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Company Analysis: Ford motor Company

Company Analysis: Ford motor Company. By: Carson Beaman , Heather Taylor, Justin Lassiter, & Sarah Morgan Hunter. Introduction. Company Background Mission Strategy Products & Services Corporate Culture Organizational Norms Organizational Structure Employee Autonomy & Power

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Company Analysis: Ford motor Company

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  1. Company Analysis: Ford motor Company By: Carson Beaman, Heather Taylor, Justin Lassiter, & Sarah Morgan Hunter

  2. Introduction • Company Background • Mission • Strategy • Products & Services • Corporate Culture • Organizational Norms • Organizational Structure • Employee Autonomy & Power • Previous Environmental Challenges • Current Environmental Challenges

  3. http://www.youtube.com/watch?v=Ah5uCfI6MHk&feature=player_detailpagehttp://www.youtube.com/watch?v=Ah5uCfI6MHk&feature=player_detailpage

  4. Company Background • Ford is the 5th largest producer of cars and trucks in the world and 3rd largest in the US. • Headquartered in Dearborn, Michigan. • The company was founded in 1903 by Henry Ford. • Ford Pioneered the use of assembly lines.

  5. Ford’s Mission • Ford’s mission consists of “One Ford Mission: One Team, One Plan, One Goal”. • Bottom Line: to have an “exciting and viable Ford delivering profitable growth for all”.

  6. Ford’s Strategy • Sustainability is Ford’s most imperative strategy. • Ford incorporates a sustainable approach to the whole life cycle of a vehicle, from the design, raw materials, and manufacturing, to customer use and end-of-life processes. • One-third of Ford’s vehicle lines offer a model with 40 miles per gallon or better.

  7. Products & Services • Ford specializes in: • offering cars, trucks, sport utility vehicles and many other products and services. • car rental and leasing activities; car financing, and other related financing activities. • As of 2012, the company consisted of: • 69 manufacturing plants • 41 distribution centers and warehouses • 56 engineering/R&D centers • 110 sales offices worldwide. • Distributes products worldwide primarily under Ford and Lincoln brands.

  8. Products & Services Continued Ford’s Top Lineup 2013 Mustang 2013 F-150 2013 Hybrid Focus 2013 Escape

  9. Corporate Culture • Ford has a very strong and positive corporate culture. • Communicate and teamwork are encouraged. • Culture is adaptive and managers in the company show care for their clients, stockholders, and employees. • Ford classifies its culture as a “group culture”, which emphasizes affiliation, strong human relations, flexibility, and in house organization.

  10. Corporate Culture Continued • The Employee Involvement Program is key to fostering teamwork and promoting positive professional relation- ships among employees. • The leadership program allows employees to develop their skills, improve in-house management, and implement their ideas.

  11. Organizational Norms • Foster functional and technical excellence • Have a passion for the business and the customers • Have a continuous improvement philosophy and practice • Own working together • Build strong relationships; be a team player; develop yourself and others • Include everyone; respect, listen to, help, and appreciate others • Role model Ford values • Show initiative, courage, and integrity • Have a can do, find a way attitude • Deliver Results • Set high expectations and inspire others • Hold yourself and others responsible for delivering results and satisfying customers

  12. Organizational Structure • Hierarchical organizational structure • Several traditional layers of management • Emphasis placed on following the chain of command • Long-term goals and strategies determined by CEO Alan Mulally and the Board of Directors • Recent changes have slightly decentralized the structure • Employee involvement plan allows all employees to participate in decision making • More employee’s are now required to report directly to CEO Alan Mulally

  13. Employee Autonomy & Empowerment • Diverse workforce • Respectful and inclusive environment • Work-life integration programs

  14. Previous Environmental Challenges • Recession • $25 Billion bailout between GM, Chrysler, and Ford • Alan Mulally • Set aside $24 Billion

  15. Previous Environmental Challenges Continued • Decreased auto production by about 44% in last 5 years ($13.3 trillion to $12.6 trillion) • Relied more on people choosing them over competitors for not taking bailout money.

  16. Management Style • Bill Ford • Fordism: a system of mass production which combined the principles of scientific management and other techniques such as the assembly line.

  17. Management Style Continued • Alan Mulally • Charismatic management style • Compelling vision • Heightened emotional levels • Strong personal attachments

  18. Challenges Mulally takes over • Tightened focus on its key brands • Streamline production costs • Improve balance sheet • Focus on creating more trust from the customers • Recapture the lost market share

  19. Environmental Challenges • Greenhouse gas emissions • Fuel efficiency regulations • Competition

  20. Vehicle Fuel Driver

  21. Vehicle • new transmissions technologies • electrical system improvements • weight reductions • aerodynamic improvements • EcoBoost engine

  22. Fuel • electrification • biofuels

  23. Driver • MyFord Touch • Eco-Route • SmartGauge

  24. Competition • Refocus Image • Aggressive Advertising Campaign

  25. Questions?

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