Sonja de Leeuw Sonja de Leeuw EVA/MINERVA 16 November 2010

1. Sonja de LeeuwConnecting televisual archival material and users in the online audiovisual European platform EUscreen Sonja de Leeuw Sonja de Leeuw EVA/MINERVA 16 November 2010

2. EUscreenExploring European Television Heritage in Changing Contexts Heritage, Memory, Identity

3. DG Information, Society and Media: Work Programme General objective is to promote the adoption of standards and specifications for making digital content in Europe more accessible and usable Context eContentplus Programme

4. Context eContentplus Programme Plus support Europe to be present in the cultural and creative industries of the 21 century; enable development of value-added service for research, learning and leisure; allow citizens to access the collection prepare more content for inclusion in EDL and improve the use of EDL collection by users

5. Context ETHN and Video Active European Television History Network: aim of the network is to cluster and integrate European research activities in the field of television history and to develop a cultural comparative approach to European television history. Acknowledging the need for close cooperation between television archives and television scholars.

6. EUscreen in a nutshell A Best Practice Network funded by the eContentplus programme of the EU. 28 partners (including >19 archives). Providing access to a highly interoperable digitised collection of television material. • 35.000 items by 2012 Started in October 2009. Duration: 36 months Builds on earlier work (Video Active) Connected to Europeana

7. What EUscreen really is a European funded project that aims to stimulate the use of television archive content for the widest range of European user constituencies and communities and thus to advance active engagement with the cultural memory of Europe both at a national and a European level

9. Rationale: Audiovisual heritage = collective memory Television is a practice of memory -Experience of history is increasingly mediated through television -And vv : television’s history is memorialised through increased use of archival material: cultural trend! No matter its broad support, access remains restricted

10. Remaining Problems and Challenges Metadata = scattered Interoperability = almost 0 Right issues = restricted Potential educational value = ill served EUscreen challenges the problems of fractured access: EUscreen meets the need for integrated access (such as with Europeana) as well for user development in different contexts EUscreen meets the need for awareness of diversity of European cultures and identities and the demand for historical knowledge in general

11. Objectives (1) • Developing technical solutions to support harmonised and highly interoperable audiovisual collections, television in particular • Providing the necessary technical solutions for Europeana to support audiovisual content that meets user requirements

12. Objectives (2) • Creating on-demand and user-led access to television content from broadcasters and archives across the whole of Europe • Developing and evaluating four use cases, notably learning, research, leisure/cultural heritage and open culture productions

13. Objectives (3) • Building a community of content providers, standardisation bodies, and television research partners • Design of the EUscreen portal and services in close collaboration with end-users • Building and sharing knowledge through the organisation of workshops and conferences

14. Expected Results A highly interoperable EUscreen platform allowing multicultural and multilingual exploration of content and metadata, which will also be integrated into and harmonised with Europeana A publicly available collection of European television material (35.000 items) Nine well-defined and tested use cases in the fields of research, learning and leisure as well as for the benefit of open cultural productions An e-journal on European television based on exploration of the EUscreen content to align with and stimulate academic research Conferences and workshops on creative and strategic topics, establishing a lively community of EUscreen members, existing and new networks

15. Relating content

16. Relating content

20. Content Selection

21. Content Selection: Genres

22. Content Selection:Topics

23. Comparative Virtual Exhibitions: Themes

24. Comparative Virtual Exhibitions: Approach

25. Virtual Exhibitions: Archive as Curator

26. Virtual Exhibitions: Approach

27. Users Various user groups are defined : • Education and research: • - Primary education • - Secondary education • - Higher education and academic research • Media professionals • Cultural heritage institutions • General public

28. Primary education Who: pupils and teachers. Needs: • Digital resources related to courses. • Creation of media literacy among pupils.

29. Secondary education Who: students and teachers. Needs: • Audiovisual resources for homework and research projects. • Knowledge about the use of online audiovisual archives in learning. • Guidance by teachers while looking for content.

30. Higher education and academic research Who: students and researchers in the field of (comparative) media research, but also other fields of research. Needs: • A large amount of audiovisual material with versatile metadata easy to use for research. • Traditional and online access to collections • High quality content in its original form, systematically searchable and supported by contextual information

31. Media professionals Who: filmmakers, production companies, broadcasters, researchers, journalists etc. Needs: • Access to cross-cultural research. • Knowledge about foreign countries media scenery – e.g.media policies, coverage of various events in different countries and background information of specific events.

32. Cultural heritage institutions Who: museums, cultural festivals, libraries, (audiovisual) archives. Needs: • To combine wide ranges of different knowledge sources to establish new insights. • Enabling large inter-archival exhibitions thus adding new meaning and making them accessible to a different or larger audience.

33. General public Who: members of the general public with an interest in European television history, European countries and languages or (historical) events, topics. Needs: • Better knowledge of a European country. • Better knowledge of historical events. • Better knowledge of the history of European television. • Possibilities for creative reuse.

34. User scenarios Euscreen has developed user scenarios to specify the various uses of the portal by the different target groups. • Education scenarios (primary, secondary education) • Research senarios • Leisure/cultural heritage scenarios • Open culture productions scenarios (= creative re-use)

35. Scenarios: education • Children work together with grandparents to explore differences and similarities in how events and subjects were represented differently over the years: archive media are compared with present day media (primary education) • Subject is the history of public opinion making around Olympic Games, from Berlin 1936 until Beijing 2008. The discussion focuses on how media can influence young people’s perception of popular historic event (secondary).

36. Scenarios: research A researchers’ team will explore and identify the complete set of meta-communicational tools (gestures and mimics) used by newsreel-commentators in European televisions and detect differences which might be caused by national characteristics, but the team also follows changes in time, due to altering behavioural fashion and political environment.

37. Scenarios: leisure A leisure-time user, being an old fan of Johan Crujff, the football legend of the Netherlands wants to watch a detailed, longish portray-film about this football player. The film which meets his demands does not exist, but using EUscreen it can be created almost automatically just by the proper search of data, by a skilled use the metadata-facilities, and by some supported editing activity.

38. Scenarios: creative re-use A Hungarian cartoon-filmmaker is planning an experimental animated picture on the anniversary on the 10th anniversary of Hungary’s EU membership. The artist uses a narrator who sometimes involves in dialogues with commentators and politicians whose sentences came from the newsreel-footages of the joining day or from even earlier. The material of the film is compiled from EUscreen and contemporary documentary content and chalk-animation parts, spread with computer-animated still photos of past and present. All mixed with music etc.

39. Toward best practice scenarios • Objective : To increase educational, cultural and creative value • Linked to testing in real life environment (selected schools in various countries)

40. Contact information www.euscreen.eu Project co-ordinator: Prof. dr. Sonja de LeeuwJ.s.deleeuw[at]uu.nlUniversity of Utrecht Technical co-ordinator: Johan Oomen, MAjoomen[at]beeldengeluid.nlNetherlands Institute for Sound and Vision EUscreen network: Marco Rendinamrendina[at]gmail.comIstituto Luce Communication: Wietske van den Heuvel, MAwvdheuvel[at]beeldengeluid.nlNetherlands Institute for Sound and Vision