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Career Navigation Guide: Crafting Your Self-Marketing Plan

Take charge of your career with Lynn Amoruso's SMP. Develop your self-marketing plan with objective, strengths, target companies, and job-specific resume. Build your network for successful job search and track contacts. Contact Lynn at lynn@career-nav.com for guidance!

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Career Navigation Guide: Crafting Your Self-Marketing Plan

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  1. Career Road Map Career Navigation Lynn Amoruso

  2. SMP Self-Marketing Plan

  3. SELF-MARKETING PLAN • Objective • Capabilities & qualifications • Personal strengths • Development/Improvement • Target company characteristics • Target companies • Positions • Career motivators • Compensation • Consulting – usually base salary equals to hourly rate ( exp: 100k yrly base salary = $100/hr.)

  4. RESUME

  5. Resume • Value add to each position, department company • ROI - Return on investment • Impact on co., dept., or customer • Make/save money & time • 2 page max • Bullet point format • Reader friendly • Job-specific keywords • Accomplishments propel action • Remember: it’s a marketing tool

  6. Your Network

  7. Job Search Tools • Create Tracking Work sheet form for contacts & resume(s) • Contact name of Hiring Manager • Position • Current C# & EM address • Keep notes on call • Date called • Follow-up date results

  8. Contact Information Lynn Amoruso Buman lynn@career-nav.com (949) 722-6232 Orange County, CA www.career-nav.com Time to Navigate your career…TODAY!

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