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Customer Relationship- Brand Loyalty-Promotion & Display

Customer Relationship- Brand Loyalty-Promotion & Display. What more. This platform has all the wheels for your brand. Limited Sponsorship-. The Family Fun Car Rally was first flagged off in the year 2001 based on the concept of the time, distance and speed that continued till 2003.

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Customer Relationship- Brand Loyalty-Promotion & Display

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  1. Customer Relationship- Brand Loyalty-Promotion & Display What more... This platform has all the wheels for your brand Limited Sponsorship-

  2. The Family Fun Car Rally was first flagged off in the year 2001 based on the concept of the • time, distance and speed that continued till 2003. • -To make this dynamic rally more family oriented, the elements of luck, direction sense, • general knowledge and special tasks were introduced as key factors to decide the rally winners. • -The quantum of the rally became bigger and mightier when FFCR expanded its wings in 2006 to the • cities of Jaipur, Chandigarh, Ludhiana ,Lucknow and Kolkata . • -The strength of the rally can be gauged as automotive giants like Toyota, Chevrolet, Maruti Suziki , Hyundai , • Ford and Indian Oil have opted for the Title Sponsorship over the last 9 years. • -The rally has amassed tremendous response over the years with strong advertising and PR activities • on all prominent electronic and print media. • - Since the inception the rally has been a platform for companies to develop customer relationship , • foster brand loyalty, enhance promotion and display among their existing and potential • customers...and FFCR has attained these milestones with incredible results year after year!

  3. Family Fun Car Rally Growth Rashi Entertainment has nurtured this exclusive property year by year since 2001 and has reached the milestone of a decade giving a pleasure of association to both sponsors and participants.

  4. X Proposed Dates & Venues for 2010 S. No. Place Date Flag Off Venue / Culmination Venue 1 Ludhiana 22th Aug. 10 To be Decided 2 Chandigarh 29th Aug. 10 To be Decided 3 Delhi 05th Sept. 10 To be Decided 4 Jaipur 12th Sept. 10 To be Decided * Finalization of venue shall be done by mid of July. * The Venues will be prime properties in the respective cities as per our previous record.

  5. X Event Concept Common for all cities - (Ludhiana, Chandigarh, Delhi & Jaipur) Rally Concept a. The 10th Family Fun Car Rally is a remarkable & delightful rally organized for adventurous & fun loving families. b. This concept allows a maximum of four people in a vehicle including two adults, driver and a navigator. An impromptu brief on rally basics is given to them before commencement of the rally. c. The rally kicks off with flagging off the participants at an interval of 30 to 60 second on public roads & covers approx. 70 kms on the pre-determined route. d. Marshal Booths are located all over the route for the participants to pick up their lucky scores and general knowledge questionnaires which are to be filled and submitted/ sealed at the next booth. e. The winners of the rally will be decided based on the cumulative score of all the Marshal Booths derived from their lucky scores, general knowledge questions answered and special tasks card . Prize Categories At Flag Off * Best Decorated Car * Best Dressed Family At Culmination * General Categories 1’st 2’nd & 3’rd * Lowest Scorer The winners walk away with mega prizes like LCDs , Refrigerators , Washing Machines , Microwaves , and many more exciting prizes.

  6. Event Concept Common for all cities - (Ludhiana, Chandigarh, Delhi & Jaipur) Marshal Booths a. All marshal booths are located en route. b.Total no. of marshal booth can vary between 5 to 8 nos. c.The participants check in at all the marshal booths and pick up the envelope containing lucky score and questionnaire sheet . a. Scoring Pattern - Score envelopes picked from all the Marshal Booths will be retained by the participants .These envelopes will be submitted at the final scoring counters at the culmination venue. -Participants pick a sealed envelope at each Marshal Booth which will contain scores from 0-9. b. Questionnaire Envelope -Participants will pick a questionnaire envelope containing questions based on general knowledge from Marshal Booth no. 1 till the second last marshal booth. -After getting the questionnaire from the first Marshal Booth ,the participant will fill it during the rally and get it sealed at the next -Marshal Booth enroute to obtain the next questionnaire. The process continues until the second last Marshal Booth. -Each right answer will gain the participants with +2 score and -1 deducted for every wrong attempt. No attempt will have a nil score.

  7. Event Concept Common for all cities - (Ludhiana, Chandigarh, Delhi & Jaipur) c. Special Task Card -Participants will get a Special Task Card at the flag off venue. - This card contains approx. 5 to10 various tasks which need to be completed en route. -These tasks are basically assigned to make the rally more interesting and challenging. -Each task completed will be awarded 10 bonus points. No task completed will have nil scores. d. Total Scoring -Total score will be cumulative score of the lucky score , right answers from the questionnaire and special task completed and the winners will be decided as per the highest scores achieved.

  8. X The Advertising & Publicity Plan S.No. City Name of Publication Minimum adv. Space 1. 300CC 2. 300CC 4. HT/TOI/NBT 240CC 5. Jaipur HT/Rajasthan Partika/ Dainik Bhaskar 300CC Punjab Kesari/HT/Dainik Jagran/ Ludhiana Dainik Bhaskar Punjab Kesari/HT/Dainik Jagran/ Chandigarh Dainik Bhaskar Delhi The detailed publication plan will be intimated by end of August .

