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Blackwell Publishers

Blackwell Publishers. Partnerships in learning and research. René Olivieri. WILL THE LAST ONE OUT PLEASE TURN OUT THE LIGHTS?. WILL THE LAST ONE OUT PLEASE MAKE SURE THE COMPUTER IS STILL RUNNING?. THE RETURN OF THE READER. What we saw. Customers are getting a raw deal

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Blackwell Publishers

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  1. Blackwell Publishers Partnerships in learning and research René Olivieri

  2. WILL THE LAST ONE OUT PLEASE TURN OUT THE LIGHTS?

  3. WILL THE LAST ONE OUT PLEASE MAKE SURE THE COMPUTER IS STILL RUNNING?

  4. THE RETURN OF THE READER

  5. What we saw • Customers are getting a raw deal • Marginal costs fall to near zero • Demand is ‘elastic’ • The virtuous circle • Contract law rules • A mixed economy

  6. What we did Site licenses are good Free electronic access Encourage access

  7. WHO NEEDS….. AGENTS?

  8. WHO NEEDS….. AGGREGATORS?

  9. WHO NEEDS….. JOURNALS?

  10. WHO NEEDS….. LIBRARIANS?

  11. TAKE HIM NEXT!

  12. FLIGHT

  13. FIGHT

  14. SUBMISSION

  15. VALUE CHAIN • What is a value chain? • What is value? • What is the value added between author and reader in the information value chain • What can this model tell us about the future of publishing?

  16. Margin Added value Margin The value chain Raw material Consumer

  17. Firm Infrastructure Business strategy and planning Content acquisition Content development Product development Project management Content formatting MARGIN Customer service Manufacturing Other revenue Warehousing Fulfillment Promotion Marketing Sales MARGIN Business process support Human resource management Finance Publishing value chain model

  18. Separating that which has value from that which does not What value does the user look for? Selection

  19. Selection Acces Development Navigation Authority The information value chain Author Reader Does this model tell us anything useful?

  20. Selection Acces Development Navigation Authority The information value chain Author Reader Does this model tell us anything useful? READER FEEDBACK

  21. AUTHOR SERVICES • speed • peer review • production • branding • maximum readership and influence • feedback

  22. READER SERVICES • retrievability • personalization • alerting • display options • integration

  23. ‘Endeavor’s Voyager library management system will serve as a platform for uniting library collections with the scientific content in Elsevier Science’s primary and secondary publications and databases. It will provide seamless navigation between the system and Science Direct Web editions’ titles’ Scholarly Communications Report

  24. THE MICROSOFT LESSON

  25. WORD OF WEB

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