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Hult Dubai Strategic Marketing Association

Hult Dubai Strategic Marketing Association. Purpose. Advance. Empower. Liaison. Association Activities. Speaker Series / Networking. Mentorship. What? The association will be mentored by 2 people: One from within HULT and the other a practitioner from industry.

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Hult Dubai Strategic Marketing Association

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  1. Hult Dubai Strategic Marketing Association

  2. Purpose Advance Empower Liaison

  3. Association Activities

  4. Speaker Series / Networking

  5. Mentorship • What? • The association will be mentored by 2 people: One from within HULT and the other a practitioner from industry. • The faculty mentor will ensure that the association functions within the ambit of its mission. He will also hold the association accountable and will help to maintain a professional mode of functioning. • The industry mentor will be a marketing practitioner currently working in industry

  6. The faculty mentor will ensure that the association functions within the ambit of its missions of “Advance, Empower, Liaison”. He will also hold the association accountable and will help to maintain a professional mode of functioning. The faculty mentor will ensure that the association functions within the ambit of its missions of “Advance, Empower, Liaison”. He will also hold the association accountable and will help to maintain a professional mode of functioning. Dean Nick has graciously consented to be the academic mentor of the association.

  7. Live Projects (StevenDantas) Action Items • Reach out to industry contacts • MitaSrinivasan • http://www.sidefx.co.in/ (CEO : AmitRathor) • Identify types of projects (internships, part-time etc.) • Identify extent of involvement and time commitment • Prepare project-end reports as club collateral (for future reference) Next 2 weeks : Stephen and Olina to meet Mita before Dec 15, pending response from Mita Stephen to outline project from SideFx after meeting in Mumbai

  8. Weekly Presentation • Every week we will have knowledge sharing presentations • What - 5 to 10 minutes presentation on important topics like segmentation, break even analysis, new trends in marketing, white papers from journals like ‘marketing journal’ , Marketing book review like ‘Marketing Warfare –Al Ries’. • Who -Members of the club • When- Every week at the beginning of the meeting.

  9. Potential project • Time frame of 5 months before campus rotation (Module C) • Strategic Marketing outlook for Hult Dubai?

  10. Case Cracking: • Plan to solve 15 cases from different industry, situation and market in next 5 months • Cases will be collected from top B-School (personal contacts) and other sources of Journals and ICFAI • Case reading will be available 7 days in advance • Starting date: TBD (has to be b4 dec break) • First case reading will be available on 7th December 2008. • Research: • Research group to be formed • Research related to marketing field which will give insights of products, strategy and pricing etc in a particular industry • White papers/Reports: • Present paper/report to the marketing association upon research completion

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