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Tuesday, Oct. 1, 2013 10:45-11:45 Linda Wigington Linda M. Wigington Associates

KEEA/PBI ENERGY EFFICIENCY 2013 Program Track; Behavioral Change. Tuesday, Oct. 1, 2013 10:45-11:45 Linda Wigington Linda M. Wigington Associates lwigington1@outlook.com www.thousandhomechallenge.org. From Tips to Transformation!. Exploring the power of example & collective action.

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Tuesday, Oct. 1, 2013 10:45-11:45 Linda Wigington Linda M. Wigington Associates

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  1. KEEA/PBI October 1, 2013 KEEA/PBI ENERGY EFFICIENCY 2013 Program Track; Behavioral Change Tuesday, Oct. 1, 2013 10:45-11:45 Linda Wigington Linda M. Wigington Associates lwigington1@outlook.com www.thousandhomechallenge.org

  2. From Tipsto Transformation! KEEA/PBI October 1, 2013 Exploring the power of example & collective action

  3. KEEA/PBI October 1, 2013 Conclusions • The impact of the integration of efficiency, lifestyle/behavioral choices, renewables is huge • Deep reductions of energy use (~75% or greater) are attainable in many existing homes/households in PA • High value from redefining what is possible, case studies, & ongoing feedback • Getting there is simultaneously easier than expected & elusive • Many implications from deep reduction efforts to efficiency initiatives, particularly concept of “On the Path” strategies

  4. “Find Your Voice, and Inspire Others to Find Theirs” Stephen Covey – “The 8th Habit” KEEA/PBI October 1, 2013

  5. KEEA/PBI October 1, 2013 My Paradigm Shift ~2005 • Recognition – accumulation of personal CO2 emissions • Birth of first grandson • Rediscovery of Passive House Institute • Concept of Factor-10 reduction • Fundamental disconnect – inadequacy of my personal/professional efforts

  6. KEEA/PBI October 1, 2013 New Paradigm – New Thinking • We see only what we perceive as possible • We often see what we expect to see • Our assumptions limit our vision (blinders or filters) • Need a new mental map

  7. KEEA/PBI October 1, 2013

  8. KEEA/PBI October 1, 2013 What Motivates & Supports Behavior Change & Action? Dollars & Savings? Or Value & Meaning?

  9. KEEA/PBI October 1, 2013 For Action to Occur • Recognize the need or opportunity • Recognize that my actions can make an impact • Have access to accurate, consistent information • Have access to resources (financial, technical expertise, time) • Receive feedback or incentives • Have a way to measure progress against a goal

  10. KEEA/PBI October 1, 2013 Thousand Home Challenge (THC) PURPOSE: To lay the foundation for transforming North American homes by demonstrating the potential for greater than 70% energy reductions in 1,000 existing homes.

  11. KEEA/PBI October 1, 2013 What is the Value? • Demonstrate & Redefine What is Possible • Through case studies and webinarsof deep energy reduction projects • Examples of performance-based design, deployment, verification • Educate & Inspire • Provide resources for educating homeowners, contractors, designers, etc. • Establish aggressivetargetsfor residential energy performance • Encourage getting on the path to deep energy reductions • Build Capacity & Champions • Highlight local, regional, & national expertise • Stimulate collaboration &innovation

  12. KEEA/PBI October 1, 2013 Older homes from New England to California

  13. KEEA/PBI October 1, 2013 Newer homes from Pennsylvania to California

  14. KEEA/PBI October 1, 2013 Deep Energy Reductions Integrateenergy efficiency with on-site renewables, behavioral & lifestyle choices, & community-based solutions

  15. KEEA/PBI October 1, 2013 THC Threshold Vs. Actual (kWh) Annual Net Household Site Energy Use of THC Participants Includes PV production; US single family average energy consumption 31,400 kWh (2001 RECS)