  9. X The Advertising & Publicity Plan Press Coverage - Our previous rallies were covered extensively by all the leading newspapers of India like TOI, HT, Dainik Bhaskar, ANI, Nav Bharat Times, Indian Express and all the major television channels like Star-TV, Zee TV, Sahara TV, Aaj Tak, IBN 7,NDTV etc.. - A reputed PR agency will be engaged for hype in both print and electronic media. Tentative Digital Advertising Plan S.No City Particular Quantity 1 Ludhiana Sms/ Teasers 1,00,000 each 2 Chandigarh Sms/ Teasers 1,00,000 each 3 Delhi Sms/ Teasers 1,00,000 each 4 Jaipur Sms/ Teasers 1,00,000 each

  10. X (The Flag Off - Plan) The Flag Off Ceremony is the indeed the grandest moment of FFCR. The picturesque site of fabulously decorated cars of participants lined up to impress the chief guests is a time not to be missed! The fascinating attires of the participants add oodles of fun and frolic to this family event . Amidst the presence of print & electronic media, our chief guests & sponsor’s representative flag off each participating car at an interval of 30 to 60 seconds. Not to forget, the sponsor partners ensure their brand visibility for one and all. Itinerary -All pre confirmed participants register at the venue by 3:00 P.M. -A mandatory Briefing Ceremony on Family Fun Car Rally to final participants from 3:30 P.M. - 4:00 P.M -Participating cars with their allotted car no. stickers are lined up. -Various enthralling contests will take place after the cars are lined up. -Best Decorated Car -Best Dressed Family -The Chief Guest who will be an eminent political personality or a famous socialite, will flag off the rally after judging the contestants along with the sponsor’s representative. -Complete media from both print and electronic will be present to cover FFCR 2010. -The 10th Family Fun Car Rally 2010 will be flagged off on the prescribed date at 4:30 P.M. -Various attractive product displays of our partners at the venue will be an exquisite feature. -Arrangement of light snacks for all the participants during the briefing ceremony. -A vibrant DJ will keep the participants in high spirits with pulsating beats!

  11. X (The Culmination - Plan) After the rigorous rally ,searching marshals and picking lucky scores, confusion of filling questionnaires and completing the deviating tasks , the participants finally reach the venue awaiting the final results. Now its time for them to unwind and relax! While the rally organising team works on the technical's of calculation of scores , the participants can relax with vivacious entertainment and sumptuous dinner. Finally the FFCR finale arrives with the grand prize distribution ceremony. The winners will walk away with mega prizes from the sponsor representatives. Itinerary -The 10th Family fun Car Rally 2010 will culminate on the prescribed date at about 7:30 P.M. -Our technical team conducts the detailed scoring for the participants. -A vibrant Master of Ceremony will keep the contestants involved in various interesting and entertaining games till the time the results are ready. -Media from both print and electronic will be present to cover FFCR 2010. -Various product displays of our partners at the venue. -Entertainment will keep the mood and tempo of the participants awaiting the rally results. -Entertainment will be followed by dinner for the participants. -Various category prizes will be distributed to commemorate the 10th Family Fun Car Rally. -The prizes to the winners will be given away by sponsor’s representative. -If required a product launch can be specially planned amidst prominent dealers and distributors.

  12. FAMILY CAR RALLY FLAG OFF CULMINATION CHIEF GUEST 9th Car Rally Life(A Leisure Hotel) Life(A Leisure Hotel) 1. Sh. Harish Rai Dhanda Minister – Rural Development (Punjab) Sh. Raj Khurana State Minister-Finance(Punjab) 9th Car Rally Hotel Shivalik Baithak Kalagram Sh.Jagannath Paharia Hon’ble Governor (Haryana) 9th Car Rally Tivoli Gardens Hotel Ashok Smt.Krishna Tirath & Resorts Minister of Women & Child Development 9th Car Rally Hotel Ashoka,Jaipur Hotel Ashoka,Jaipur Sh. Deependra Singh 6th Sep. 09(Ludhiana) 13th Aug. 08(Chandigarh) 20th Sept. 08(Delhi) 25th Sept. 08(Jaipur) X Details of Previous Family Fun Car Rallies Sh.Yogananad Shastri Speaker( Delhi Vidhan Sabha) Hon’ble Speaker Rajasthan Vidhan Sabha Next

  13. FAMILY CAR RALLY FLAG OFF CULMINATION CHIEF GUEST 8th Car Rally Jaipur Palace Hotel Kanchan Kesri Mrs. Sumitra Singh, & Resorts Speaker Vidhan Sabha (Rajasthan) 8th Car Rally Hotel Shivalik Baithak Kalagram Dr. Raghu Veer Kaidan View Speaker Vidhan Sabha (Haryana) 8th Car Rally Club Nirvana Club Nirvana Mr. Heera Singh Gawadiya, Minister of Cultural Affair & Transport of Punjab 8th Car Rally Tivoli Garden Hotel Ashoka Mr. Harcharan Singh Josh Resorts Cabinet Minister, N. C. for Minorities Govt. of India 8th Car Rally Nalban Resort Nalban Resort Senior Executive J.K. Tyre Team 17thAug. 08(Jaipur) 31st Aug. 08(Chandigarh) 7th Sept. 08(Ludhiana) 14th Sept. 08(Delhi) 21st Sept. 08(Kolkata) X Details of Previous Family Fun Car Rallies Next

