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Ricardo Reisen Managing Director E-Business Itaú

Ricardo Reisen Managing Director E-Business Itaú. Brand Capital Technology Talent Alliances. Key Factors. How to become a fast, smart, light and lean company when you are a big, heavy and traditional bricks and mortars ?. PORTAL. WAP. GLOBALIZATION. MANY-TO-MANY. ONE-T0-ONE.

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Ricardo Reisen Managing Director E-Business Itaú

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  1. Ricardo Reisen Managing Director E-Business Itaú

  2. Brand Capital Technology Talent Alliances Key Factors How to become a fast, smart, light and lean company when you are a big, heavy and traditional bricks and mortars ?

  3. PORTAL WAP GLOBALIZATION MANY-TO-MANY ONE-T0-ONE CONNECTIVITY RELATIONSHIPS INTERACTION CYBERMEDIARIES PEER-TO-PEER B2B B2C

  4. Unibanco Banamex 3,371 6,429 Banespa Banco do Brasil 1,339 4,318 A strong financial performance has lead Itau to an unique position in Latin America. Itaú 3.00 10,369 “Largest Market Capitalization among all Latin American Banks” 2.50 Bradesco 8,638 2.00 Galicia 2,329 Stock Price / BV Banco Rio 1.50 2,105 1.00 0.50 0.00 1,000 1,500 2,000 2,500 3,000 3,500 4,000 Individual Stockholders’ Equity (US$ Million)

  5. 1980´s 98% of transactions completed 1990´s 70% of all transactions were through self-service 2000´s 1.5mm customers use an e-channel every day -cellbank • Itaufone • ATMs • Itaufax • Office Banking • Bankfone • Investfone • SOS Seguros • Telemarketing • Prevfone • SOS Bankline • PC Banking • Internet Banking Itaú Shopline • WAP • PDA • Web TV • Web • Collaboration ? Investments over US$600mm in the last 5 years created a multi-channel nationwide organization

  6. You need to allocate your best human resources and … O C … reshape your e-business strategy … Identify Opportunities Negotiate with Partners Develop Models Portal B 2 B B 2 C JVs Alliances Partnerships Partners Roberto Setubal • Consulting • Long and mid-term strategies • Coordinate actions • Investment Bank • Support negotiations • Asset valuation E-Business Directorate

  7. … to completely change your Internet concepts A short time ago … … and now Just another channel with customers New business opportunities Information Core Business Internet for the customers Internet for the Bank as a whole

  8. Clients Cross and up selling Content + Tools Internet access Traffic taú 12% of AOLA’s shares Marketing Commitment The launching of a co-branded service with an ISP adds value to clients and shareholders

  9. Banks are in the best position to enjoy Latin America B2B and B2C´s opportunities • Significant penetration rate in the corporate market • Inflationary environment resulted in a strong telecommunication network and computer expertise • Banks control the bulk of the country’s payment flow • Strong customer base with a quality off-line database

  10. A strong culture and presence on the Internet will create a winner in the e-business universe, in which Itaú is the “star-up” and not just a “start-up”.

  11. E-FUTURE E-DREAMS E-ALLIANCES E-BUSINESS E-DIVERSITY E-SPEED

  12. Ricardo Reisen Managing Director E-Business Itaú

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