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HH Rtg/Sh Feb’05 Eyewitness News @ 6pm 6:00pm-6:30pm 10/19

Feb 2005 Sweeps. Eyewitness News @ 6pm grows HH Rating and Share Year-to-Year!. HH Rtg/Sh Feb’05 Eyewitness News @ 6pm 6:00pm-6:30pm 10/19 Feb’04 Eyewitness News @ 6pm 6:00pm-6:30pm 9/18 +11% HH Rating +6% HH Share.

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HH Rtg/Sh Feb’05 Eyewitness News @ 6pm 6:00pm-6:30pm 10/19

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  1. Feb 2005 Sweeps Eyewitness News @ 6pm grows HH Rating and Share Year-to-Year! HH Rtg/Sh Feb’05 Eyewitness News @ 6pm 6:00pm-6:30pm 10/19 Feb’04 Eyewitness News @ 6pm 6:00pm-6:30pm 9/18 +11% HH Rating +6% HH Share G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt Source: Nielsen ViP Feb’05

  2. Feb 2005 Sweeps Eyewitness News @ 6pm delivers 113,000 Adults 18+ Here’s a look at the audience… • KSL delivers 113,000 A18+ (Competitor KUTV+ only delivers 56,000) • 53% of KSL’s 6pm audience is Female • 27% have $45K-$75K HH Income • 13% have $75K-$100K HH Income G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt Source: Nielsen ViP Feb’05

  3. Feb 2005 Sweeps Eyewitness News @ 6pm grows A18-34 by 20% and Key Female demos Year-to-Year! A18-34W18-34W18-49W25-54 KSL 6pm F’05 12,000 7,000 17,000 22,000 KSL 6pm F’04 10,000 5,000 16,000 21,000 +20% +40% +6% +5% KUTV 6pm F’05 5,000 3,000 9,000 13,000 KUTV 6pm F’04 7,000 4,000 11,000 12,000 -29% -25% -18% +8% G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt Source: Nielsen ViP Feb’05

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