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MPS 7: Creativity. Donald R. Woods Chemical Engineering Department McMaster University Hamilton, Ontario Canada. MPS 7: Creativity. Def: ability to think up ideas. MPS 7: Creativity. Why important? 1. Needed often. 2. Needed when options are needed.
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MPS 7: Creativity Donald R. Woods Chemical Engineering Department McMaster University Hamilton, Ontario Canada
MPS 7: Creativity Def: ability to think up ideas.
MPS 7: Creativity Why important? 1. Needed often. 2. Needed when options are needed. 3. Needed when we want to see new perspective 4. Needed when stuck 5. Skill that many have been introduced to through “brainstorming” yet that few really possess personally. 6. Skill & confidence can be improved.
MPS 7: Creativity Where I’m coming from • Presented this workshop over 100 times in different cultures & countries; high school, community, industry, university
MPS 7: Creativity Pretest: Use an “x” to rate your Awareness & Skill Time 10 s Finish by _________ Objectives... Read over... Time _____ Finish by _________
MPS 7: Creativity Activity: As individual write out an interesting problem you would like to solve.. Get great ideas for TIME ____________
MPS 7: Creativity The BIG 4 rules for BS: DJ-AIG; BS-BOO 1. DJ Defer judgement. No criticism. 2. AIG ALL ideas good. Risking is OK. No foolish ideas here; all ideas have potential! 3. BS Be succinct! Goal: 50 ideas in 5 minutes. Not “Let me tell you how my idea works” 4. BOO! Build On Others ideas. Piggy back on previous ideas. Not “But that’s there already!”
MPS 7: Creativity Mechanics: •Record everyone’s ideas so that all ideas are acknowledged; No ideas are lost. AIG and to overcome the shortcomings of STM •Display ideas (via transparency) so that BOO •Use transparency; so that its easy to make copies for everyone; someone doesn’t have to make sense out of a big chart.
MPS 7: Creativity Example BS Problem: Company was trying to find an alternative way of cutting canvass bags and pouring peanuts into conveyor.
MPS 7: Creativity “Judo, judo with knives on feet, hire kids to lick candy bags, dissolve the bags, rats to eat the bags, roast away the bags, mechanical cutter blade...” • 7 ideas “Lets see, have mechanical arms come & pick up the bag; then have rotating blades zap around and fly into the bag, the beans fly out and are caught in a fish net that is carried....” • 1 idea
MPS 7: Creativity Demo session: leader Uses of ________________________ TIME 5 min
MPS 7: Creativity Ideas
MPS 7: Creativity You try groups of 6 Start with OBJECTS : Easiest and we need this later for triggers Activity: Brainstorm uses of pen Group size 6 Facilitator ____________ TIME 5 min Then, complete feedback form Report total number and “most interesting”
MPS 7: Creativity Feedback Total number most interesting idea
MPS 7: Creativity Trigger: an event (comment, idea) that allows us to overcome a mental block and to start the flow of ideas again. A trigger is usually a word that overcomes: .fixation .negative feelings (I can’t think of more) .silences For groups, triggers can come from others. For individuals, must come from within.
MPS 7: Creativity Triggers: used when the number of ideas drops
MPS 7: Creativity Example use Triggers for Red brick Trigger: chemical whole + Silica... make red windows; make abrasive Chemical whole - It’s not Carbon... can’t breath it; can’t breath (what situations do I know where can’t breath? In a room no oxygen, use brick to break window; can’t breath as a diver under water, use bricks as ballast for diver. Can’t eat it; but maybe something else can? Grind it up, mix with peanut butter and use it as poison for rats Chemical parts + Silica = Si + Oxygen. Use as source to react with oxygen
MPS 7: Creativity Puzzle: Which letter to the right of the vertical line is uniquely different from the one on the left. H | a Ť B w X C o q ů To solve this puzzle, you brainstorm the characteristics of each letter and cross compare.
