Affiliate Marketing Council Assembly meeting 26 th April 2012

1. Affiliate Marketing Council Assembly meeting26th April 2012 iabuk.net/contact

2. Agenda • Introduction • ePrivacy and the work of the Legislation Committee • Best Practice update • 2012 programme review and preview • IAB update IAB: www.iabuk.net

3. ePrivacy Directive 5-point plan IAB: www.iabuk.net

4. Consumer Transparency Framework iabuk.net/contact

5. Consumer Transparency Framework press iabuk.net/contact

6. Commitment to expand on the Consumer Transparency Framework Advice to Advertisers & merchants IAB 5-step guide online Consumer-facing website IAB: www.iabuk.net

7. Advice to advertisers and merchants5-step guide • Focus on long tail • Know what’s going on! – audit • Be clear and transparent – revisit privacy policy • Deliver prominence • Context is king! – achieve informed consent through context • Join the EU AdChoices programme – use of 3rd party / BT http://www.iabuk.net/resources/white-papers/the-revised-eprivacy-directive-what-is-it-what-should-you-be-doing-to-comply IAB: www.iabuk.net

8. Consumer-facing website • Helping consumers understand our business • Go-to point for the industry – link in privacy policies establishes consistency • Simple, top-level messages ‘this is how the business works’ • Nectar sponsorship: valuable consumer brand recognition • Start point for longer term ambition to build increasing trust in our industry • Hope to work with multiple trade bodies, eg Consumers Association. CBI, ASA etcetc IAB: www.iabuk.net

9. Emerging guidance • ICO – May 2012 based on emerging best practice • Expect new guidance • Other sources: • ICC (International Chamber of Commerce) IAB: www.iabuk.net

10. EU Data Protection Proposals: position • Lobbying road-map in production • First stop – letter to Manuel Barroso, President of the European Commission • Online advertising ecosystem is the Internet’s engine • UK / European ICT company CEOs to join forces signing the letter • An economic force • Supporting the environment for the next Google or FaceBook • IAB’s Affiliate Marketing and Lead Generation Councils selected for participation IAB: www.iabuk.net

11. Best Practice: voucher code of conduct • Networks alerted to vouchercodes.com activity on brand search • Code of conduct does not cover brand search breaches of T&Cs • Email sent reminding affiliate of their commitment to uphold the spirit of the code of conduct • Is it time for a discussion on additional voucher code guidelines? • Audit is also overdue, networks to commit to audit in May 2012 IAB: www.iabuk.net

12. Best Practice: Product feed guides launched • AMC site: 500 page views since launch • Additional coverage from blogs and IAB IAB: www.iabuk.net

13. IAB AMC 2012 programme: highlights and developments • A4U collaboration • Affiliate Marketing Guide • Affiliate survey • Conference • Awards • … more • Performance Marketing Industry study • Case studies • Consumer information • PR Framework • Website • Training IAB: www.iabuk.net

14. AMC Council 2012 activity framework - updated ePrivacy Guidance / advice / status updates… Consumer Transparency Framework Consumer site EU Data Protection Proposals … Affiliate payments FAQs / WIKI Product feed guides Voucher Code of Conduct AMC AdSpend update A4U Performance Marketing Conf PwC Performance Marketing Industry Study IAB training opp? Website / blog integration with new IAB website Case study development… PR framework Whitepapers new & updated iabuk.net/contact

15. Performance Marketing Industry study: The idea • A new report from the IAB of greater scale and impact than anything we have ever done before • To prove the ‘actual’ size of the UK online performance sector (affiliate, lead gen, email, search) • A detailed audit of the industry conducted by the IAB with a reputable 3rd party • Producing the definitive stat for the performance sector to use as standard Performance is£xx billion to the UK economy and growing iabuk.net/contact

16. Performance Marketing Industry study: The benefits • IAB throwing significant muscle behind our performance members • Delivers the most positive story the AMC can generate for Government, businesses, press and consumers • Directly addresses PR and marketing • Provides our performance members with a report to judge actual success in comparison to market • Sets our performance councils up to potentially repeat the report on an annual basis (also shared with other IAB’s) iabuk.net/contact

17. Performance Marketing Industry study: The progress • Working group formed from AMC & OLG: 2 meetings, parameters established • IAB research establishing RFP to go to PwC etc • Ideal: summer working, October launch • Dependencies • Complexity and therefore timing • Funding iabuk.net/contact

18. Overview of member benefits • Access to our research and chance to contribute yours • Access to events - 90% free, 50% discount on paid • Regulatory affairs support • Discount on all Training courses • Access to councils • 24/7 access to members-only resources online • PR through membership, blogs, councils, events etc • Networking opportunities at events, via members directory

19. Around the IAB • Events • Mobile Engage, 17th May • Search Conference, 15th June • Training • Lead generation workshop, 11th June • Search Marketing certificate, 14th June http://www.iabuk.net/events http://www.iabuk.net/training IAB: www.iabuk.net

20. Questions? IAB: www.iabuk.net