1 / 12

STRATEGIC DIRECTION

Youth Employability Program Studio Moderna. STRATEGIC DIRECTION. Studio Moderna.

shaunna-kelleher
Download Presentation

STRATEGIC DIRECTION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Youth Employability Program Studio Moderna STRATEGIC DIRECTION

  2. Studio Moderna • Studio Moderna is the largest direct marketing company in Central and Eastern Europe. It was founded in Slovenia in 1992 and now has a presence in 19 other CEE countries. It has an average of 100hrs of infomercials, spots and live-to-tape shopping shows broadcasting daily on 100 terrestrial, cable, and local TV channels, reaching over 320 million people. FOR MORE INFO... www.studio-moderna.com

  3. Situation in Balkans • Rates of youth unemployment vary from 20% in Croatia, up to 40 % in Macedonia and Serbia and they go up to staggering 60% in some of the regions (e.g. Kosovo) • Poverty is the most exuberant problem and the slow economic transition where young people’s poverty rate is 3 times higher than in EU.

  4. Project Vision 10 countries of SEE 10 years 10 x 10 x 10 employed ________________________________________ TOTAL 100 000 employed youth

  5. Project Goals • Fight against high youth unemployment in Balkans • Providing economical and technical support for young unemployed people • Promoting unique cooperation between businesses and NGOs

  6. Strategies: • Working on creation of favourable youth policies through various measures: • Matching young interns with companies and institutions • Providing employability trainings for unemployed youth • Providing young people with start-up grants for small businesses FOR MORE INFO... www.balkanyouth.org

  7. What we did • Studio Moderna partnered with Balkan Children and Youth Foundation in the project Youth Employment Program for European Macedonia (2006) and Kosovo (2007) • 183 young people employed (more than 60% of interns stay in the companies after the internship period) • More than 20 young people involved in cross-border job-learning exchanges • 100 business involved in the program • More than 400 youth gained employability skills • Networking with IYF though Clinton Global Initiative established

  8. SM Model - youth social entrepreneurship

  9. SM Model - youth social entrepreneurship

  10. Project phases • Studio Moderna supported the pilot phase of the employability program in Macedonia in 2006, Kosovo from 2007 and is planning to replicate it into other countries in the region Phase pilot - Macedonia Phase scaling up -Kosovo Phase scaling up Croatia, Serbia Maturity phase - extension to other countries 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 FOR MORE INFO... www.clintonglobalinitiative.org

  11. Funds • The pilot phase of the project proved to be highly efficient, with low transaction cost, good replication potential and economy of scale • Budget estimation is that for 250 000$ , up to 1000 youth per country could be employed • For 2,5 mil. $ in maturity phase of the project ,100 000 young people could gain employment opportunities

  12. Media and promotion • Media promotion through SM and other electronic media • Networking with business and institutions • Word of mouth • CGI, IYF and other partners • Through sharing and support of best practices • Project “allumni clubs” - Young Moderns • Publication and dissemination of “What works in youth social entrepreneurship”

More Related