Presentation Transcript

1. Email Optimization and Tracking

   Amy Eaton, Training and Development Manager, PracticeMatch
2. Email Optimization Email Optimization Speak to Your Audience Promote Your Appearance at Conferences Increase Deliverability Follow-Up Communicate, Don’t Inundate
3. Optimization Optimization: an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible. as defined by Merriam-Webster
4. Email Optimization Generate the best possible response rates Get the most “bang for your buck” Effectively convey your message Receive a return on investment Look professional
5. Life of a Physician Recruiter
6. Life of a Physician Recruiter Friend ● Go-To Person ● Sounding Board
7. Life of a Physician Recruiter
8. Email Optimization Email Optimization Speak to Your Audience
9. Email Optimization Dear Dr. Anderson, My name is Rachel Reliable, a physician recruiter for ACME Hospital. I obtained your information through your profile in the PracticeMatch database and thought you may be interested in hearing about one of our opportunities. ACME Hospital is a 450-bed facility located in San Diego. We are known for (insert details here). We are currently seeking a BC/BE Internal Medicine physician to join our group and serve a patient base of 150,000. The physician who fills this position will see patients along with the other two physicians in the group. The position will be a 7 on/7 off schedule with 12 hour shifts and no call. We offer a competitive salary and can be eligible for productivity bonuses. Partnership track after two years. We offer four weeks paid vacation. Medical and dental is paid for. We are located in San Diego, just miles away from the beach, with beautiful year-round weather, home of the most picturesque golf courses, and of course Sea World. We have highly accredited school systems and universities. Thank you, Rachel
10. Email Optimization ACME Hospital is seeking a highly motivated BE/BC Pediatrician for a Hospitalist opportunity on the west side of Cleveland.  ACME Hospital features a 18+ room Pediatrics Unit.  Our medical staff includes an ever-increasing number of pediatric sub-specialists to support all of our children's services, including surgery, anesthesia, neurology, gastroenterology, orthopedic surgery, infectious disease, and developmental services, as well as child-life specialist support.  Our pediatric hospitalist program is available in-house 24-7 and provides some critical care level services.  No C- section or delivery coverage is required; 24 hour shift coverage is not required.  Significant support is also in place to maintain an excellent quality of life balance. Qualifications: - BE/BC Pediatrician - Excellent communication skills, hardworking, and dedicated to delivering high quality patient care - Consistent and consecutive employment or training history ACME Hospital is one of the area’s largest multi-specialty medical groups, including more than 400 primary care and specialty physicians, as well as nurse practitioners and physician assistants, in more than 100 locations across central Indiana. ACME Hospital is part of HealthNet, which is ranked among the nation’s most integrated healthcare networks and includes specialty and acute care hospitals, health pavilions, surgery centers, home care, MedChecks, behavioral health and employer health services. ACME Hospital is dedicated to putting patients first, providing a full continuum of care that is easy for patients to use. About Cleveland With an appealing blend of big-city amenities, cosmopolitan style, small-town affordability and communities which boast top notch school systems, the Cleveland area is consistently ranked nationally among the best places to live. Ohio is also consistently ranked one of the top 5 physician friendly states.
11. Email Optimization My name is Rachel Reliable and I am a phyisician recruiter for West County Internal Medicine and thought you might be interested in one of our opportunities located in St. Louis MO in a brand new facility with state-of-the-art equipment and ERM.
12. Email Optimization ACME Hospital is seeking a BC/BEcardologist to join a group nationallyrecognized for quality care and patient outcomes. Highlights of opportunity: Competitive income guarantee Relocation assistance Medical practice and tail coverage Loan forgiveness
13. Email Optimization Keep it brief
14. Email Optimization How Interest-ing
15. Email Optimization
16. Email Optimization
17. Email Optimization
18. Email Optimization
19. HTML Templates
20. Email Optimization Email Optimization Speak to Your Audience - Formatting, Brevity, “What’s in it for me?” Promote Your Attendance at Conferences
21. Promote Attendance at Conferences Visit Us at the PracticeMatch Career Fair – Booth #121 Dear Dr. Simmons, I am a recruiter for ABC Hospital in Cleveland, OH. We have an opportunity for a Family Medicine physician that I would love to discuss with you. We will be at the PracticeMatch Career Fair March 12. Stop by so we can chat! We’ll be at Booth #121. Regards,Rachel ReliablePhysician Recruiter
22. Promote Attendance at Conferences
23. Promote Attendance at Conference
24. Schedule Email Delivery
25. Schedule Email Delivery
26. Email Optimization Email Optimization Speak to Your Audience - Formatting, Brevity, “What’s in it for me?” Promote Your Attendance at Conferences - Obtain list in Pinpoint Program Search, Include Booth #, Schedule Delivery Increase Deliverability
