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Case Study

Case Study. Ellen Ronan. Fact File. Name: Empire Genre: Film Price: £3.99/$9.99 Website: empireonline.com Address: Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JG Original Editor: Barry McIlheney Original Publisher: Emap Consumer Media. Content. Regulars Reviews

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Case Study

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  1. Case Study Ellen Ronan

  2. Fact File • Name: Empire • Genre: Film • Price: £3.99/$9.99 • Website: empireonline.com • Address: Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JG • Original Editor: Barry McIlheney • Original Publisher: Emap Consumer Media

  3. Content • Regulars • Reviews • Q&A (pint of milk) • Masterpieces • Top Ten • At Home • Spine Quote • New DVD & Blu-ray • Movie Mastermind • Classic Scene

  4. Content • On the website it includes My Movie Life interviews

  5. Audience • In Maslow’s hierarchy of needs: • Demographic: • Mostly E because students would be interested in film • But perhaps C1 and B because it is expensive and an expensive hobby • Psychographic • People who are interested in films or are collectors of film merchandise etc.

  6. Production • Name: Bauer Media Group • HQ: Hamburg, Germany • Founded: 1875 • Owned: Privately by the Bauer Family • Circulation: 38 million magazines a week • Website: www.bauermedia.com

  7. Countries

  8. Marketing • Advertisements of films • New cinema releases • New Blue Ray releases • New DVD releases • Film colleges and opportunities • Merchandise companies

  9. Consumption • Circulation: 160,067  • Readership: 873,000

  10. Distribution/Circulation • Hard copies • Shops • Subscriptions • IPad • Same content • Exclusive video footage of interviews and articles • iPhone app • movie reviews • Website • Reviews • Quizzes • News • Articles • Forums • YouTube Channel • Interviews

  11. Circulation • Most are sold through hard, single copies. • Around a third sold through single copy subscriptions. • Very few sold through multiple copy subscriptions.

  12. Own Experience • Very interesting • Inside information of films • Find out the best new movies to see • Detailed reviews of latest movies • Bit expensive • Very Professional

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