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Social Updates for 2017

Social Updates for 2017. Ashley Dammeyer Social Media Manager. Goals for Today. What’s Next for Facebook The Hot Platform: Instagram Content Creation & Promotion. Facebook. Facebook: 2 Myths Busted. Good or Bad? Like Ad Boosted Posts. Facebook: Like Ad. Cost: $94.53 Reach: 7,558

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Social Updates for 2017

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  1. Social Updates for 2017 Ashley Dammeyer Social Media Manager

  2. Goals for Today • What’s Next for Facebook • The Hot Platform: Instagram • Content Creation & Promotion

  3. Facebook

  4. Facebook: 2 Myths Busted Good or Bad? • Like Ad • Boosted Posts

  5. Facebook: Like Ad • Cost: $94.53 • Reach: 7,558 • Target: Friends of Fans • Page Likes: 118 • Cost / Like: $.79 • Valuable for Pages under 500 Fans

  6. Facebook: Organic vs. Boosted Post Boosted Post Cost: $104.15 Reach: 4,481 pps Target: - Friends of Fans - Fans Engagement:125 Cost / Engagement: $.83 Organic Post Cost: $0 Reach: 658 pps Engagement: 32

  7. Facebook: Live

  8. Facebook: Live • Results: • Reach: 2,139,327 people • Shares: 10,750 • Likes: 12,000 • Comments: 3,284 • Fans: 7,000 new Fans

  9. Instagram “68% of users engage with brands regularly on Instagram” – Social Media Examiner

  10. Instagram: Stories What is it? • Similar to Snapchat Stories • Only available on the mobile app • Photos and videos last 24 hours, can be enhanced with drawings & filters • The content does not appear on your Profile • Your Profile will appear at the top of your followers Home feed until pushed back by newer Stories

  11. Instagram: Stories Content Ideas: • Post a coupon to your story, direct users to the link in your bio, link to a landing page where they can redeem your special offer • Ask users to reply to your story in a private message (DM) to redeem offer • Offer a sneak peak at a new treatment or procedure offered at the practice Pro tip: Avoid the “all about me” Snapchat model. Your Instagram stories should always include a sharp focus and a strong call to action.

  12. Instagram: Influencers How? • Find profiles related to your business whose followers align with your target audience – use Explore tab • Focus on profiles with over 5,000 followers • Look at their posts’ engagement (likes, comments, video views) • Contact them via private message on Instagram to see if they are open to advertising opportunities • Negotiate a price or incentive and launch a campaign

  13. Instagram: Influencers Campaign Ideas: • Do an Instagram Story takeover with an Influencer. This involves either taking over another Instagram account, generally for a 24-hour period, or having a person or business take over your account • Have them publish a post and link to a landing page in their bio. On the landing page offer something free or a run a giveaway in exchange for an email address • Have them record or document a treatment and post before, during, and after their experience and tag you • Have them offer a coupon code for a discount on a treatment exclusive to Instagram Regram everything they post about you on your Profile!

  14. Instagram: Influencers

  15. Instagram: Influencers

  16. Instagram: Live What is it? • Similar to Facebook Live • Followers can get push notifications when you go live • Only available on the mobile app • Disappears after you end your broadcast • People can like & comment on your live video • When video ends you will see total number of viewers

  17. Instagram: Live Content Ideas: • Make a big announcement • Launch a new product • Behind the scenes look • Live Q&A • Celebrate a milestone • Cover an event

  18. Instagram: Ads Total clicks: 78 Cost / click: $1.69 Reach: 14,077 people Total cost: $125 Approx 50 new Followers 3 leads Total clicks: 12 Cost / click: $9.04 Reach: 2,452 people Total cost: $108 Approx 10 new Followers 1 lead

  19. Content “It’s so hard to think of something to post every week” – said every social media contact at every practice.

  20. Create Topic & Write Blog Post “Marketers that use blogs get 67% more leads than those who don’t.” - Hubspot

  21. Content: Promote on Social

  22. Content: Video

  23. Content: Infographic “When people hear information, they're likely to remember only 10% of that information 3 days later. However, if a relevant image is paired with that same information, people retained 65% of the information 3 days later.” – Life Learn

  24. Content: E-Book • Create an e-book with your ideal customer in mind • Host the e-book on a landing page with a form to download • Make sure the landing page captivates your audience by including key selling points on why they’d find it valuable • Include the option to subscribe to your email marketing 

  25. Content: Email Marketing “For email marketers aiming to make it big in 2017, integrating user-generated content into their email marketing activities will help them to grab the attention of their consumers effectively. 84% of consumers trust the recommendations made by their peers.” - MarTech Advisor

  26. Content: Measurement

  27. Content: Measurement

  28. Wrap Up • Facebook is changing • Instagram is where organic opportunity lies • Content is still king

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