Trade Fairs

1. Trade Fairs English Department, Huzhou Teachers College

2. Objectives • To enable students to talk about trade fairs. • To enable students to write formal business letters. • To practise a collaborative speaking task. • To review the present simple referring to future time.

3. Tasks and Schemes • Speaking 10’ • Reading. 30’ • Grammar and language. 10’ • Writing. 20’ • Assignment.

4. Speaking on p.32 Difficult points: What information might trade fair organizers include in a standard letter of reply to enquiries about an exhibition? • Dates, duration, location, size; Generally we use “venue” to refer to the exact place where an event or activity will happen. For example: This historic building in a peaceful setting over-looking the river provides the perfect venue for your conference.

5. Focus: the centre of interest in a show, showing whether it is for trade or for public. For example: An commodity fair exclusively open to traders: Oct. 22-23, 2005; Open to the general public, Oct. 28-31, 2003. • Stand size: the size of a small enclosed area where information and products are shown to the public at an exhibition. • Cost • Facilities (car parking, catering etc.)

6. Reading 2(p.32): Put the following jumbled paragraphs into correct order • The key to the continuing popularity of The Top Drawer is its selection process, ensuring that buyers are seeing the very best in the industry. Consequently, we ask for all new applications to be accompanied by a brochure. • If you require any further information or advice, please do not hesitate to call Adrian Gwyn-Evans, Lisa Ferguson or myself on 0171 370 8350. • Top Drawer is such a popular show that by the time this letter reaches you, many of the available stands will already have been rebooked. Therefore, we recommend you reserve your stand as soon as possible and we guarantee all applications will be given our full attention the moment we receive them.

7. ④ Now in its eighteenth year, Top Drawer continues to be the showcase event for personal gifts and home accessories. Both summer and autumn exhibitions attract some 20,000 UK and overseas buyers from independent retailers, department stores, mail order houses and contract interior designers. ⑤ Thank you for your interest in the above event. As requested, I enclose full details of this and future shows for you. ⑥ Held in Central London, Top Drawer attracts buyers who understand the importance of good design and new products. If you rely on meeting customers face to face in an environment that allows you to show your products to their best advantage, you will not be disappointed.

8. Reading 2(p.32): Put the sentences into correct order Top Drawer Summer 7th-9th May 2000 Earls Court Two, London • The key to the continuing popularity of The Top Drawer is its selection process, ensuring that buyers are seeing the very best in the industry. Consequently, we ask for all new applications to be accompanied by a brochure. • If you require any further information or advice, please do not hesitate to call Adrian Gwyn-Evans, Lisa Ferguson or myself on 0171 370 8350. • Top Drawer is such a popular show that by the time this letter reaches you, many of the available stands will already have been rebooked. Therefore, we recommend you reserve your stand as soon as possible and we guarantee all applications will be given our full attention the moment we receive them. ④Now in its eighteenth year, Top Drawer continues to be the showcase event for personal gifts and home accessories. Both summer and autumn exhibitions attract some 20,000 UK and overseas buyers from independent retailers, department stores, mail order houses and contract interior designers. ⑤Thank you for your interest in the above event. As requested, I enclose full details of this and future shows for you. ⑥Held in Central London, Top Drawer attracts buyers who understand the importance of good design and new products. If you rely on meeting customers face to face in an environment that allows you to show your products to their best advantage, you will not be disappointed. Key: ⑤ ⑥ ④ ① ③ ②

9. Reading on page 33(difficult points): • Earls Court Two: 伯爵俯2号大厦 • The titles of English noblemen: • Duke(duchess公爵夫人, 女公爵), marquis(英国等的)侯爵/ marquess侯爵, 侯爵长子的尊称(marchioness侯爵夫人, 女侯爵/ marquise侯爵夫人, 女侯爵), earl /count伯爵(countess伯爵夫人, 女伯爵), viscount (英国的)子爵(viscountess子爵夫人, 女子爵), baron男爵(英国世袭的最低级的贵族爵位) (baroness男爵夫人, 女性男爵) • If you rely on meeting customers face to face in an environment that allow you show your products to their best advantage, you will not be disappointed. • Rely on: expect

10. To best advantage: also “to good advantage”, in a way that highlights its best features. 使优点突出 • For example: The walls were painted in muted tones, to show the pictures to good advantage. • 如果您希望在能让贵公司的产品展现其最佳魅力的环境中与顾客进行面对面的交谈，您一定能如愿以偿。 • Now in its eighteenth year, Top Drawer continues to be the showcase event for personal gifts and home accessories. • Showcase: a set of one or more shelves enclosed with glass in which objects are placed for looking at in a shop or museum.

