Law Firm Online Marketing Guide for 2020

1. Law Firm Online Marketing Guide for 2020

2. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 Introduction Now in these days, Online marketing is the need of all types of business including legal firms. We’ve put together 5 proven law firm online marketing ideas for you and your legal firm to implement. It’s challenging enough to be a full-time lawyer, keeping up with your current cases, let alone trying to figure out how to consistently acquire new cases. Marketing a law firm while trying to practice law can get overwhelming. These 5 law firm online marketing ideas will help you grow your law practice and will improve your legal marketing.

3. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 Define Your Law Firm’s Marketing Goals ● Many law firms do not focus on online marketing, because they’re used to “traditional marketing” or print, radio, and billboard advertising used to be able to do. Spending a large sum of money for some amount of “impressions” or value-added placement is common in this realm. ● With Online marketing, you can segment your budget into many categories that will reach different audiences with different messages – thereby increasing the effectiveness of your overall marketing strategy.

4. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 Evaluate Your Law Firm Website’s Performance ● One of the first steps is to evaluate your website’s performance to see if everything is working how it should. Webpage load speed is a high-value indicator for website performance, so making sure that your website is serving static pages or using a CDN may help reduce the load times for your visitors. ● If your firm has a developer, you can simply forward this report for immediate improvements and move on.

5. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 List Your Law Firm on Legal Directories ● Many lawyers fail to even indicate which practice areas they specialize in, or which locations they are able to cover for their clients. This is vital information for your website visitors. It’s also important to keep your Law Firm’s details up to date and complete across the directories that your potential clients will likely discover your business. ● Also, recommend that your practicing attorneys connect their digital profiles to your law firm’s digital marketing platforms.

6. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 Run Measurable Search Engine Ad Campaigns ● Anyone with a Gmail account can set up a Google search advertising campaign for a law practice, but it takes years of training and experience to actually run campaigns that perform well. There are some attorneys who attempt to run search campaigns, but often they stop because they don’t see the results they want. ● If you want to run a search campaign, make sure and include negative keywords and make sure you have all the tracking to measure which keywords are driving new client leads. Measure everything.

7. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 Write FAQ’s For Potential Clients ● FAQ’s (Frequently Asked Questions) pages are a great way to preempt qualified responses from your legal team about the type of services you provide and the manner you wish to convey to your potential customers. ● As voice search becomes more relevant to search engine ranking, questions such as “How can I get my immigration visa renewed?” through a voice search on a mobile device may bring a potential client to your website because you’ve already supplied a direct answer to this question on your FAQs page.

8. Contact Us We are always happy to make valuable new contacts. info@conroycreativecounsel.com https://conroycreativecounsel.com Irvine, CA, USA Zip Code: 92618 855.835.5329