1 / 19

Introduction The Body Shop Affiliate Program

Introduction The Body Shop Affiliate Program. Tradedoubler & The Body Shop. Affiliate Program Introduction Verity Beard- Account Manager. Agenda. Introduction to Body Shop Brand Body Shop then and now Body Shop USPs and Customers The Body Shop affiliate program with TD

shaun
Download Presentation

Introduction The Body Shop Affiliate Program

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introduction The Body Shop Affiliate Program

  2. Tradedoubler&The Body Shop Affiliate Program Introduction Verity Beard- Account Manager

  3. Agenda • Introduction to Body Shop Brand • Body Shop then and now • Body Shop USPs and Customers • The Body Shop affiliate program with TD • General information • Body Shop strengths • Initiatives on the go • Dedicated affiliate hub with FusePump • Results and future focus

  4. The Body Shop Brand Background • Founded in 1976 - Anita Roddick • View to sell affordable cosmetics made from natural products. • Started with 25 products and hand-written labels

  5. The Body Shop Brand in 2012 • Today: The Body Shop sells more than 1,200 products • Over 2,500 stores • Presence in over 60 markets • Purchased by L’Oreal in 2006 for estimated $1.4bn

  6. Recent site re-brand

  7. Brand Values The Body Shop’s values and ethical policies are what they believe really sets them apart from other cosmetic and beauty brands Supporter of the Big Issue STOP campaign against sex trafficking of young people Minimal Packaging

  8. Who are the Body Shop Customers? 90% of customers are women Range of age (18-60) and social demographic (type B&C) • New focus = attracting generation Y females: • Born in 1980s • Socially aware, tech savvy and brand savvy • Affinity to health and beauty

  9. Why sign up to be a Body Shop affiliate with Tradedoubler? What’s in it for you?

  10. General Program Information • Launched with Tradedoubler in Q3 2008 • CPA is split according to type of customer • 6% commission on sale from an existing Body Shop customer • 12% commission on sale from a new Body Shop customer • 45 day cookie period • Dedicated Tradedoubler Account Management team: Ben Mannheim Account Director Verity Beard Account Manager Rob Kabrovski Account Manager Wafae Bouari Account Assistant

  11. What makes women click on online ads? The two main reasons why women click on an online advert are offers/competitions and to find out more about a product. Q26. To what extent do you agree with the following statements? (Strongly agree / agree) – n= 4482

  12. The Body Shop Offers

  13. AffiliateProgram Performance • Opportunity to partner with popular retail brand • Particular success as gift purchases • Two key periods for online sales: • Mothers’ Day: sees 15% of all online sales • Christmas (Nov & Dec): responsible for bulk of annual sales

  14. Multi-channel: initiatives on the go.. Online/Offline (in-store) code redemptions Opportunity to align online and in-store offers Unique affiliate code given to affiliates that can support in-store promotions 4% CPA on all in-store sales Allowing the brand to use online affiliate partners to drive store footfall m.commerce site Tracking live for affiliates 10% CPA for all sales via m.commerce site

  15. Dedicated Affiliate Hub www.thebodyshopaffiliates.com • Hub designed by FusePump and launched with TD affiliates in Q4 2011 • Benefits and uses of a hub: • See the complete set of tools and content available for The Body Shop all in one place • Build and deploy bespoke feeds and content units in minutes • Keep up-to-date with new opportunities and promotional tools

  16. Dedicated Affiliate Hub • AdCreator tool: display of dynamic Ads in form of creative banners • Updates dynamically according to feed i.e. no manual update needed • Tracking automatically incorporated through hub • Select own adsize/ product range/ colour scheme • FeedCreator tool: customize your own Body Shop product data feed • Create multiple product data feeds for your site. • Tracking automatically incorporated through hub • WidgetCreator: create a customized banner with which users can interact • Showcase price, category and product graphic • Easily embedded on site using HTML code • Tracking automatically incorporated through hub • EXCLUSIVE to TD affiliates: CoullVideos • Grab video creative to host on site, showcasing specific/multiple Body Shop ranges. • Get awarded 8% commission on all sales for all customers using video content

  17. Body Shop Widget Body Shop AdCreator

  18. Results & Focus going forward.. Results: • Overall program sales: 66% YoY increase • Overall program revenue: 96% YoY increase • AOV: £19.19 (2010) to £22.66 (2011) :18% YoY increase • Future focus: • NEW customers: we want more! • Content sites: we want more! • Competitions: we can do these; let us know what your idea is & we’ll look into it

  19. Want to work with The Body Shop? Email: bodyshop@tradedoubler.com Affiliate Hub: www.thebodyshopaffiliates.com

More Related