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Canadian Tire Corporation . Technology Through the Eyes of the Customer Eugene Roman Chief Technology Officer . We’ll try to answer these questions. What if the 70 year old world of i nformation technology is being disrupted by mass consumerization of technology? (already underway)
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Canadian Tire Corporation Technology Through the Eyes of the Customer Eugene Roman Chief Technology Officer
We’ll try to answer these questions What if the 70 year old world of information technology is being disrupted by mass consumerization of technology? (already underway) What will matter in this interactive world? Is infotechbecoming obsolete (answer is - YES)
What is really going on in this Digital Content World? InteractiveContent is being authored by millions of people and flows from a billion+ devices… Every thing that can become interactive content, is rapidly becoming so…
The consumerization of IT changes just about everything imaginable…
Interactive Technology is a complex and evolving digital space IT Can traditional Info Tech experts/tools effectively deal with thisdigital space? Interactive Consumer Media Telco Consumer Electronics
“Customer Innovation” in a Highly Interactive World Connected customer innovation is: - Tricky - Wicked Fresh - Predictable - Enigmatic - Cloudy Online Shopping Gizmo
Highly The World of ConnectedConsumers, Employees, Suppliers Building Relationships with our Customers through their Entire Lifecycle CTC Digital Hubs and Advanced Computing Services Platform to Support all CTC Businesses Teams of Highly Skilled Cyberneticists and Innovators Driving New Ideas Extensive Use of Accelerators/Catalysts/Enabler Technologies …all industries are becoming increasingly interactive
The Big Shift Just Ahead …. ANY DEVICE, ANYWHERE, ANYTIME,AUTONOMIC, ACCESSIBLE, AFFORDABLE,AGILE… @ Canadian Tire, the future is AUTO-MOBILE… Hi – I’m a phygit
CTO Mandate to innovate… Canadian Tire isn’t interested in best practices the future is… “next digital practices”
Cyberians @ Work @ Canadian Tire The Future of IT is All About the Connected Customer
An experiential, experimental, enteractivewall… shoemouse Entertaining/interactive = enteractive
Enteractively ??????? Wikipedia does not have an article with this exact name. Please search for Enteractive in Wikipedia to check for alternative titles or spellings.Log in or create an account to start the Enteractive article, alternatively use the Article Wizard, or add a request for it. Reactive - Active – Proactive – Superactive – Hyperactive .….. >>>>> Enteractive is all of the above <<<<< ..….
Innovation or Innovaction ???? Low Success Rate …aka seeking the chains of causation
CT Innovation @ Work Delivering valuable customer solutions using world class advanced design and delivery methods – enteractively advanced Futuristics Open Ideation SMART Solutions Ideas, id-ahs, more ideas, breakthrough ideas
A SMART JAM LAB @ CT – Area 51 Enteractive Work JAM ROOM MEETS APP LAB
The brave new enteractiveworld… New Emergent Cyber Capabilities BOPS ASOS WEM WCM DAM XUX WWW ESL SAPP GAPP Most of the new enteractive world is yet to be discovered
Store Labs – Enteractive Sandboxes 480 screens @ work Enteractivetesting is done onsite with both employees and customers to gain rapid feedback on cyber effects/usability
(enteractively) Thank You