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PeaceHealth Laboratories: Brigitte Piniewski, MD University of Mississippi, Liz Weakley, MBA Student

“A Connected Personal Health Sensor Economy Going Viral via Campus-led Participation Models ” 2011 Continua Singapore Summit Education Session. PeaceHealth Laboratories: Brigitte Piniewski, MD University of Mississippi, Liz Weakley, MBA Student. 2010 PwC Market Assessment.

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PeaceHealth Laboratories: Brigitte Piniewski, MD University of Mississippi, Liz Weakley, MBA Student

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  1. “A Connected Personal HealthSensor Economy Going Viral via Campus-led Participation Models” 2011 Continua Singapore Summit Education Session PeaceHealth Laboratories: Brigitte Piniewski, MD University of Mississippi, Liz Weakley, MBA Student

  2. 2010 PwC Market Assessment PwC: Conflicting Value Propositions • Can you start a market with the slowest adopters? • New markets generally start at the periphery with less robust solutions that address important pain points 2011 Singapore Summit

  3. Liz Boehm, Principal Analyst, Forrester2010 Continua Belfast Summit Key Lessons: 1) PHR adoption is much slower than expected 2) Build it to “improve your health” and they won’t come !! Ready to consider another path? 2011 Singapore Summit

  4. Academically Adrift: Limited Learning on College Campuses by R. Arum and J. Roksa • Collegiate Learning Assessment (CLA) • National Survey of Student Engagement (NSSE) • Low quality of educational experience (29 institutions) • 57% suggest tuition fees far exceed the value received (Boston Magazine, September 2011) • 36% no significant learning in 4 years • Curriculum adjusted for those not suited for academic rigor • Grade inflation • Low standardized accountability 2011 Singapore Summit

  5. The Answer: An Academic Approach 2011 Singapore Summit

  6. The Class Concept • To provide students with a practicum in leadership that will set the tone for their experience in the University of Mississippi (“Ole Miss”) MBA • Provide students with leadership skills needed in the increasingly complex global environment of business 2011 Singapore Summit

  7. Guiding Principles • Focus on learning leadership theory and then applying that theory to a “real world” problem • Give students the knowledge resources to be successful • Let them apply their creativity! • Few constraints about who, what, when and where 2011 Singapore Summit

  8. The Problem – Health Outcomes • In consultation with PeaceHealth and Extreme Arts and Sciences, Ole Miss initiated a panel discussion with Dr. Piniewski, local physicians, hospital administrators and state legislators • Purpose: Charge the class to develop methods to change health outcomes via the use of mobile and internet technologies and innovative business models 2011 Singapore Summit

  9. Innovative Business Models: • Gaming: G4H Boston • Alternative currencies(Arthur Brock, Meta currency Project) • Situational solutions(Clay Shirky 2004, http://www.shirky.com/writings/situated_software.html) • Campus-led sensor based economies 2011 Singapore Summit

  10. The Result Students attacked the problem with a creative and multifarious mindset, proposing a variety of different creative, situational solutions 2011 Singapore Summit

  11. FIT By Liz Weakley, Ryan Rice, Amber Strange, Yankun Jia, Brittany Faske, John Cornelius, Jianfeng Chen, Christina Brower 2011 Singapore Summit

  12. No motivation • Lack of information • Accelerometer 2011 Singapore Summit

  13. 2011 Singapore Summit

  14. I Want It Now! Real Time Monitoring “FIT Wit” Information Sharing

  15. What is gamification? • 50% of innovation will be gamified by 2015

  16. Points • Leveling Up • Leaderboard • The Battle Ground • Reward and Badges • The FIT Avatar 2011 Singapore Summit

  17. Development costs: $83,000 • Maintenance Costs: $5,000/month • Ad Revenue: $2 per advertiser per 1000 views • Year 1: 1,986,290 users • Year 2 : 3,310,483 users • Break-even point: 4 months • Will exceed $1,000,000 in profit by month 14 2011 Singapore Summit

  18. Low costs for high returns • Helping to give America some ”Fit Wit" • App gets steady users and data • Integration of Insulin Resistance 2011 Singapore Summit

  19. Different Ideas for Different Markets… 2011 Singapore Summit

  20. H.O.M.E. Health Outreach Mobile Evaluation 2011 Singapore Summit

  21. Mobile Concept A mobile unit that comes to you! Focus on Rural Areas Start with Top 10 Obese Counties Measure IR Values, BMI, Blood Pressure Distribute informational packets Live Cooking Demonstrations Repeat every 3 months to monitor participants Gamification! 2011 Singapore Summit

  22. How are we going to do this? Marketing Sponsorship Fundraising 2011 Singapore Summit

  23. H.O.M.E. Website 2011 Singapore Summit

  24. Project Timeline 2011 Singapore Summit

  25. Improving Health In The Delta Jeremy Jesubatham Bill GulledgeNancy Powers Andrew Walker Dana Fisher James Malfregeot Seth HollifieldAlyssa Klein 2011 Singapore Summit

  26. Improving Health In The Delta The Rise of Obesity According to Continua Health Alliance, 1.5 billion people will be overweight by 2015 According to Dr. William Rowley, 50% of MS adults will be obese in 2015 2011 Singapore Summit

  27. Obstacles To Overcome 2011 Singapore Summit Address Poverty Provide students with equipment for success Increase Education Risks of unhealthy lifestyle Provide information needed to change unhealthy lifestyle

  28. The Pitch 2011 Singapore Summit Competition • Interschool competition • Weekly performance checkups • Goal is to lower risk of heart disease and insulin resistance • Multi tiered prize system

  29. The Goal 2011 Singapore Summit Short Term Decrease insulin resistance level Increased student overall physical activity Long Term Improve the health of total population in target counties Form healthy habits

  30. Fundraising 2011 Singapore Summit Partnerships Partner With Mississippi Office of Healthy Schools Robert Wood Johnson Foundation Future Partnerships America Diabetes Association America Heart Association Project relies on donations

  31. Black BearHealthcare By: Bousson, Jenkins, Lovitt, Morrison, Neshena, Pitts, Taggart, Williams 2011 Singapore Summit

  32. Current Model Black Bear Strengths Weaknesses 2011 Singapore Summit

  33. Four Phase Process 2011 Singapore Summit

  34. Milestones 2011 Singapore Summit

  35. Here’s How It’s Done Grants Costs -- $50 = Accelerometer -- $250 = Digital Scale -- $150/yr = Blood Testing -- $128,000 = total outlay for 5,000 policy holders Stipends -- 10-15% Deductibles -- $50,000 (1,000 students) -- $78,000 Deficit • $7,904,641 = Phase II Savings • $88,474,542 = Phase IV Savings 2011 Singapore Summit

  36. Call to Action: We Need You!! Realistically it is still TOO HARD for any campus to actually execute these ideas Continua needs to step up and mobilize the tech industry to collaborate effectively so students can mash up sensor economies and provide deployment to their communities as needed 2011 Singapore Summit

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