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Mastering New Media Design: Essential Tips for Aspiring Designers

Explore the world of new media design, from understanding its core concepts to mastering digital graphics and color representation. Discover the key traits and habits of successful new media designers and gain insights into creating, delivering, and displaying innovative new media projects effectively.

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Mastering New Media Design: Essential Tips for Aspiring Designers

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  1. Chapter 1 The New Media Designer

  2. Objectives • Develop a working definition of “new media.” • Understand the characteristics and habits of a good new media designer. • Understand the issues in creating, delivering, and displaying new media projects.

  3. What Is New Media? • Interactivity: ability for the communication to change based on user input (e.g., video game). • Content evolution from user input: users can create or change content (e.g., online bulletin board).

  4. What Is New Media?

  5. What Is New Media? • Asynchronous communication: sender and receiver do not have to be communicating at the same time (e.g., e-mail). • Global accessibility (e.g., Internet). • Mixing the media (e.g., online game with sight, sound, and text messages).

  6. What Is New Media?

  7. What Is a New Media Designer? • Creativity and imagination are key. • An artist creates works to be presented, while a designer creates works to be used. • The job of the new media designer is to communicate.

  8. What Is a New Media Designer?

  9. Tips for New Media Designers • Work on your skills. • Feed your head. • Recharge your batteries. • Keep your eye on the target. • Develop good work habits.

  10. Digital Graphics • Creation: how the image is made in or converted to digital format (software). • Delivery: how the user receives the files (e.g., CD-ROM or Internet). • Display: the method for making the image visible (monitor, projector). • All must work together effectively.

  11. Raster vs. Vector Images • Raster programs create images using pixels. • Pixel: single dot that can be any color but cannot be divided. • Pixelation: increasing the size of a raster image creates distortion • Vector programs create images using math. • Vector images are scalable.

  12. Bitmap (Raster) Graphics

  13. Vector Graphics

  14. RGB Color • Color represented by blending of Red Green & Blue Pointillism Georges Seurat A Sunday Afternoon On the Island of La Grande Jatte 1884-1886 (See Book in Library)

  15. Summary • New media are distinct from old media in interactivity, accessibility, and the ability to mix media. • New media designers need good work habits and the ability to use their imagination even when they feel “dry.” • Display, delivery, and creation all affect the choices of new media designers.

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