11. A showcase event: an event to show quality goods or articles of precious values. • 18年过去了，如今的“顶尖”展销会一如既往，仍然是展示个人礼品和家用饰品精华的盛会。 • Buyers from independent retailers, department stores, mail order houses and contract interior designers. • House: company. In English it is usually used in the names or addresses of such companies or commercial departments as publishing, printing, trade and fashion design, etc. • Contract interior designers: the inner decoration companies which have agreements with others.签约的室内装饰公司。

12. Grammar and language: • Hunt for the sentences in the letter of the present simple referring to future time. • If you rely on meeting customers face to face in an environment that allow you show your products to their best advantage, you will not be disappointed. • By the time this letter reaches you, many of the available stands will already have been rebooked. • All applications will be given our full attention the moment we receive them. • If you require any further information or advice, please do not hesitate to call myself on 020 7370 8350.

13. The uses of the present simple referring to future time. • The present simple is used to refer to the future in subordinate clauses; the verb in the main clause usually provides the time reference, This is the case in conditionals and with the following conjunctions of time: when, as soon as, until, after, before, by the time, the moment. • In conditional clauses: (see sentence 1 and 4) • In time clauses: (see sentence 2 and 3) • The present simple can also be used to refer to future events which are considered to be certain because they are timetabled or fixed. e.g. We launch the product in Europe next week.

14. Writing: a letter of reply to enquiry about an exhibition. • The organization of a letter: • Letter layout: • Standard opening: • Standard closing: • Standard phrases: • Main points and supporting ideas: • Linking words:

15. Heading Inside address Salutation …….……………………………. Body of Letter………………………………….. ………………………………………………………………………………………..………………………………………………………………………………………..……………………………………………………………………………………….. Complimentary Close Signature • Letter layout: • Standard opening: (Dear…) • Standard closing: • Yours sincerely (respectfully / truly / faithfully / cordially / affectionately )

16. Standard phrases (see the information on page 71) • Referring to previous correspondence or conversation: • Thank you for your interest in the above event. As requested, I enclose full details of this and future for you. • As requested, …应您要求… • With reference to your letter dated…in which… • 关于您某月某日的来信……，其中谈到……。 • Further to our conversation of … • (further to …, with…, in reference to…就…之事；关于…之事) • Stating the purpose of your letter: • I am writing to… • I would like to … • Enclosing the information: • I enclose… （随信附上…） • Please find enclosed… （附上…）

17. Ending the letter: • Offering assistance • If you require any further information…do not hesitate to … • Should you have any further questions, please contact me on … • Referring to future contact • I look forward to hearing from you. • I look forward to meeting you on/in … • Main points and supporting ideas: • Main points need to be clear. As a general principle, writers need to provide ideas to support and illustrate their main points. • Linking words: • The relationship between ideas in a letter can be made clear through the use of linking words and phrases, showing relationships such as contrast, consequence and addition.

18. assignment: You are the manager of the public relation in the hotel, A Cut Above. Mr. Zampeiri wrote to you to enquiry your service on 14 June. Please reply his enquiry as your home-work. A Cut Above: better than(这里为会展公司名，可译为：“超凡”） e.g. He considers himself a cut above other people. 他自认为比别人高明。

19. Suggested answer:(219 words) Dear Mr Zampieri With reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer. Our aim is always to provide our clients with the best possible combination of food, entertainment, and location. By choosing A Cut Above you can relax and enjoy your special occasion while we do all the work. Events catered for(承办） by A Cut Above include corporate functions（公司聚会）such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.

20. A Cut Above offers a variety of services from simply providing a gourmet(美食)menu to helping you choose the right venue and organize entertainment. We specialize in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities. As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head(每人收费价格） varies with choice of menu. To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698. A Cut Above looks forward to hearing from you. Yours sincerely Sinead Walsh