Ladies and Gentlemen

1. Ladies and Gentlemen A Quick Guide to Audience Analysis

2. Why Audience Analysis • We speak different to strangers • We speak different to people we respect • We speak different to children

3. Demographics to Consider • Education • Religion • Organizational Membership • Physical Characteristics • Gender • Age • Ethnicity • Ethnicity Status • Occupation

4. Methods of Audience Analysis • Observations • Informants • Interviews • Questionnaires

5. Show Me, Teach Me, Tell Me A Guide to Using Visual Aids

6. Visual Aids: An Audience • 10% of what they read • 20% of what they hear • 30% of what they see • 50% of what the see and hear • 80% of they say • 90% of what the say and do

7. Types of Visual Aids • Posters • Flip Charts • Power Point • Film/Video • Slides • Pad Camera • Handouts • Yourself • Photographs • Graphs • Charts & Tables • Drawings • Maps • White Board • Objects

8. Font Sizes for Visual Aids • 36 point • 24 point • 18 point • 44 point • 36 point • 28 point • Overheads • Power Point

9. For Best Results on PowerPoint • No less than 28 point] • No more than 5-8 lines • No more than 8 words per line • KISS Method • Be consistent • Color • Font • Size

10. Remember CRC • Conceal • Reveal • Conceal