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Cisco Learning Credits. Leverage Training to Drive Customer Value. Cisco Learning Credits (CLCs) What Are They?. CLCs are pre-paid training dollars that are converted to units called "credits"
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Cisco Learning Credits Leverage Training to Drive Customer Value
Cisco Learning Credits (CLCs)What Are They? • CLCs are pre-paid training dollars that are converted to units called "credits" • Each Learning Credit carries a face value of $100 USD and is used towards training with authorized, participating Cisco Learning Partners • CLCs foster learning by making it a default part of every network solution • CLCs are ordered like a Cisco product or service • CLCs are valid for one year from date of activation • Credits are registered, redeemed and monitored in an online database called the Learning Credits Management Tool (LCMT)
Cisco Learning Credits (CLCs)What Can They Be Redeemed For? • Authorized Training • From Cisco Authorized Learning Partners or Cisco Advanced Services Education • Packaged, Certification or Custom Training • Cisco Live Virtual subscriptions • Registration at Networkers/Cisco Live Events (USA only) • Certification Labs as part of authorized training
How Do CLCs Benefit our Customers? • CLCs empower customers to better optimize their Cisco network investment and benefit from a well-trained IT staff. • Specifically, CLCs: • Eliminate the need to allocate funds for training on an ad hoc basis • Reduce the time, effort, and expense of generating multiple purchase orders for training • Simplify the administrative process between the customer and the Authorized Cisco Learning Partners • Offering a training mechanism, which is an integral and indispensable piece of the networking solution • Encourage discussion about training needs at the point of technology acquisition instead of as an afterthought
CLCs Benefit Cisco Channel Partners • CLCs enable Partners to Close Deals! • Provide CLCs in lieu of greater discounts • Drive Incremental Revenue • Increase Deal Size • CLCs help open new opportunities: • Support Advanced Technology Growth • Provides Competitive Advantage • Address RFP Requirements for training • Build customer loyalty • Drive more effective use of Partner SE’s time: less post sales support & training • Partners can use to develop their own staff and meet internal training requirements • Distributors and DVARs receive 10% Resell Margin
Why Should Cisco Sales Teams Care? • CLCs enable Account Teams to Close Deals! • Provide CLCs in lieu of greater discounts • Incremental Revenue—include training with product sales • Increase Deal Size • CLCs help open new opportunities: • Support Advanced Technology Sales • Provides Competitive Advantage • Meet RFP Requirements for training • Build customer satisfaction and loyalty • Drive more effective use SE’s time: less post sales support & training delivery • CLCs Sales are eligible for Sales Compensation
Highlight Value of Authorized Learning • CLCs Maintain Learning Integrity. Only Authorized Cisco Learning Partners can offer: • Latest content authorized by Cisco and created by Cisco product teams • Certified Cisco Instructors • Strict quality guarantee managed by a Cisco online evaluation system • Virtual practice labs using the latest Cisco equipment Simulations created by Cisco to help prepare for Cisco exams • Comprehensive learning needs and skills-gap analysis • Customized courses that use Cisco intellectual property
How to Include CLCs in a Sale? • Sell as line item on your order, just like you would sell a router or switch • Leasing: Add to your Lease with Cisco Capital • Use money available from a Cisco Trade-In Migration Program (CTMP) to purchase CLCs • Discounts—Use Learning Credits as an alternative to cash discounts • Revenue Transfers (requires an approved DSA)
How Much & What Training to Sell? • Use the Cisco Training Map to Build a Learning Plan for your customer • Work with an Authorized Cisco Learning Partner to customize a training plan with specific courses • For rough estimates, use generic technology based approach, depending on customer training requirements …
Where Do I Go for More Information? • To learn more about the benefits of Cisco Learning Credits and how they can drive growth, accelerate the adoption of Advanced Technologies and close current business, use the following sites: • Public: http://www.cisco.com/go/learningcredits • Success Stories: http://wwwin-dev-new.cisco.com/wwchannels/pde/sales_success_stories.shtml • List of Authorized Cisco Learning Partners: http://www.cisco.com/go/learningpartners • Learning Credits are NOT valid in all countries. For a list of available countries, select the Countries of Operation document at: http://wwwin.cisco.com/go/ciscolearningcredits • How do you estimate how many credits you need? Go to the Training Map for an estimate of each course http://www.cisco.com/go/trainingmap
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