1 / 21

Package Design

Package Design. Revised June 2010. Packaging. It inspires…. …and protects. It can be practical. and functional. or just make a statement. It attracts customers. to buy your products. using color and copy. or even aroma. It’s about motivating customers

sherill
Download Presentation

Package Design

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Package Design Revised June 2010

  2. Packaging.

  3. It inspires…

  4. …and protects.

  5. It can be practical

  6. and functional

  7. or just make a statement.

  8. It attracts customers

  9. to buy your products

  10. using color and copy

  11. or even aroma.

  12. It’s about motivating customers to inch their hands in your direction, choosing your product

  13. over the competition.

  14. When it comes to that split-second decision, the packaging design will always make the difference between sale and no sale.

  15. …and now from:

  16. Which packaging catches your eye most?

  17. What audiences do each of these packages appeal to?

  18. Which color combination – brown and red, or teal and pink – is most aesthetically pleasing?

  19. Would you rather brush your teeth with “clean mint paste” or “dental cream with gardol?”

  20. Which package best implies the message and purpose of Crayola crayons?

  21. How does JELL-O use color to its advantage in packaging?

More Related