THE MOST INTERNATIONAL SHOW OF THE AGRICULTURAL WORLD (agroequipments & livestock) PARIS - FRANCE

1. THE MOST INTERNATIONAL SHOW OF THE AGRICULTURAL WORLD (agroequipments & livestock)PARIS - FRANCE

2. Key figures A large offer 50% 1,550 brands Of international exhibitors 1,302 exhibitors including 50% from abroad • 40 countries representedincluding: Italy, Germany, USA, Belgium, CzechRepublic, Holland, Spain • 5 new countries: Belarus, Bosnia-Herzegovina, Hong-Kong, Japan, Romania 301 2/3 new exhibitors of the exhibitors showcase new products SIMA 2011 figures

3. Exhibition’ssectors of activity AGROEQUIPMENTS BREEDING IRRIGATION • Cereals, Oleaginous and proteaginous plants • Beet, potatoes • Vegetables SERVICES RENEWABLE ENERGY

4. SIMA 2013 – PARIS NORD VILLEPINTE EXHIBITION CENTRE Renewable energy Rural and forestry Irrigation Beet, potatoes, vegetables Traction Handling, trailers, transport / silage and haymaking equipment Traction, spraying equipment, growing and harvesting Milking and breeding (beef and dairy) equipment, genetics Working soil equipment, services, seeds and fertilizers

5. 209,800 professional entries • 1 out of 4 visitors come fromabroad(123 countries vs 104 in 2009) • Increase of the visitorsnumberfromSouth Africa, Asia, USA, South America, Regions of Oceania • Major visitors’ countries: Belgium, United Kingdom, Germany, Italy, Holland, Switzerland, Spain, Russia, Luxembourg, Romania, Finland…

6. Visitors’ activities Focus on visitors BUYERS - USERS 67% Farmers, breeders, contractors SALES PRESCRIBERS 33% Distributors But also… • 92%satisfiedvisitors • 89% visitors are planning to attend again • Nearly300international delegations • 22official visits of international representatives • More than400journalistsfrom 43 countries

7. SIMAGENA  • The international meeting for cattlegenetics • 400beef and dairyeuropeancattles • 41% of visitors have an activity in breeding • The breeder visitors have a livestock3 times biggerthan the national average • 50% of the offerdedicated to breeders • OS Prim Holstein, Partner of the breeding events => =>Avenir Award • Open Shows by races • Beef and dairyauctions • Genomics centre – 2013 novelty • A dedicated entrance "Breeders Visitors" in Hall 2 (shuttles SIMA - SIMAGENA - Paris International Agricultural Show) • Special new Products/Innovations area for breeding

8. 100% innovation : the AwardsCeremony • Ajury made up of international experts • Results will be announced at the press conference in Paris on November 20th 2012 as well as on the SIMA website • A dedicated area for the awarded innovations (hall 4)

9. Added values of the show A global, competitive and sustainable agriculture PRODUCE MORE AND BETTER • Contribution of the agroequipmentstechnology • The technological progress is in favor of the sustainability, the eco-conception and the eco-use Taking into account all agricultures TOGETHER WE GROW THE WORLD! • Conventional, sustainable, organic… • Big, small and medium surfaces • On every continent

10. A diversifiedshowcase NEW ! • The international meetings of the SIMA • Technicalconferences • Workshops (hall 3) • Good practices area (hall 5a) • The official SIMA TV in partnershipwith Terre Net (hall 6)

11. Focus on exhibitors Get a better understanding of the third-world potential... • Round-table: Algeria, China, Kazakhstan: Mondayand Tuesday morning • Climmar meetings: to find new distributors

12. International BusinessClub (hall 5a) • A personalizedwelcome • A meeting and working area • A rest area • A presentation of the exhibition • Guided tours • A free catalogue

13. Welcoming++ of visitors: «a comfortablevisit» • The welcomepack:services at your disposal • Available on the website: www.simaonline.comObtainyourpersonal badge / Consult the interactive map and getyourown « way of visit »/ Prebook online yourexhibitors catalogue and getit on the show/ Prebook online your lunch to simplify the organization of the day / Organizeyourjourney, accomodation, Paris’ activities via a travelagency • Availableduring the showShuttlesfrom stations and aeroports of Paris / Shuttles for the Versailles Exhibition Centre / Visitors’ guide withthematics routes • A permanentcustomerrelationshipBilingual Hot line FR / UK // Bilingual hot mail FR / UK • Mobile application: 2013 novelty

14. The welcome attitude • Road network / shod • Increase of the number of shuttles in the exhibition centre • Arrival of the groups buses on the Esplanade (next to the RER station) • Shuttles service from the RoissyCDG airport and the metro station “Gare du Nord ” • Services of the exhibition centre • Gallery of welcome reorganized • Catering areas renovated • Development of the concierge service (exhibitors and visitors): rental services, entertainments bookings, traffic information, steam-pressing, flowers, etc.) • A strengthenedbroadbandconnection • More effective and clearer signage

15. Paris international capital of Agriculture and Breeding • The Paris Agricultural Show celebrates its fiftieth anniversary • Services between the two shows • Shuttles in permanent rotation between the two exhibition centres (Arrival hall 2 at the SIMA) • Internet sections on the 2 websites with exchanges of links • «The cattle breeders’ guide» created in close collaboration with the SIMA 23 February-3 March 2013

16. SIMA 2013From 24th to 28th February 2013 in Paris - France