Essential SEO Tips For Law Firms To Improve Conversion

1. Essential SEO Tips For Law Firms To Improve Conversion

2. Target All Google Search Result Types For most attorneys, SEO is all about appearing prominently in relevant search results but rarely do they plan to target all kinds of “search results”. Conduct a search related to your practice area and location on Google and check the results. Take a look at the results shown in the image given below for the search query “divorce lawyers in Florida”. The first result is a paid advert followed by the local 3-pack. The organic search results are displayed only after the questions section. Moreover, in organic results, the topmost positions are usually dominated by aggregator sites. In order to appear in a prominent position, you must be prepared to target all search result types. Your SEO strategy must involve bidding for PPC ads for relevant keywords. You must also create profiles on lawyer aggregator platforms like Avvo.

3. Online Marketing For Law Firms

4. Conduct Keyword Mapping To Identify The Best Terms Keywords are central to every SEO strategy but most lawyers are unaware of how to choose the best terms to drive positive results. Law firm owners must conduct keyword mapping to optimize their interface according to the intent of the terms. You can categorize the phrases according to three kinds of searcher’s intent. The first is attention where a person is searching for information related to his/her legal issue. For example, how to appeal for obtaining child custody in Florida. Ranking high on the term in this query will draw a lot of visitors but chances of conversion may not be high. The second category is called discovery. Consider a query, “Orlando divorce attorney fee”.

5. Select An Ideal Domain Type For Your Law Firm Website An accurate URL is necessary for effectively optimizing a page for search engines. Links that have been crafted thoughtfully will be easy to understand for humans as well as search engines. The structure of the URL of your website depends on the nature of your law firm. In case, you are a single service law firm which specializes in only one practice area, then it will be pertinent to use an exact match domain. For example, www.orlandodivorcelawyer.com will be an ideal address for an Orlando-based firm which only provides divorce law services. Agencies which offer services in multiple practice areas must use a branded domain like www.examplelawyer.com. You can use the name of your agency as the root domain and add services pages for each separate practice area.

6. Craft Content Which Audience And Search Engines Will Like Crafting valuable content can help drive more clients to your firm. Every lawyer knows this and almost all legal websites have a blog section attached to them. All interfaces try to position themselves as experts and thought leaders in their domain. It is essential for you to create your own distinctive identity. This can be done by categorizing your chosen keywords based on searcher’s intent. Look for terms that are being used for uncovering information related to your practice field. Use the same mapping tactic that was suggested earlier in the article. These phrases must be included in the material being published in the blog section. Merely inserting the terms in the content is not enough and you must strive to provide information which the audience cannot get anywhere else.

7. Contact Us Irvine, CA Zip Code:92618 Phone No:855.835.5329 Email Id: info@conroycreativecounsel.com URL:https://conroycreativecounsel.com