gender data pages in the e-Newsletter we helped to raise the number of visits to the pages. • The amount of pageviews doubled after we sent out the e-Newsletter. • Gender data pages became the most read content in the e-Newsletter.

  20. Reaching audiences via the e-Newsletter: International Women’s Day • Sent out to 2,903 people • Generated 14.65%* of visits to the Gender team webpages • 55,5%* of traffic to the featured blog posts was generated by the e-Newsletter * 8 March – 8 April 2012

  21. Providing content in Russian helps us reach audiences in the region *Content is published both in Russian and English

  22. Reaching audiences in the region: online & offline • ISSUE 18: Sustainability & Equity • launched in Moscow with the Human Development Report • 4 articles reprinted in Russian media • 62 % of online visits came from the region* * 1 Nov – 31 Dec 2011

  23. Reaching key players

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