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In the last decade, substantial growth of the economy and society has rapidly changed the Indian beverage industry. The ongoing trends have contributed to the rising segment of consumers who want their refreshments on-the-go, which lead the way to the acceptance for compact, go-to and quick solutions for carbonated soft drinks in India.
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In the last decade, substantial growth of the economy and society has rapidly changed the Indian beverage industry. The ongoing trends have contributed to the rising segment of consumers who want their refreshments on-the-go, which lead the way to the acceptance for compact, go-to and quick solutions for carbonated soft drinks in India. Due to this sudden expansion of carbonated drinks in India, beverage manufacturers from all segments are trying to seize the opportunity to establish their premium convenience products. But today’s modern Indian consumer is well educated, and they are conscious of the benefits of various products in the market. They know what they want and what kind of product would suit their lifestyle better. In recent years, consumers are becoming more health-conscious and what they put in their bodies. Consumers are now spending more on products that keep them refreshed and add value to their routine. Nowadays, it’s all about innovation, versatility, value while breaking away from traditional types of carbonated drinks in India.
Here are some trends that are going to play a significant role for carbonated drinks in India: Health now plays a significant role in consumer expectations of their drinks. Due to technology and the internet, modern urban consumers now have a more purposeful approach to healthy eating and a conscious assessment of what you are eating. Consumers want natural, functional and convenient drinks that offer more than refreshment, high sugar and ‘empty calories’. At a time when consumers are leaning more towards authenticity, naturality, convenience and health; brands have the opportunity to introduce a wider range of products that are more natural, healthier, lighter – and also taste better than ever before.
There is no flavour on Earth that has more historical or cultural significance than tea. It’s the most consumed drink in the world after water. According to a report, the tea market is expected to grow annually by 23% percent. However, the Indian tea culture is going through a new shift of speciality teas such as iced tea. These novelty products are replacing the carbonated drinks with a more familiar taste that can be served on-the-go. What is working in favour of the iced tea are the health benefits. Iced tea is lighter than carbonated soft drinks in India, is higher on the cool quotient and provides a range of flavour options, with preference over other carbonated beverages. Hence, these indulgent flavoured teas have the potential to fill a gap for those consumers who are looking to move away from regular carbonated drinks in India.
Packaging Is important for any beverage to become a hit among the consumers. Currently, India is going through rapid urbanization, with 51% urban population. Which is creating more demand for soft drinks and hence affecting the soft drinks packaging market. However, their preferences for packaging differ considerably from region to region. Thus adopting region and application-specific strategies is expected to result in better product acceptance. Soft drink manufacturers are also trying sustainable packaging due to the increased interest from consumer groups, government, and customers. This, combined with the growing size of GenX population and the new functional food labeling system, has created an opportunity for premium functional soft drinks products, particularly those with health claims targeting new markets.