  16. KEEA/PBI October 1, 2013 1st Principle Go beyond energy reductions to make a value proposition Integrated solutions needed! • Increased resilience, adaptability • Decreased peak, water use • Improved house durability & viability • Improved comfort& IAQ

  17. KEEA/PBI October 1, 2013 HANDOUT Home Owner Priorities • Clarifying the Value Proposition • Ranking Priorities • Team Communication

  18. KEEA/PBI October 1, 2013 2nd Principle A performance target can be a powerful & useful determinant of energy use if it is: • Transparent - logical - fair • Easily tracked & verified • Meaningful to the participants • Within participants’ field of influence

  19. KEEA/PBI October 1, 2013 THC Option B Allowance (kWh/yr) by Ft2 & Occupants (1 or 3) (rounded) NOTE: 7,500 kWh = 25 MMBtu, or ~250 therms of natural gas NOTE: 7,500 kWh = 25 MMBtu INPUTS: detached, fossil or wood heat, finished floor area (FFA), not conditioned floor area (CFA)

  20. KEEA/PBI October 1, 2013 3rd Principle Rapid feedback is critical • Anticipate • Set targets • Zoom in as needed • Compare against targets • Track • Adjust

  21. KEEA/PBI October 1, 2013 Thousand Home Challenge Case Studies For Complete Case Studies… www.ThousandHomeChallenge.org Check back frequently – website is being updated

  22. KEEA/PBI October 1, 2013 Thousand Home ChallengeInsights from Early Returns • Maintain & continue efforts to go deeper • Broad sustainability goals • High commitment to learn & share • Some technologies (e.g. ductless heat pumps) enhance impact of lifestyle choices • Huge variety of costs & strategies

  23. ACI 13 Conference May 2, 2013 Added DHP Jan 2011; also took steps to reduce electric baseload

  24. KEEA/PBI October 1, 2013 How Can Your Initiative Create Champions… & Support Behavior Change?

  25. KEEA/PBI October 1, 2013 How Does Your Program View Occupants? • From Liability to Resource? • From Transaction to Key Account? • From Client to Partner? • From Curmudgeon to Champion? Additional opportunities: Case studies, testimonials, recognition, engage as volunteers or hire.

  26. KEEA/PBI October 1, 2013 Which is the Missing Link?For Action to Occur • Recognize the need or opportunity • Recognize that my actions can make an impact • Have access to accurate, consistent information • Have access to resources (financial, technical expertise, time) • Receive feedback or incentives • Have a way to measure progress against a goal

  27. KEEA/PBI October 1, 2013 Resources Garrison Institute: Climate Mind & Behavior Program https://www.garrisoninstitute.org/2013-09-16-15-39-23/cmb-video-presentations/cmb-video-2013 Three Annual Symposiums (Garrison, NY) – by invitation only • Climate, Mind & Behavior Symposium • Climate, Cities & Behavior • Climate, Buildings & Behavior

  28. KEEA/PBI October 1, 2013 Resources The 2013 Behavior, Energy and Climate Change Conference (BECC) http://beccconference.org/ • November 18 - 20, 2013Sacramento, CA • A conference focused on understanding the behavior and decision-making of individuals and organizations and on using that knowledge to accelerate our transition to an energy-efficient and low-carbon future.

  29. KEEA/PBI October 1, 2013 Resources • Precourt Energy Efficiency Center – Stanford University • http://peec.stanford.edu/behavior/ • This interdisciplinary, solutions-oriented website centralizes key behavioral science resources relevant to accelerating the adoption and sustained use of energy-efficient technologies and climate-positive actions by individuals, groups, and organizations

  30. KEEA/PBI October 1, 2013 Occupants Matter! Nearly identical homes re construction and renewables

  31. Find Your Voice, and Inspire Others to Find Theirs Stephen Covey – “The 8th Habit” KEEA/PBI October 1, 2013

  32. Feedback, Case Studies, & Projects Welcome! Linda Wigington 724-852-3085 lwigington1@outlook.com www.1000HomeChallenge.org KEEA/PBI October 1, 2013

  33. Additional Information on the 1000 Home Challenge KEEA/PBI October 1, 2013

  34. KEEA/PBI October 1, 2013 Each household has a customized energy allowance to meet or exceed. Key MetricTransparent & Direct Include Occupants Net Annual Household Site Energy Credits/offsets: Solar & on-site renewables Wood counts (not excluded from energy use)!

