THE SELF SEEKING SEVENTIES

1. THE ME DECADE THE SELF SEEKING SEVENTIES

2. POLYESTER LEISURE SUITS a fashion of the 1970s, consisting of a shirtlike jacket and matching pants. Frequently the fabric used was double knit polyester, though not all fashions using this fabric are automatically leisure wear. In fact, the fashion has some precedent in styles of the 70s and earlier, but only became popular when -- with the creation and popularization of synthetic materials -- unprecedented cheapness met with a culture that had come to hate formality. The leisure suit gained popularity with its promise to bring a stylish suit that could be used in formal business, but was comfortable and trendy enough for every day wear. FASHIONS

3. POLYESTER LEISURE SUIT

4. So the '30s had passed and toward the end of the 1960s, something re-emerged: those thick chunky platform shoes. This time round, however, the shoes took on a new dash of flavor. By 1975, platforms were so common and fashionable that, to be "hip," at least 2 inch soles and 5 inch heels were required. It was during these years that experimentation with fashion, not only drugs and sex, broke all kinds of rules of the pretentious 50s. Men, as well as women, adorned platforms. Pop art emulated the platform shoe, and by 1971, it was considered the most exciting year in shoe design, not only for the population but for Pop artists. The colors and designs were raved as "psychedelic," for their swirls and colors. It was during the 1970s that the platform shoe experienced it's most playful and colorful look. Platform Shoes

5. The 70s look Platform Shoes

6. Designed primarily for women Dresses Beach clothes Sun clothes Terry Cloth Clothing

7. Swedish clogs became popular in the seventies and eighties for both sexes. They were usually worn without socks. Clogs

8. were an unconventional style of shoe invented in the 1970s in Scandinavia: unlike other shoes, the soles were thick and the heels were thin (Negative Heel Technology), so wearing them one walked heel-downward. The advertisements said that it was like walking on the beach, where one's footprints are this way. Earth Shoes

9. Earth shoes

10. Cowl Neck Sweaters

11. Cloth turtle neck fronts worn under shitrs or sweaters. Dickie

12. refers to a type of women's clothing with a single strap around the back of the neck instead of straps over each shoulder. This can refer to either a dress or a separate top, called a halter top. The latter is a type of sleeveless shirt similar to a tank top. Halter Top

13. Commonly known as "short shorts," primarily worn by women. These are short, tight shorts, usually made of cotton, nylon, or some other common material. They are meant to emphasize the buttocks and the legs. Hot pants are sometimes worn with dark tights and knee-length boots to create an edgy, sexy look. Hot pants were very popular in the early 1970s, but declined in popularity during the late 1970s. The fashion revived in the 1990s. Hot Pants

14. Hot Pants

15. is a shoulder less, sleeveless "tube" that wraps the torso (not reaching higher than the armpits). It is kept in place by elasticity. Such a top is generally very tight over the breasts in order to prevent the garment from falling. A similar version is the halter top, which is a tube top that uses a single strap that passes round the back of the neck and has both ends attached to the front of the tube. Tube Top

16. Mens polyester shirt Nik-Nik Shirt

17. Izod Shirt

18. Corduroy look • Designer jeans • 1. Gloria Vanderbilt • 2. Calvin Kline • 3. Britannica Not: Lee, Levi Fads and Trends

19. Popular on College Campuses in the mid 1970s. Streaking

20. The graphic was popularized in the early 1970s by a pair of brothers, Murray and Bernard Spain, who seized upon it in a campaign to sell novelty items. The two produced buttons as well as coffee mugs, t-shirts, bumper stickers and many other items emblazoned with the symbol and the phrase "Have a happy day" (devised by Murray Spain). Smiley Face

21. Smiley

22. CB Radio

23. Waterbeds

24. Mood Rings

25. popular fad on college and university campuses, a toga party is a particular kind of costume party in which everyone wears a toga, or a semblance thereof, normally made from a bed sheet, and sandals. Toga parties were depicted in the 1978 film Animal House, which propelled the ritual into a widespread and enduring practice. Ivan Reitman was one of the producers of Animal House, who attended McMaster University and stayed in Whidden Hall. which is reputed to be the origin to the toga party. Toga Parties

26. Toga, Toga, Toga

27. Pet Rocks were a 1970s fad conceived in Los Gatos, California by an advertising executive Gary Dahl. The first Pet Rocks were ordinary gray pebbles bought at a builder's supply store and marketed as if they were live pets. The fad lasted only about six months, ending with the Christmas season in December 1975; but in its short run, the Pet Rock made Dahl a millionaire. In 1975, Dahl established "Rock Bottom Productions", a company that sold the rocks for US$3.95 each. The pebbles, imported from Rosarito Beach in Baja California, Mexico, were swaddled in excelsior and nestled in a small cardboard box, similar to a pet carrier. A "Pet Rock Training Manual," with instructions on how to properly raise and care for one's newfound pet (notably lacking instructions for feeding), was included. The instruction manual contained several commands that could be taught to the new pet. While "sit" and "stay" were fairly easy to accomplish, "roll over" usually required extra effort on the part of the trainer. "Come" was found to be impossible to teach reliably. Pet Rocks

28. Pet Rock

29. Established 1974 Dungeons and Dragons

30. 1976 The Apple Computer

31. Pong

32. Pac Man

33. 1970’s-200? Hackeysack

34. Welcome Back Kotter The title character, Gabe Kotter (Gabriel Kaplan), plays a wise-cracking teacher who returns to the same high school from which he graduated - James Buchanan High in Brooklyn, New York - to teach an often unruly group of remedial students known as the "Sweathogs." Television (Comedy)

35. Welcome Back Kotter

36. an acclaimed American situation comedy that was originally broadcast on the CBS television network from January 12, 1971 to September 16, 1979. In September 1979, the show was retooled under the title, Archie Bunker's Place. This version of the sitcom lasted another four years, finally ending its run in 1983. Also airs on CBS Daytime for all the repeats of the show from December 1, 1975 to September 14, 1979. Produced by Norman Lear and based on the British television series Til Death Us Do Part, the show broke ground in its depiction of issues previously deemed unsuitable for U.S. network television comedy, such as racism, homosexuality, women's liberation, rape, breast cancer and impotence. The show was wildly popular, and ranked #1 in the yearly Nielsen ratings from 1971 to 1976. Only one other program, The Cosby Show, has tied All in the Family in terms of years at the top of the ratings. In 2002, it ranked #4 on TV Guide's list of the 50 greatest TV shows of all time. TV Guide also named the show's protagonist, Archie Bunker, TV's greatest character of all time. All In The Family

37. All in the Family

38. The show presented an idealized version of American life in late 1950s and early 1960s America. Happy Days

40. Nostalgia Laverne and Shirley

42. Sanford and Son

44. Spin-off-All in the Family The Jeffersons

45. Working at a taxi cab company Taxi

47. The Mary Tyler Moore Show

49. Three’s Company

50. Blended perfect family. The Brady Bunch