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Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent as well as efficient, as digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of going to physical shops. Digital marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. In fact, this extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. <br>For more details visit: www.shoutmakersdream.com
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Digital Marketing PRESENTED BY: SAURAV DEO Shout Makers Dream www.shoutmakersdream.com admin@shoutmakersdream.com
AGENDA • Overview • Digital Marketing • Traditional vs. Digital Marketing • Benefits of digital marketing • Digital Marketing statistics • Search Engine Optimization(SEO) • Paid Marketing • Social Media Marketing(SMO) • Email Marketing • Data Analytics • Online Reputation Management
digital marketing What is Digital Marketing? • The promotion of products or brands via one or more forms of electronic media.
Search Engine Optimization(seo) • Search Engine Optimization(SEO) is a process of making websites as per Google search engine guidelines to achieve top ranking and traffics. • This is long term process and we achieve this by following and implementing various tatics in site.
Paid Marketing • We use paid marketing in order to promote our business on various channels and websites. • Display Ads. • Mobile Ads. • Video Ads. on YouTube • Shopping Ads. • Remarketing Strategies
Social Media Marketing • Here, we can generate visitors and enhance the Brand awareness. • We can target both Paid and free marketing strategies in social.
Email Marketing • Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. • We can generate the business and leads using existing and new clients via email. • In 2014, for every $1 spent on email marketing, the average return was $44.25.
Data Analytics • Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. • We work with Google Analytics for analyzing the website traffic.
Online Reputation Management • Online reputation management (ORM) is about improving or restoring your name or your brand's good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers' trust in you.
THANK YOU SHOUT MAKERS DREAM www.shoutmakersdream.com admin@shoutmakersdream.com
