1 / 39

ISV Licensing ‘Back to basics’

ISV Licensing ‘Back to basics’. Innovation Days December 10 th 2008 Rebekka Van Acker Partner Account Manager ISVs. Agenda. Microsoft Licensing agreements Product licensing ISV royalty agreement Service provider license agreement (SPLA) FAQ/Q&A. Different types of License agreements….

shelly
Download Presentation

ISV Licensing ‘Back to basics’

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ISV Licensing ‘Back to basics’ Innovation Days December 10th 2008 Rebekka Van Acker Partner Account Manager ISVs

  2. Agenda • Microsoft Licensing agreements • Product licensing • ISV royalty agreement • Service provider license agreement (SPLA) • FAQ/Q&A

  3. Different types of License agreements…

  4. Microsoft licensing types OEM ISV Royalty Agreement Software Assurance Open EnterpriseAgreement Select Full Packaged Product Open Value Service Provider License Agreement

  5. Let’s bring some structure…

  6. Volume Licensing Programs • Open • Open Value • Open Value Subscription • Select (Plus) • Enterprise Agreement (EA) • Enterprise Agreemen Subscription (EAS) • ISV Royalty Agreement • Service Provider License Agreement (SPLA)

  7. “Classical” programs

  8. Processing

  9. Our distributors

  10. Large Account Resellers in Belgium

  11. Software Assurance

  12. Microsoft Licensing Advisor (MLA) http://www.microsoft.com/licensing/mla/

  13. Product licensing

  14. Product licensing

  15. Product Use rights http://www.microsoftvolumelicensing.com/userights/

  16. How to buy…

  17. ISV Royalty Agreement

  18. When to use? Develop a unified solution that… • Integrates a Microsoft licensed product into your application code • Includes a Microsoft licensed product along with your application on the installation media • Pre-installs a Microsoft licensed product on a computer system that is part of the unified solution • A unified solution is : • The software product that you license to your end users that • Includes one or more Microsoft licensed products and • Adds significant and primary functionality to the Microsoft licensed products

  19. Benefits

  20. Sample* of Microsoft Products Available • BizTalk Server • DynamicsCRM • SQL Server • System Center Essentials • Exchange Server • Office SharePointPortal Server • Office Communication Server • PerformancePoint Server • Project Server • Office Professional • Mappoint • Visio • … NOTE! No Windows Server No Windows Vista *List is a sample only and current as of September 2008 - The list of available products is updated quarterly and is available at http://www.explore.ms.

  21. Program Requirements • Develop a value-added solution using Microsoft licensed products, distribute the unified solution in tangible media • Join the Microsoft Partner Program at the Certified level or above OR purchase five prepaid support incidents from Microsoft or from a Gold Certified Support Partner • Commit to a minimum of US$15,000* in royalties during the three-year term of the agreement • Provide technical product support for the licensed products included in the unified solutions to your end users • Incorporate any applicable Microsoft license terms into the End User Agreement for the unified solution • Monthly reporting on software licenses distributed to your end users, even if no activity • Comply with export requirements *or published non-U.S. currency amount if applicable

  22. Licensing models

  23. Embedded Maintenance

  24. Royalty reporting

  25. Enrolling in the ISV Royalty Licensing Program

  26. Example: SQL Server license types price

  27. Example: SQL Server Licensing use rights Other applications in runtime mode: Biztalk Server

  28. Example: SQL Server 2008 Standard pricing

  29. Service provider license agreement

  30. What is SPLA? Reseller End-customer SPLA Resellers Service Providers Microsoft Outsourcer / Datacenter The Services Provider License Agreement (SPLA) enables services providers and ISVs with a hosted offering to license Microsoft products on a monthly basis to provide services and hosted applications to their end customers (3rd party use rights).

  31. Who should use SPLA? SPLA may be right for you if you have one of the following business models: • Web Hoster • Application Service Provider (ASP) • Messaging and/or Collaboration Service Provider • Platform Infrastructure Provider • Streaming Media Provider • Web/Internet Service Provider • ISV providing hosted applications • IT Outsourcer providing software licenses • Business Process Outsourcer (BPO) providing software licenses • Consultant providing software services • Franchisees/Franchises

  32. SPLA specifics

  33. SPLA licensing options

  34. Role of your SPLA reseller (SPLAR) • Detailed and complete Licensing Advise • Fulfilment of licenses and media • Easy access to license reporting • One portal for all your software • licensing channel to Microsoft

  35. How to enroll

  36. Royalty vs SPLA

  37. Royalty vs SPLA

  38. Questions?

More Related