MPS 7: Creativity Activity: as group of 6 brainstorm characteristics of the letter B Facilitator: Surname second TIME 5 min Draw line across then with same facilitator... Use triggers TIME 5 min
MPS 7: Creativity Feedback form Report Number of ideas & “Most interesting” Reflect: Summary: No. of ideas most interesting
MPS 7: Creativity Why DJ works
MPS 7: Creativity Activity: group of 6 BS Cards Facilitator is surname third TIME 5 min and .. Use triggers Feedback form Report: total number “Most interesting” Reflections: 2 min
MPS 7: Creativity Research: Silences & Negative Feelings Silence:5 s with no ideas These are expected. Action: “Let’s reread the goal.” “Let’s try Trigger........” Negative feelings: “I can’t think of anything else.” “This is stupid.” “BS is BS.” “I’m finished.” This occurs, Action: “Let’s reread the goal.” “I want to & I can!” “Let’s try Trigger..........” Trigger “Craziest” idea
MPS 7: Creativity Situations Case 1: Lost my calculator; need it to solve a problem in next 5 minutes Case 2: Important meeting with that I must attend at 7 pm. I had previously promisedthat we would have dinner together at 6:30 at a “Giselle’s Inn. It is now 6:14 pm and he/she has already left to meet me in the restaurant. Case 3: You are at a party and an obnoxious twirp is hitting on you. Case 4: I’m going for an important meeting and I can’t remember the name of the company Vice President who is going to be there. It’s 15 minutes before the meeting.
MPS 7: Creativity Activity: as group of 6 Facilitator is Surname 4th consider Case ____ TIME 5 min Then draw line across; use Trigger “craziest” TIME 1 min ___________________ Feedback form Report Total number & “Interesting idea”
MPS 7: Creativity No of ideas most interesting
MPS 7: Creativity Research: During the last minutes of BS 80% of the ideas are “junk”; 15% are “interesting” and 5% are “terrific” It’s worth being crazy and having fun to find the gold. We also can use the “junk” as a trigger to provide a “stepping stone” to give us gold.
MPS 7: Creativity Stepping stone: using an idea as a stepping stone
MPS 7: Creativity Some Triggers 10. Craziest 11. Checklist 12. “What if?” in the extremes; remove constraints 13. Boundary-constraint exploration: focus on the constraints 14. Nature analogy: How nature does it 15. Functional analogy: something else do the same function
MPS 7: Creativity #12. What if? Identify stated & unstated assumptions & criteria. Eliminate. #13. Boundary. Explore impact of criteria
MPS 7: Creativity #11: Checklist Eberle’s SCAMPER Substitute Combine Adapt Modify, magnify, minify Put to other use or use; consider the Parts Eliminate Reverse, rearrange, Shores’s CREATIVITY Combine Reverse Enlarge, magnify Adapt Tinier, minify Instead of, substitute Viewpoint, change in other ways, rearrange In other ways To other uses Yes!
Pull vacuum in deodorizer, open valve and powder should flow quickly into the deodorizer. None flows!
MPS 7: Creativity Situations _______________ Activity: For Trouble shooting case Group of 6 with facilitator Surname fifth list 50 possible causes. Use any triggers you want. TIME 5 min
MPS 7: Creativity Draw line across: Trigger #11: Checklist TIME 3 min line across: Trigger #12: What if? Constraint __________ TIME 3 min Line across: Trigger #13: Boundary explore ____________ TIME 3 min
MPS 7: Creativity Complete Feedback form. Then: Total each set of ideas: and in each set identify 2 technically interesting & feasible ideas. Report number in each session and total; and report on one “feasible” idea from each of last three. TIME 3 min
MPS 7: Creativity Research: why triggers work Brain lays down d-line patterns in LTM that fade if the experience is not repeated and that become dominant if it is. When we think of a typical problem, we enter the familiar d-lines close to that problem. Triggers introduce us to LTM at strange, locations that are dominant for the trigger. Our task is to move along connecting d-lines or jump to other d-lines to connect up with our problem.
MPS 7: Creativity Example Patient Jane complains of neck ache. MD does all traditional checks, tests. No idea. Notices a wart on big toe, removes it for cosmetic reasons. Pain disappears.
MPS 7: Creativity Example Patient Joe. Complains neck ache. MD does all usual tests. No idea. Notices wart on big toe. Asks if can remove it. Pain goes away Now sees 2 similar cases, adds new connecting d-line
MPS 7: Creativity Triggers #14 – 16 Analogies Trigger #14 Nature does it • define Goal • How does Nature achieve this goal? Make idea similar? Trigger #15 Function • define Function • How else might get function? What other thing achieves this function? Trigger #16 Appearance • what looks like this situation/object • How else get this appearance? • What others have same appearance but different function?