1 / 15

ROMANCE: AN ANALYSIS

ROMANCE: AN ANALYSIS. June 28, 1996. By Andy Meyers. AGENDA. My Relationships Past Present Our Relationship in Detail Evaluation. DIFFERENT RELATIONSHIPS PROVIDE DIFFERENT THINGS Illustrative Example. Source: Internal focus groups; BCG analysis.

sharyns
Download Presentation

ROMANCE: AN ANALYSIS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ROMANCE: AN ANALYSIS June 28, 1996 By Andy Meyers

  2. AGENDA • My Relationships • Past • Present • Our Relationship in Detail • Evaluation

  3. DIFFERENT RELATIONSHIPS PROVIDE DIFFERENT THINGSIllustrative Example Source: Internal focus groups; BCG analysis

  4. INCREASE IN RELATIONSHIP DURATION AND INTENSITYPsycho Set Back Process, But Recovery Under Way Source: Emotional baggage; BCG analysis

  5. YOU RANK HIGHLY AMONG EXISTING RELATIONSHIPS Source: WAGNER; BCG analysis

  6. RELATIONSHIP DRIVERS Source: Poets, Romantics, Self-Help books; BCG analysis

  7. PERSONAL INTERESTS MOSTLY COMPATIBLEGreatest Gap in Sex, Shopping Source: Cosmo Magazine questionnaire; BCG analysis

  8. PHYSICAL CHARACTERISTICS STRONG • Name Eyes Hair Height Body Legs Face • You • Sharon Stone • The Psycho • Earnest Borgnine • Your Sister • Roseanne • Satan (1) (1) Satan requires eternal damnation Source: Individual Hormonal Response; BCG analysis

  9. OVERALL RANKING IS TOP BOXSister Also A Top Prospect High Low Supermodels Your Sister You The Psycho Physical Appearance Wilma Flintstone (1) Co-Worker Earnest Borgnine Low High Personality Likelihood of going out in near future (1) Wilma Flintstone is a fictional character Source: Thin air; BCG analysis

  10. RESPONSE TO RELATIONSHIP HAS BEEN MIXED Reaction has been positive... ...But awareness of relationship is low • “ If she want’s him, fine. They • deserve each other ” • - Ex-girlfriend (The Psycho) • “ They make a cute couple ” • - Mutual Friend • “ I didn’t even know they were going out ” • - Co- worker • “ I think it’s great. ” • - Officemate • “ She doesn’t look Jewish” • - Female Parent • “She’s a babe” • - Male friend “I thought he was gay.” - Female Friend • “ It’s impossible to generalize. You gotta understand this is a relationship business.” • - Mutual Friend Source: Market interviews; unsolicited opinions; BCG analysis

  11. BENCHMARKS SUGGEST WE ARE ON SCHEDULE Stage of Relationship • You & Me • My Parents • Kym & Chris • Liz Taylor • (Average) First First Meet Official Date Kiss Parents Status Engaged Marriage Affair Divorce Time After Initial Meeting 2 Wks 4 Wks 2 Months 3 Months - - - - 6 Months 7 Months 8 Months - 9 Months 11 Months - 27 Yrs 2 Wks 3 Wks 2 Yrs 2 Yrs 8 Yrs 10 Yrs - - - 1 day - Never 11 Wks 12 Wks 14 Wks 15 Wks official Repeat On Regular Basis “Liz Loop” Can Undermine Long-Term Success Source: Family reunion; People Magazine; BCG Analysis

  12. SUMMARY • Relationship Strong • Compatible • Engaging • Affectionate • Long term prospects strong • Maintain awareness of possible roadblocks

  13. THE REBUTTAL June 28, 1996 10 Seconds After First Set of Slides

  14. DISCONNECT BETWEEN CUSTOMER NEEDS AND EXISTING SERVICE Source: My heart; no analysis

  15. SUMMARY • Relationship Weakening • Formal • Uncommunicative • Long term prospects dwindling • Roadblocks are here today • Speak in English, not in slides I’M OUTTA HERE !!

More Related