  14. FAMILY CAR RALLY FLAG OFF CULMINATION CHIEF GUEST 7th Car Rally Jaipur Palace Hotel Kanchan Kesri Shri Vasudev Devnani & Resorts (State Education Minister) 7th Car Rally Kalagram Hotel Shivalik View Shri A.R. Kidwai Governor - Haryana 7th Car Rally Tivoli Garden Hotel Ashoka & Resorts Shri Ajay Makan Minister of State of Urban Development (Govt. of India) 7th Car Rally Hotel Gulmohor Club Nirvana Shri Charanjit Singh Atwal Dy. Speaker - Lok Sabha 7th Car Rally Nalban Resort Nalban Resort Shri Subhash Chakraborty West Bengal Minister (Sports & Youth Affairs) 2nd Sept. 07(Jaipur) 09th Sept. 07(Chandigarh) 16th Sept. 07(Delhi) 18th Nov. 07(Ludhiana) 16th Dec. 07(Kolkata) X Details of Previous Family Fun Car Rallies Next

  15. X Details of Previous Family Fun Car Rallies FAMILY CAR RALLY FLAG OFF CULMINATION CHIEF GUEST 6th Car Rally Hotel Country Inn Hotel Kanchan Kesri Shri Narpat Singh Rajvi & Resorts Industrial Minister – Rajasthan 6th Car Rally Kalagram Hotel Shivalik View Shri A.R. Kidwai Governor - Haryana 6th Car Rally Tivoli Garden & Resorts Hotel Ashoka Late Shri Saheb Singh Verma Ex Chief Minister, Delhi 03rd Sept. 06(Jaipur) 10th Sept. 06(Chandigarh) 17th Sept. 06(Delhi) Next

  16. X Details of Previous Family Fun Car Rallies FAMILY CAR RALLY FLAG OFF CULMINATION CHIEF GUEST 5th Car Rally Tivoli Garden Resorts Hotel Ashoka Shri K.P.S. Gill President of IHF (Ex Police Commissioner of Punjab) 11th Sept. 05 Shri Ashok Pradhan (M.P.) Shri Oscar Fernandes Minister of Statistic & Programme Implementation 4th Car Rally Tivoli Garden Resorts Hotel Ashoka 05th Sept. 04 Late Sh. Saheb Singh Verma Ex. Chief Minister, Delhi 3rd Car Rally Hotel Ashoka Tivoli Garden Resorts Shri Vikram Verma Minister of Youth Affairs & Sports 07th Sept. 03 2nd Car Rally Hotel Ashoka Hotel Hill View Smt. Shiela Dixit Surajkund Hon. Chief Minister of Delhi 20th Oct. 02 Shri Amar Singh General Sec. Samajwadi Party 1st Car Rally Hotel Park Royal Hotel Hill View Late Sh. Saheb Singh Verma Suraj kund Hon. Ex. Chief Minister, Delhi 09th Sept. 01 Home

  17. X Glimpses of 1st Family Fun Car Rally 9th Sept., 2001 Delhi BACK

  18. X Glimpses of 2nd Family Fun Car Rally 20th Oct., 2002 Delhi BACK

  19. X Glimpses of 3rd Family Fun Car Rally 7th Sept., 2003 Delhi BACK

  20. X Glimpses of 4th Family Fun Car Rally 5th Oct., 2004 Delhi BACK

  21. X Glimpses of 5th Family Fun Car Rally Jaipur Delhi Chandigarh 11th September 2005 4th September 2005 28th August 2005 BACK

  22. X Glimpses of 6th Family Fun Car Rally Delhi Chandigarh Jaipur 3rd Sept. 2006 10th Sept. 2006 17th Sept. 2006 BACK

  23. X Glimpses of 7th Family Fun Car Rally Jaipur Chandigarh Delhi Ludhiana Kolkata 2nd Sept. 07 9th Sept. 07 16th Sept. 07 18th Nov. 07 16th Dec. 07 BACK

  24. X Glimpses of 8th Family Fun Car Rally Jaipur Kolkata Chandigarh Delhi Ludhiana 21st Sept. 08 17th Aug. 08 31st Aug. 08 7th Aug. 08 14th Sept. 08 BACK

  25. Glimpses of 9th Family Fun Car Rally Jaipur Chandigarh Delhi Ludhiana BACK

  26. X Print Media NEXT

  27. X Electronic Media Coverage HOME

  28. Log on to:- www.rashientertainment.com/ffcr.htm For Association on 10th Family Fun Car Rally Contact us on : Rudraksha Ghosh (General Manager-Marketing) Rajat Barjataya (Manager-Operations) email us on : carrally@rashientertainment.com An Exclusive presentation by: 9310288888

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