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HOTELSTARS H armonized European classification system

HOTELSTARS H armonized European classification system. 8th SESSION OF THE HUNGARIAN - CROATIAN WORKING GROUP ON TOURISM 18 June 2013 Lukács Attila Hungarian Hotel & Restaurant Association. HOTELSTARS UNION Strategic partnership – for hotel classification

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HOTELSTARS H armonized European classification system

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  1. HOTELSTARSHarmonized European classificationsystem 8th SESSION OF THE HUNGARIAN-CROATIAN WORKING GROUP ON TOURISM 18 June 2013 Lukács Attila Hungarian Hotel & Restaurant Association

  2. HOTELSTARS UNION Strategicpartnership – for hotel classification Founding (December 2009.) Foundermembers – Hotel Associations of 7 countries Austria, CzechRepublic, Germany, Hungary, Netherlands, Sweden, Switzerland, CooperationwithHOTREC – EU membercountriesumbrellaorganization (Hotels Restaurants & Cafes)

  3. HOTREC • 26 country • 43 memberassociation - HOTREC countries - HOTELSTARS UNION + HOTREC countries

  4. HOTELSTARS UNION 150 millionpotentialclients more, than18.000 classifiedhotels

  5. EXPANSION OF HOTELSTARS UNION • France, Spain, Italy – observer status, harmonization of criteria • Further interest inthe HOTELSTARS system: • Middle-Eastcountries • Turkey • South-America

  6. Classificationprocess: 4 yearcontract + HSU-NationalLabelsign

  7. Characteristics • Objective Y/N • Transparent– fortheguests & hotels • On-line • Harmonized- within EU • Dynamic– (2010-2014) will be renewedfrom 2015 THE WINNER IS THE GUEST!

  8. HOTELSTARS CRITERIA • 5 category : 1*- 5* (superior) • 270 criteria ( mandatoryM, optional)  860 points • Succesfulclassification: differentpoints by category & minimum number of criteria • Product and service elements audit • Wellness classification – specificin Hungary • Focusonquality management: propercomplainthandling,Mysteryguesting, EHQ

  9. ADVANTAGE & RESULTS OF HOTELSTARS • Harmonizedcriteria • Basedonguestexperiences approachthroughtheguest’s eye • Forthehotels – competitivenessimprovement • Fortheguests – qualityimprovement

  10. HOTELSTARS UNION – HUNGARY Firstclassifications- November2010. Current status: Hungary – 870 hotels Registered: 479 Classified: 333

  11. Commonoperation of theclassificationsystem: Ministryfor National EconomyHungarian Hotel & Restaurant Association Content: • HOTELSTARS – National Label • Unified metal signHotelstars Union (Hotelstars Union, MNE - HHRA logo) • Qualitylevelincrease of hotels • Consumerprotection/orientation

  12. Fulfillcriteria + Qualitylevelincrease = Guaranteedsuccess

  13. E-mail: attila.lukacs@hah.hu Web: www.hah.huwww.hotelstars.hu Thankyouforyourattention! E-mail: attila.lukacs@hah.hu Web: www.hah.huwww.hotelstars.hu

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