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SAVANNAH. Lauren Hopkins L&L Broadcasting Savannah, GA Email: Lauren.Hopkins@LLbroadcasting.com Cell: 912-663-5680. Savannah/Brunswick/Hilton Head/Beaufort. BOB 106.9 DATA. FORMAT Country CALL LETTERS WUBB SLOGAN New Country TARGET AUDIENCE
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SAVANNAH Lauren Hopkins L&L Broadcasting Savannah, GA Email: Lauren.Hopkins@LLbroadcasting.com Cell: 912-663-5680
BOB 106.9 DATA FORMAT Country CALL LETTERS WUBB SLOGAN New Country TARGET AUDIENCE Adults 18-54, with a focus on active female listeners with high disposable income NUMBER OF WEEKLY LISTENERS 72,500 Source: Nielsen/FA13/TSA Music: The region’s only home for today’s NEW country
Coverage map Station: WUBB-FM Bob 106.9 Format: Country Target Audience: Adults 18-54 WUBB-FM tower 100,000 watts
Y 100.1 DATA FORMAT Hot AC (Hot Adult Contemporary) CALL LETTERS WXYY SLOGAN 90’s, 2K & Today TARGET AUDIENCE Females 25-54, with a focus on active female listeners with high disposable income NUMBER OF WEEKLY LISTENERS 48,300 Source: Nielsen/FA13/TSA Y100.1 blends contemporary, pop rock and pop alternative music styles… playing music from the 90’s through today
Coverage map Station: WXYY-FM Y 100.1 Format: Hot Adult Contemporary Target Audience: Women 25-54 WXYY-FM tower 75,000 watts
WUBB (BOB 106.9) Promotional Concept: • BOB 106.9 and Amtrak team up to send • listeners to a concert event taking place at an • Amtrak destination. • Concert: Zac Brown Band’s Southern Ground Music and Food Festival in Charleston, SC • Festival Dates: October 11 and 12, 2014 • BOB 106.9 will conduct a 2 week promotion giving away 10 family (4 tickets per family) round trip fare packs (total of 40) to Charleston, SC (promotional mentions will feature the family excitement and experience of taking an Amtrak train trip). One family pack given away daily, Monday to Friday, for two weeks. These qualifiers will be then be entered to win the grand prize. • In addition to the 4 round trip tickets won in qualifying, the Grand Prize winner will receive 4 tickets to the Zac Brown Band’s Southern Ground Music and Food Festival in October and hotel accommodations.
(WUBB) BOB 106.9 to provide: • 100 recorded promotional announcements (over two week giveaway period) • 100 live promotional announcement (over two week giveaway period) • 4 weeks out : • -Social Media Event Creation via our social media page with post. All our fans can see it, share it, and invite their own friends as well! • 2 weeks out: • -Amtrak Feature Slider on BOB 106.9 homepage with imaging • and a link to your social media page for two weeks leading up to • the giveaway. • -Social Media post tagging your social media page or event page three times: Mondays, Wednesdays, Fridays • 1 week out: • -Cover photo themed after Amtrak the entire week leading up to • the giveaway • -Social Media post everyday (Mon, Tues, Weds, Thurs, Fri) reminding our listeners about the event. • 4 tickets to the festival • Amtrak to provide: • 10 family roundtrip packages (4 per family= 40 tickets total) • Hotel accommodations in Charleston, SC for the grand prize winner (4 people)
WXYY (Y100.1) Promotional Concept: • Y100.1 and Amtrak team up to send • listeners to a concert event taking place at an • Amtrak destination. • Concert: OAR and Phillip Phillips in Charleston, SC • Date: July 25, 2014 • Y100.1 will conduct a 2 week promotion giving away 10 family (4 tickets per family) round trip fare packs (total of 40) to Charleston, SC (promotional mentions will feature the family excitement and experience of taking an Amtrak train trip). One family pack given away daily, Monday to Friday, for two weeks. These qualifiers will be then be entered to win the grand prize. • In addition to the 4 round trip tickets won in qualifying, the Grand Prize winner will receive 4 tickets to theOAR/Phillip Phillips concert and hotel accommodations.
(WXYY) Y100.1 to provide: • 100 recorded promotional announcements (over two week giveaway period) • 100 live promotional announcement (over two week giveaway period) • 4 weeks out : • -Social Media Event Creation via our social media page with post. • All our fans can see it, share it, and invite their own friends as well! • 2 weeks out: • -Amtrak Feature Slider on Y 100.1 homepage with imaging • and a link to your social media page for two weeks leading up to • the giveaway. • -Social Media post tagging your social media page or event page three times: Mondays, Wednesdays, Fridays • 1 week out: • -Cover photo themed after Amtrak the entire week leading up to • the giveaway • -Social Media post everyday (Mon, Tues, Weds, Thurs, Fri) reminding our listeners about the event. • 4 tickets to the festival • Amtrak to provide: • 10 family roundtrip packages (4 per family= 40 tickets total) • Hotel accommodations in Charleston, SC for the grand prize winner (4 people)
Investment Summary • Amtrak spot bank for :30 or :60 commercials: • WUBB (BOB 106.9) spot bank • 60 commercials • Running Monday-Friday 6a-7pm • Scheduled in conjunction with the promotion or as you wish • $2,880 • WXYY (Y100.1) spot bank • 60 commercials • Running Monday-Friday 6a-7pm • Scheduled in conjunction with the promotion or as you wish • $1,200 • WUBB (BOB 106.9) digital campaign for promotion • $700 • WXYY (Y100.1) digital campaign for promotion • $700 • Total Investment (net): $5,480 • ________________________________________________________________ • Authorized Signature Name (printed) Date