27. Avoid Spam Filters Avoid using key spam triggers in subject line Check out this opportunity Opportunity of a lifetime What are you waiting for? Looking for a Board Certified Physician #1 $$$ Additional Income Amazing Bonus Opportunity Guarantee Earn $
28. Avoid Spam Filters How do I know? http://www.bloomtools.com/articles/Spam-trigger-words-to-avoid.html http://blog.hubspot.com/blog/tabid/6307/bid/30684/The-Ultimate-List-of-Email-SPAM-Trigger-Words.aspx Put it to the test Email it to yourself (at multiple email addresses) Did it pass or was it spam? If it was spam, try changing a key word in the subject line and try again Save it as a template
29. Increase Deliverability
30. Increased Read Rates
31. Increased Click Rates
32. Increased Click Rates
33. Email Optimization Email Optimization Speak to Your Audience - Formatting, Brevity, “What’s in it for me?” Promote Your Attendance at Conferences - Obtain List in Pinpoint Program Search, Include Booth #, Schedule Delivery Increase Deliverability– Avoid Spam, Check Your Spamability, Enter Email Settings in Preferences Follow-Up
34. Follow-Up
35. Video Integration 300% Retention of Website Contents
36. Video Integration Lindsay Stanton, CCO, JSTN According to VisibleGains, video increases retention of website contents by up to 300% Socialtimes.com finds that when a website contains a video, viewers spend an average of 5.33 times longer than a text website
37. What Not to Do Broken Links Lack of Testing Poor Subject Line No Selling Points Too Bulky $
38. Email Optimization Email Optimization Speak to Your Audience - Formatting, Brevity, “What’s in it for me?” Promote Your Attendance at Conferences - Obtain List in Pinpoint Program Search, Include Booth #, Schedule Delivery Increase Deliverability- Avoid Spam, Check Your Spamability, Enter Email Settings in Preferences Follow-Up - Email Delivery Report -> Follow-Up Email or Call List Communicate, Don’t Inundate
39. Inundating At It’s Finest E-mails Date From To Subject 12108 recipients 2/28/2014 10:55 AM amy.eaton@practicematch.com Great Opportunity in New Jersey! 1728 recipients 2/28/2014 8:06 AM amy.eaton@practicematch.com NY Emergency Medicine Careers 765 recipients Moonlighting Available! 2/25/2014 3:32 PM rreliable@meddoc.net Emergency Medicine in Baltimore 2557 recipients msmith@meddoc.net 2/3/2014 11:36 AM FT/PT ER Docs Needed in High Volume ER 549 recipients amy.eaton@practicematch.com 2/3/2014 11:36 AM 9879 recipients amy.eaton@practicematch.com 1/30/2014 10:43 AM ACME Hospital is Seeking B/C EM – Sign-on 1/30/2014 9:37 AM amy.eaton@practicematch.com 652 recipients Great Opportunity in Manhattan! 3204 recipients rreliable@meddoc.net 1/17/2014 1:23 PM FT EM with Loan Forgiveness!! 1/17/2014 12:46 PM msmith@meddoc.net 430 recipients Emergency Medicine Opportunity Exciting Emergency Medicine Opportunity 987 recipients rreliable@meddoc.net 1/17/2014 8:03 AM 4576 recipients 1/3/2014 3:15 PM amy.eaton@practicematch.com NY Emergency Medicine Careers msmith@meddoc.net 12/16/2013 2:01 PM 325 recipients Emergency Medicine with Sign-on Bonus! Moonlighting Opportunities in NY & NJ! 12/05/2013 2:01 PM rreliable@meddoc.net 1235 recipients
40. Communicate, Don’t Inundate
41. Communicate, Don’t Inundate
42. Communicate, Don’t Inundate
43. Email Optimization Email Optimization Speak to Your Audience - Formatting, Brevity, “What’s in it for me?” Promote Your Attendance at Conferences - Obtain List in Pinpoint Program Search, Include Booth #, Schedule Delivery Increase Deliverability- Avoid Spam, Check Your Spamability, Enter Email Settings in Preferences Follow-Up - Email Delivery Report -> Follow-Up Email or Call List Communicate, Don’t Inundate - Remove Recently Emailed Candidates
44. Tracking Importance of Applicant Tracking Determine ROI Generate Expense Reports Access Candidate Status At-a-Glance Upload Your Candidates
45. Cost of Advertising Advertising costs based on average of one month advertising per position Fair and conference costs based on attendance per event
46. Cost of Advertising Third Party Firms Advertising costs based on average of one month advertising per position Fair and conference costs based on attendance per event
47. Lead/Source Report 10/01/2013 – 12/31/2013
48. Tracking Importance of Applicant Tracking Determine ROI - Lead/Source Report Generate Expense Reports
49. Expense Report
50. Expense Report
51. Expenses by Candidate
52. Tracking Importance of Applicant Tracking Determine ROI - Lead/Source Report Generate Expense Reports - Report by Several Variables, Report by Candidate Access Candidate Status At-a-Glance
53. At-a-Glance 12/14/2013 12/1202013
54. At-a-Glance
55. Standard Reports
56. Tracking Importance of Applicant Tracking Determine ROI - Lead/Source Report Generate Expense Reports - Report by Several Variables, Report by Candidate Access Candidate Status At-a-Glance – Working Candidates (Customizable Note Types), Standard Reports Upload Your Candidates
57. Did you know? EMAIL
58. CV Uploader CV
59. CV Uploader
60. CV Uploader
61. Tracking Importance of Applicant Tracking Determine ROI - Lead/Source Report Generate Expense Reports - Report by Several Variables, Report by Candidate Access Candidate Status At-a-Glance - Working Candidates (Customizable Note Types), Standard Reports Upload Your Candidates - Upload Candidates, Automatically Avoid Emailing, CV Uploader
62. Review
63. Q&A Q&A