  35. KEEA/PBI October 1, 2013 Two Options for QualifyingMeet or Exceed a Customized Household Energy (Site) Allowance OPTION A Relative, 75% reduction From recent, measured, verifiable baseline OPTION B Absolute, not relative Reflects weather, house size, # of occupants, heating source, attached vs. detached GOAL: Fair & challenging to all!

  36. KEEA/PBI October 1, 2013 THC Allowance Calculator Spreadsheet • www.1000HomeChallenge.org • http://thousandhomechallenge.com/sites/thousandhomechallenge.com/files/user-files/thc_threshold_calculator_v_1_3_mod3.xls

  37. Energy Conversions (site energy) • ~30 kWh = 1 therm natural gas • ~40 kWh = 1 gallon of #2 oil • 7,500 kWh = 25 MMBtu • 7,500 kWh = 250 therms • 7,500 kWh = 180 gallons/#2 oil KEEA/PBI October 1, 2013

  38. Energy Use Terms • kWh/yr. does not refer only to electrical energy use • In the Thousand Home Challenge & case studies, household energy use is converted to kWh site energy KEEA/PBI October 1, 2013

  39. KEEA/PBI October 1, 2013 Starting Place – Your annual energy use

  40. KEEA/PBI October 1, 2013 Break out by use or fuel

  41. KEEA/PBI October 1, 2013 Enter THC Threshold

  42. KEEA/PBI October 1, 2013 Many ways to get from here to there!

  43. Behavioral ChoicesExploration, Not Simplification Process focused; household level Examine assumptions & boundaries Explore new paths to meeting needs Social networks, goal setting, information, feedback, aggregation, benchmarking KEEA/PBI October 1, 2013

  44. Thousand Home Challenge CRITERIA • Defines deep reductions • Accelerate innovation • Information exchange – lessons learned • Support climate champions • Focus – complementary, not competition • Potential catalyst - projects, partners, & programs KEEA/PBI October 1, 2013

  45. Essential Principles 1) Go for the 2-fers and 3-fers 2) Get the Signals Straight 3) What is On the Path? 4) It Is Not Just About Energy - Collaborate KEEA/PBI October 1, 2013

  46. Thousand Home Challenge Pilot Project Summary (4-29-2013) KEEA/PBI October 1, 2013

  47. Thousand Home Challenge CRITERIA • Defines deep reductions • Accelerate innovation • Information exchange – lessons learned • Support climate champions • Focus – complementary, not competition • Potential catalyst - projects, partners, & programs KEEA/PBI October 1, 2013

  48. THC Option B Allowance (kWh/yr) by Household Size NOTE: 7,500 kWh = 25 MMBtu, or ~250 therms of natural gas OPTION B INPUTS: Detached, fossil or wood heat, 1,200 ft2 finished floor area (FFA), not conditioned floor area (CFA) US single family average energy consumption 31,400 kWh (201 RECS) KEEA/PBI October 1, 2013

  49. OPTION B THRESHOLD ALLOWANCEkWh/Ft2 (net site energy) Assumptions: fossil/wood heat; single-family detached EUI (KBtu/Ft2 = kWh/Ft2 * 3.412); US res. avg. EUI is 44.8 KBtu/Ft2 KEEA/PBI October 1, 2013

  50. OPTION B THRESHOLD ALLOWANCEkWh/Ft2 (net site energy) So, What?? THC threshold has profound implications as a customized, meaningful deep reduction target that is not biased by house size!! KEEA/PBI October 1, 2013

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