Importance of Analytics, Web Analytics and Google Analytics

1. The Importance of Analytics, Web Analytics and Google Analytics

2. Google Analytics is used by virtually everyone, but few know how to use it to improve SEO. We shouldn’t be surprised by this. Despite Google Analytics’s power, it can sometimes seem impossible to draw useful and insightful insights -especially for beginners. Analytics vs Analysis Despite their similarities, analytics and analysis differ primarily in what they emphasize. Both of these terms refer to the process of examining information, but analysis refers to a more general concept, while analytics refers to a more detailed process of analyzing data. Analysis is more like an interpretation of information, you gather it and with logical understanding while building a plan of action through it. Analytical analysis is the process of a computer accepting, storing, calculating, and presenting information for examination. Generally speaking, analytics is seen as something and analysis as an action.

3. Why You Should be Using Google Analytics Digital analytics software such as Google Analytics is among the most popular. You can analyze your website’s visitors in more detail with Google’s free web analytics tool. Business success strategies can be shaped with the help of this report. In the internet age, almost every business has an online presence. In order to ensure that your website is fulfilling its purpose, it becomes very important for you to learn about its inner structure. It is important to know which pages your visitors visit on your website, how long they stay, and what they do while they are on the site. No matter what kind of website you operate, whether an e-commerce website or an informative blog, you will always want to study and understand how visitors behave. The following reasons should convince you to use Google Analytics in order to get a better understanding of your website and its visitors.

4. 1. The service is free 2. Collecting Data Automatically 3. Reports can be Customized 4. Platforms and Tools can Easily be Integrated 5. Measuring Internal Search Engine Performance 6. Understanding why your Website is not Converting 7. To determine where, when and how old your audience is, as well as what devices they use and their interests. 8. Understanding which Social Media Platforms to Target 9. Write the Right Content to Understand your Audience 10.To determine if you are achieving your goals

5. Analytics: What it Does By definition, analytics is the discovery, interpretation, and communication of significant patterns in data. By using analytics, we can uncover valuable insights and data we wouldn’t have otherwise noticed. Web analytics - What is it? Qualitative research and testing findings can be greatly supported by web analytics. Consider the following best practices: Make decisions based on data. collecting the necessary data to evaluate whether your goals have been met (or not met). Are there any high-value articles on the website that do not receive traffic (based on feedback from users)? Analyze top sources of traffic on the page to find out why. Test different solutions and see which placement generates the most engagement for that page using the experimentation & testing tools. Find out how you can improve your KPIs after ●

6. Provide more than just traffic reports. Visitors, page views, top sources, and top pages are only the tip of the iceberg when reporting them. The number of visitors can be misleading; the more time spent on a site does not necessarily translate into more business success. It is largely a tactical exercise to report these numbers. After all, how do 7 million visits contribute to the success of your program? Data insights should always be provided. When you report metrics to stakeholders without any insight into your business goals or user goals, you miss the point. By using the website data to show what areas of your site are succeeding and what areas could be improved, your data will become relevant and meaningful. Reporting should not be snapshot-centric. The web is evolving at a faster rate than ever before, and only focusing on visits or just a specific time period doesn’t capture the greater depth and complexity of what’s happening now. Stakeholders should be communicated with clearly. Consistently provide information to your stakeholders, know the audience, and disclose the system’s weaknesses. ● ● ● ●

7. What is Data Analytics? Data analytics can be simply described as a way to analyze raw data so that conclusions can be drawn. With data analytics, you can see patterns in raw data in order to extract useful ideas. The core research of data experts nowadays involves data analytics. Many organizations are making informed decisionsbased on data analytics. There are numerous kinds of data analytics included under the term data analytics. In order to get a better understanding of how things work, any type of data can be put through a data analytics strategy. Data analytics is used by gaming corporations, for example, to set price schedules for players to keep most of them engaged in the game. The use of data analytics by other types of companies varies based on their needs. So, please visit to know more about Importance of Analytics, Web Analytics and Google Analytics. What are different types of analytics 1. Descriptive Analytics 2. Diagnostic Analytics 3. Predictive Analytics 4. Prescriptive analytics

8. What are the differences between KPIs and analytics? The key performance indicators in an organization allow you to know if the organization’s goals have been met, while other analyticscan explain what is driving those results. An onboarding pre-assessment trend might be simply another analytics result, while the percentage of employees compliant with your security awareness course is a key performance indicator. They are only distinguishedby the meaning and importance attached to the latter. There’s usually a good reason for this importance placed on a certain metric. Stakeholders can rely on logic and their experience to determine the results that are most relevant to their ongoing decisions. With a KPI based on sales results, for example, a company’s future plans, personnel decisions, or training programs are almost certainly geared towards meeting the changing needs of this indicator.

9. In what ways are people misusing the term "analytics" instead of "KPIs"? According to Einstein, not everything that can be counted counts. There’s more to the quote, but that first part stands well on its own. There’s a good chance none of the 50 different KPIs in your team will be perceived as key indicators. Your analytics results may all differ in importance or meaning, leaving you with a lot of data. Yet KPIs are meant to summarize and sum up this data. What are the benefits of using analytics and KPIs together? The results of other analytics are usually backed up by KPIs. To explain the unexpected values or changes in a KPI, it is necessary to providesecondary figures or details. It may be necessary to look at other metrics to understand a spike in sales, for example sales by product, sales by division, or call volume. In the absence of additional metrics, a KPI quickly loses meaning, as the value bounces around and is misinterpreted.

10. How are learning KPIs different from business KPIs? The Learning KPI is a special type of KPI. In this sense, they are conceptually grounded in the same way as key performance indicators, namely, they are endowed with significant and meaningful meanings. These KPIs are individual indicators that are specific to the learning domain. These will differ from organization to organization.