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CSU Extension Webpage Template, part 2

CSU Extension Webpage Template, part 2. Defining the site, Directory Structure, Meta-tags. Defining the site. Always your first step when working with Dreamweaver Telling DW where the Root folder is EVERYTHING on your site must be inside this folder – images, documents, pages

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CSU Extension Webpage Template, part 2

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  1. CSU Extension Webpage Template, part 2 Defining the site, Directory Structure, Meta-tags

  2. Defining the site • Always your first step when working with Dreamweaver • Telling DW where the Root folder is • EVERYTHING on your site must be inside this folder – images, documents, pages • Your home page - index.shtml - is a file in this folder (NOT in a folder inside this folder)

  3. Setting local information • Site menu> New Site> Advanced tab • Category>Local info • Site name (for your use only) • Select root folder • Select Default images folder • All .jpegs, .gifs, .pngs are copied into this folder • Link checker – actual URL • Useful for absolute links that refer to pages/docs within your site • Enable cache – “yes”

  4. Setting local information (con’t) • Select Default images folder • All .jpegs, .gifs, .pngs are copied into this folder • Link checker – actual URL – useful for absolute links to refer to pages/objects within your site • Enable cache – “yes”

  5. Setting remote information • Remote info you will need: • Ftp host – (e.g. – yuma. colostate.edu) • Host directory (blank, or “WWW/”) • Login – your unique login • Password – your unique login • If you choose “Save” you will forget your password, so… • When you get email from ACNS – save a paper copy, not just the email! • Test button will test connection • Use “Firewall Settings” to work way around a firewall

  6. Directory Structure • We’ve given you 1 home page and 7 second level pages • Home page: index.shtml • Second level pages NOT within folders: • About Us (about.shtml) • Contact Us (contact.shtml) • Second level pages within folders • 4H (4h/4h.shtml) • Agriculture (agri/agri.shtml) • Family/Consumer (fami/fami.shtml) • Horticulture (hort/hort.shtml) • Master Gardeners (mast/mast.shtml)

  7. The home page • The main page of your website • Don’t assume folks will always enter site from here • Slightly more likely to enter from an interior page after a search • Show site structure in Navigation bar • Index.shtml • shtml means interaction w/server needed • .shtm works as well

  8. Site structure and Directory structure • Figure out where to put your files • Logical flow to pages, logical flow to files and folders • They will be similar to each other • Each second level page (topic area) has own folder • All pictures in one place (images folder) • All documents in one place (docs folder) • Each topic area has its own doc folder • You might break it down further – e.g. by year • 4h_docs09, 4h_docs10, etc.

  9. Sample Site Structure Home page (index.shtml) About Us Contact Us 2nd level pages with little upkeep 4H Agriculture Family/Consumer Horticulture Master Gardener 2nd level pages requiring own folders From here, pages link to documents, calendars, other pages (remember the 3 click rule!)

  10. Changing names of files and folders • You are NOT expected to have this specific set of secondary pages • Copy and rename existing folders to make your own • Example: you need a PYN page • Right-click the “4H” folder, choose copy • Right-click, choose paste • Right-click new folder, choose rename, then rename it “pyn” • Right-click “4h.shtml“, rename it “pyn.shtml” • Right-click “4h_docs” folder, rename it “pyn_docs” • Make sure to add the new page onto your left navbar

  11. Metatags • Metatags contain information about the webpage • Title, descriptions, keywords that tell end-users and search engines about the site • In Dreamweaver, the icon is in Insert Panel • Dreamweaver CS4 is good at many things, but not Metatags, so we’ll do descriptions, keywords in the code

  12. Title • ALL pages need a title • Shows up in title bar at very top of browser window • Stay under 64 characters or it may be truncated • They can all share one title (Wapello County Extension) or have a specific one for each page (Wapello County Extension Horticulture page) • Between <head> and </head> tags <title>Colorado State University Extension</title>

  13. Description • Often returned to someone using a search engine • A concise, accurate and inclusive description of your site • Under 50 words. Multiple sentences fine. • Feel free to steal from existing CSU Extension pages • Bring up page in browser, View menu, Source, then cut-and-paste into your own code • Between <head> and </head> tags <meta name="description" CONTENT="Colorado State University Extension is your connection to the research, information and expertise of your land-grant university. We offer hundreds of publications, and much much more.">

  14. Keywords • Used to help search engine “spiders”define and categorize your site • Under 50 words, phrases are fine • Needs to be specific to your page – fine tune these to accurately describe your site • Use words already plentiful in the text • Separate words and phrases with commas • Between <head> and </head> tags <meta name="keywords" content="Extension, Outreach, Colorado State University, CSU, Fort Collins, CO, environment, lawn and garden, water issues, water conservation, soil and crop sciences" />

  15. More about keywords • Keywords frequently used in text, headers and links increases Google Juice • Phrases • “pruning fruit trees” • Long tailed keywords • “printing excel 07 spreadsheets” • Misspellings • “Exention” and “Extension” • Colloquial terms is addition to academic terms • “Laminitis” and “lameness”

  16. Google Adwords • https://adwords.google.com/ • Put in either keywords or actual URL • URL is more encompassing • Allows you to look at actual data from Google searches • Get keyword ideas • Sort by Advertiser Competition column • Find “long tailed” keywords that have low competition on the web

  17. Google Adsense (con’t) • “Batch resize images” is a good keyword phrase for my site – describes content, less competition

  18. Registering Your Site • Search engines will eventually find your site on their own • To speed the process, register your site with Google and Yahoo (biggest 2) • Google: Homepage>About Google (at bottom)>Submit your content to Google> Add your URL to Google • Yahoo: Homepage>Suggest a Site(at bottom)>Submit Your Site for Free

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