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Justine Meikle Alex Yushko Matt Kowalik Congcong Ren

Justine Meikle Alex Yushko Matt Kowalik Congcong Ren. Background. Background Problem Statement Analysis External Internal Situational Criteria Alternatives Evaluate Alternatives Recommendation Implementation Contingencies Conclusion Appendices. Chip Wilson

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Justine Meikle Alex Yushko Matt Kowalik Congcong Ren

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  1. Justine Meikle Alex Yushko Matt KowalikCongcongRen

  2. Background • Background • Problem Statement • Analysis • External • Internal • Situational • Criteria • Alternatives • Evaluate Alternatives • Recommendation • Implementation • Contingencies • Conclusion • Appendices Chip Wilson • Westbeachopened- 1979 • Westbeach annual sales $15million- mid 1990s • Westbeach shut down- 1997 • Lululemon opened in Vancouver BC- 1998 • Lululemontotal sales expected to pass $100million- 2006 Background

  3. Problem Statement • Background • Problem Statemen • Analysis • External • Internal • Situational • Criteria • Alternatives • Evaluate Alternatives • Recommendation • Implementation • Contingencies • Conclusion • Appendices Problem Statement How can we ? • Multi-nationally recognized • Innovator in athletic wear • Not compromising our corporate mission

  4. Background • Problem Statement • Analysis • External • Internal • Situational • Criteria • Alternatives • Evaluate Alternatives • Recommendation • Implementation • Contingencies • Conclusion • Appendices Analysis Analysis

  5. Background • Problem Statement • Analysis • External • Internal • Situational • Criteria • Alternatives • Evaluate Alternatives • Recommendation • Implementation • Contingencies • Conclusion • Appendices Criteria Criteria

  6. Background • Problem Statement • Analysis • External • Internal • Situational • Criteria • Alternatives • Evaluate Alternatives • Recommendation • Implementation • Contingencies • Conclusion • Appendices Alternatives Alternatives

  7. Background • Problem Statement • Analysis • External • Internal • Situational • Criteria • Alternatives • Evaluate Alternatives • Recommendation • Implementation • Contingencies • Conclusion • Appendices Evaluate Alternatives Evaluate Alternatives

  8. Allow menswear brand to spread through outlined strategy Menswear: Market research and design 2-3 months Re-evaluate success of menswear line and develop further strategies Timeline Terminate wholesale accounts and open new retail stores where the accounts flourished -Construction of retail stores in Asia -Hiring process of employees -Design process for new market (up to 5 months) Open retail stores, sponsor marketing events that get people talking. Offer wholesale accounts (6 months) Continue this strategy further into Asia-Pacific (+1 year)

  9. Background • Problem Statement • Analysis • External • Internal • Situational • Criteria • Alternatives • Evaluate Alternatives • Recommendation • Implementation • Contingencies • Conclusion • Appendices Contingencies Conclusion

  10. Background • Problem Statement • Analysis • External • Internal • Situational • Criteria • Alternatives • Evaluate Alternatives • Recommendation • Implementation • Contingencies • Conclusion • Appendices Conclusion Conclusion

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