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The Arts as a Tool for Economic Development

The Arts as a Tool for Economic Development. Andy Vick Executive Director Cumberland Mayor & City Council Meeting April 12, 2011. Allegany Arts Council. Founded 1975 501(c)(3) private, non-profit 15 member Board of Directors $400,000+ operating budget in FY’11

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The Arts as a Tool for Economic Development

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  1. The Arts as a Toolfor Economic Development Andy Vick Executive Director Cumberland Mayor & City Council Meeting April 12, 2011

  2. Allegany Arts Council • Founded 1975 • 501(c)(3) private, non-profit • 15 member Board of Directors • $400,000+ operating budget in FY’11 • Staffing: 2 full-time, 3 part-time, 2 seasonal • Offices/Saville Gallery in Downtown Cumberland • Arts at Canal Place (Downtown Cumberland) • Mountain City Traditional Arts (Downtown Frostburg)

  3. Maryland State Arts Council Maryland Department ofBusiness & Economic Development Division of Tourism, Film & the Arts Maryland State Arts Council 23 Maryland Counties& City of Baltimore

  4. Arts & Entertainment Districts • State A&E District legislation approved in 2001 • Economic development and revitalization tool • A&E Program Incentives: • Rehabilitation Tax Credit for Property Owners • Income Tax Subtraction Modification for Artists • Admissions & Amusement Tax Exemption • Marketing Potential

  5. A&E District Timeline City of Cumberland • Artist Relocation Program • City “Self-Designates” in 2001 • State-Designation in 2002 • Expanded District in 2007 • Success & Recognition City of Frostburg • State-Designation in 2009

  6. A&E District Goals Recruit artists & art businesses Expand arts programming Market & brand the communityas a regional arts destination Ultimate Goal: Use the arts as a toolfor economic development

  7. A&E District Goals • Recruit Artists & Art Businesses • Dynamic and active arts community • Paid advertising and free media exposure • Economic incentives (grants, tax freezes) • Web site (www.alleganyartscouncil.org) • Try it: Google “Artist Relocation” • Partnerships (Realtors, City, Main Street) • Word of mouth & artist referrals

  8. Artist Relocation Program • Furniture maker from Allentown, Pennsylvania • Vocalist/Pianist from Wurtsboro, New York • Painter from Baltimore, Maryland • Writer from Ashland, Oregon • Woodworker from Silver Spring, Maryland • Printmaker from Washington, DC • Video Artists from New York, New York

  9. A&E District Goals 2. Expand Arts Programming • Saturday Arts Walks • Summer in the City concert series • Shakespeare at Canal Place • Backbone Mountain Review • Mountain Maryland Plein Air • Art-o-Mat Machine • Mountain Maryland Art Sale and Tour • Arts Bus

  10. A&E District Goals 3. Market & Brandour Arts Community • Street pole banners • A&E District walking maps • Signature art events • Public artwork (murals & sculpture) • Web site and social marketing • Local, regional & national press

  11. Collaboration & Partnerships • Allegany County Tourism • Main Street Programs (Cumberland & Frostburg) • Chamber of Commerce & Western MD Jaycees • Canal Place Heritage Area • Frostburg State University/Allegany College of Maryland • County Board of Education & County Library System • City, County and State governments • Artists, art patrons, local & State arts organizations

  12. Accomplishments • Attracted dozens of artists to our community • Established new arts venues, attractions, and events • Empowered local artists and arts organizations • Provided new cultural offerings and opportunities • Elevated local awareness and appreciation for the arts • Contributed to revitalization efforts in our Downtown • Played a key role in the success of county tourism • Validated our mission as a County Arts Council

  13. Economic Development • Downtown properties have been renovated, and aregenerating increased property tax revenue • The success of the Cumberland A&E District program has helped to spark additional private investment in Downtown • Expanded arts programming has generated new economic opportunities for area artists and other local businesses • A vibrant arts community has generated fresh perspectives,new creative energy, and an enhanced quality of life • The arts have helped to re-define the City’s image, andhave generated positive regional and national exposure

  14. What’s Next? Strengthen our brand as a regional arts destination Create mutually advantageous linkages between thetwo A&E Districts in Cumberland and Frostburg Re-energize our Artist Relocation program (Google Ad Words) Develop new and innovative arts programming Cultivate the next generation of artists and arts patrons Continue to play a leadership roll in the community Share our success stories with others

  15. Questions? www.alleganyartscouncil.org avick@allconet.org 301-777-ARTS (2787) Thank you

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