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Cosmetics Case Study

InterestMatrix In Action. Cosmetics Case Study. The Customer. Small Cosmetics Store Has Web Site Selling Cosmetics Needs To Expand Revenue Wants To Advertise On-Line Needs 1,000 Clicks Per Day Has Limited Ad Budget. The Standard PPC Problem. Google Is In It For Google’s Benefit

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Cosmetics Case Study

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  1. InterestMatrix In Action Cosmetics Case Study

  2. The Customer • Small Cosmetics Store • Has Web Site Selling Cosmetics • Needs To Expand Revenue • Wants To Advertise On-Line • Needs 1,000 Clicks Per Day • Has Limited Ad Budget

  3. The Standard PPC Problem • Google Is In It For Google’s Benefit • Competition Drives Up The Price Of Popular Words

  4. The Magic • The Word ‘Cosmetics’ Has A Constellation Of Related Interests • The InterestMatrix Reveals Related Interests • Related Interests Help Uncover ‘Cheaper’ Words To Drive Traffic • Using Information Uncovered By The InterestMatrix – In Our Case ‘Cosmetics’ – We Gain A 63% Increase In Clicks For The Same Budget

  5. InterestMatrix PPC Solution • IMX identified interests related to ‘cosmetics’

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