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THE BODY SHOP

THE BODY SHOP . About Company .

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THE BODY SHOP

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  1. THE BODY SHOP

  2. About Company • Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop introduced a generation of consumers to the benefits of a wide range of best sellers fr om Vitamin E Moisture Cream to the Tea Tree Oil range and Banana Shampoo. • It is estimated that The Body Shop sells a product every 0.4 seconds with over 77 million customers t ransactions through stores worldwide, with customers sampling the current range of over 600 products and more than 400 accessories. • The Body Shop has always believed that business is primarily about human relationships. We believe th at the more we listen to our stakeholders and involve them in decision making, the better our business will run.

  3. About Company • In 1999 The Body Shop brand was voted the second most trusted brand in the UK by the Consumers Associ ation. According to the 1997 Interbrand survey criteria, the company was named 28th top brand in the world, second in the retail sector. In a 1998 report, a survey of international chief executives in The Financial Times ranked The Body Shop the 27th most respected company in the world.

  4. Five Ideas • Oppose animal experiment • Support social justice transaction • Activate self esteem • Defend human rights • Protect the earth

  5. Oppose animal experiment • This is despite: • extensive public opposition; • the development of 'non-animal' alternative tests and; • the availability of thousands of ingredients that can be safely and creatively used to make new produ cts without the need for further animal tests. • The most common tests involve dripping a material into rabbits' eyes or applying it to the shaved bac ks of rabbits or guinea pigs and studying the resulting irritation or damage. • Animals are also force-fed or dosed with substances to assess affects. • In some cases the tests can cause suffering and even death. • The Body Shop believes cosmetics testing on animals is unethical, unnecessary and should be banned.

  6. Support social justice transaction • Community Trade is about targeting some of our purchasing power and commercial experience where we ca n make the most difference by working with people who will benefit most from our trade. It's about us ing The Body Shop expertise as an international retailer and sharing that knowledge with small-scale local enterprises, often in remote areas, that would not normally have the chance to trade with an international company such as The Body Shop. The Body Shop advises in areas such as developing new customers, quality control, new product development and diversification and business planning. But, most importantly, The Body Shop places orders with these organizations, demonstrating our faith in the quality of the product and the community's ability to supply a large c ompany with an order. • Community Trade is a powerful and practical expression of our commitment to social change, supporting long-term, sustainable trading relationships with communities in need.

  7. Activate self esteem • Many of our principles are about showing compassion and understanding for other people, but 'activate self-esteem' is all about you! Self-esteem is about self-awareness, self-confidence, self-worth, and self-acceptance. It's about respecting yourself, looking after your body and soul, and being proud of who and what you are. • Throughout the ages, women's bodies have been manipulated to fit the latest fad. We've been trussed up, pumped up, corseted and bandaged. Waists have been pinched, skin bleached, ribs removed. The fat sucked out, the silicone injected in. • Wouldn't you rather be measured by your individuality, thinking and lust for life? Stand up for who you really are ! -stand up for self esteem.

  8. Defend human rights • The Body Shop believes that businesses, in particular, have a part to play in effecting social change. If more businesses demonstrated a social conscience a nd acted with social responsibility, governments would have to listen. It's the big businesses who have the power over governments - and it's you, the individual consumer, who has the power over the big businesses. • The Body Shop, with over 1,900 outlets around the world, has an opportunity to raise awareness of the issue amongst millions of people. It is only right and p roper that we support them. • We began our campaigning on this issue years ago with Amnesty International and the full support of o ur customers - 3,000,000 of them signed up to the 'Make your Mark' campaign.

  9. Protect the earth • The Body Shop has an ultimate goal of being socially, economically and ecologically sustainable. To this end, we aim to ensure the responsible and ethical management of all our activities. • This policy covers the entirety of the environmental impacts that The Body Shop either directly cause s, or can influence. It focuses on our key impacts and our responsibilities to act to protect the enviro nment throughout our global business. • It highlights those environmental issues that we need to address as a priority in support of the Comp any' s Mission Statement and Trading Charter that set out our broader values-led vision. We ensure th at our social, environmental and animal protection principles are integral to our business management procedures and practiced consistently throughout our operations.

  10. Product introduction The face attend (ELDERFLOWER EYE GEL) One cool convergence glue , is it set a fracture wood is it extract the liquid with one wisp of plums of money to spend to contai n, can make the fragile eye skin fresh and pleasant . Can strain tired out eyelid and have eyelid of wrinkle, is it reduce eye dropsical , dark orbit to help, make eyes rich in expression . Most suitable for using with the eye aching tiredly.

  11. Product introduction Indoor aromatic (LAVENDER HOME FRAGRANCE OIL) Many kinds of fragrant smell can be chosen in accordance with mood: Pomegranate, exotic atmosphere, quiet for spring, smoking clothing the grasses of, ginger juice grape fruit, sea blue , musk , the dream moon spending , tangerines , mandarin oranges , green teas not fragrant not hard not white not neutral,

  12. Product introduction Hairdo (BEESWAX TEXTURISING WAX-50ML) It is a kind of hair-dressing moulding type and modelling products finalizing the design , suck beeswax and grape young animal oil, high and anti-oxidant and fine protecting the wet efficiency , makes the hair healthy , glossy, the beautiful hair flies upward, has level , lines to analyse , clearly demarcated clearly, the quality is too bright to stick the oily modelling products .

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