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Using Blogs, Micro-blogs and Social Networks Effectively Within Your Library: Introduction

Learn how to effectively utilize blogs, micro-blogs, and social networks within your library. Workshop covers key concepts, barriers, best practices, and measuring impact for successful deployment. Facilitators: Brian Kelly, Marieke Guy.

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Using Blogs, Micro-blogs and Social Networks Effectively Within Your Library: Introduction

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  1. http://www.ukoln.ac.uk/cultural-heritage/events/ili-2009-workshop/http://www.ukoln.ac.uk/cultural-heritage/events/ili-2009-workshop/ Using Blogs, Micro-blogs and Social Networks Effectively Within Your Library:Introduction Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, Twitter, etc. is permitted providing distractions to others is minimised. Brian Kelly / Marieke Guy UKOLN University of Bath Bath, UK Resources bookmarked using ‘ili2009-workshop' tag UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

  2. Contents Introduction Introduction • About the Workshop Facilitators • About the Workshop • About You [exercise] • Overview of Key Blogging Concepts Case Studies Reasons For Having a Library Blog Beyond Blogs: Micro-blogs and Social Networks What are the Barriers? [exercise] Addressing the Barriers Sharing Best Practices What Next?

  3. About The Workshop Facilitators Introduction Brian Kelly: • UK Web Focus: a national advisory post • Long-standing Web evangelist (since Jan 1993) • Based at UKOLN, University of Bath • Author of the UK Web Focus blog & contributor to several other blogs Marieke Guy: • Research Officer in UKOLN’s Community and Outreach Team • Remote worker and author of Rambling of a Remote Worker blog & contributor to several other blogs

  4. About The Workshop Introduction By the end of the workshop you should: • Be aware of key blogging concepts and tool • Have learnt about ways in which blogs can be used within a library environment • Have learnt about the potential role of micro-blogs and social networks • Have identified potential barriers to the deployment of blogs within an institution • Have discussed strategies for overcoming barriers • Have learnt about tools and techniques for measuring a blog’s impact and success. • Have heard about and discussed best practices for developing a sustainable blogging service • Have had the opportunity to make plans for launching or enhancing your blog service

  5. About You Introduction Please: • Introduce yourself (your name, who you work for and what you do) • Describe your interests and experiences in blogging • Say what you hope to gain from the workshop

  6. Key Blog Concepts (1 of 4) Blogging What Is A Blog? A blog (a portmanteau of web log) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. Blogs provide commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Wikipedia definition See also handout Note that blog software can be used for other purposes (including building conventional Web sites). We will focus on conventional understanding of a blog.

  7. Key Blog Concepts (2 of 4) Blogging Providing a Blog Blogs can be provided by: • Installing software locally (open source or licensed) • Using an externally hosted service (Blogger.com and Wordpress.com are popular) • Using existing systems (e.g. a VLE, a CMS, etc.) which has blog functionality provided • Using social networking services (e.g. Facebook, MySpace) which providing blogging or similar functionality

  8. Key Blog Concepts (3 of 4) Blogging Reading Blogs Blog readers can: • Visit a blog site (conventional approach) • Use an RSS reader, which can be web-based (e.g. Bloglines, Google Reader, etc.) or a desktop RSS reader (e.g. FeedDemon) • Via a blog aggregator – view posts from lots of blogs • Use a mobile device (e.g.mobile phone, PDA, etc.) • Have blog posts delivered using email

  9. Key Blog Concepts (4 of 4) Blogging Finding Blogs I find blog posts (including links to my posts) using: • Technorati • Google blogger web comments • Blog directories • … Technorati is to the blogosphere what Google is to Web space

  10. Questions Any questions or comments: • About the workshop? • About what a blog is and how blogs ‘work’?

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