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1. India India Launches Launches Brand & Logo ‘ ‘Kasturi Cotton’ Kasturi Cotton’ Brand & Logo for for Indigenous Indigenous Cotton to b Cotton to be Called e Called On the 2nd World Cotton Day, the Union Minister of Textiles Smriti Z Irani launched the first brand name and logo for the Indian cotton which will be known as ‘Kasturi Cotton’ hence forth in the global market. Cotton is one of the major commercial crops for farmers in India, providing livelihood to over sixty lakh famers in the country. The launch of Indian cotton in the international textile market with a brand name and logo will help to ease the standardization of Indian cotton in the global market. India’s Kasturi Cotton will be characterized by its whiteness, purity, brightness and Indianness. India is the largest producer of cotton in the world, and second largest exporter after the USA. India accounts for almost half of the total cotton production in the world. Despite being the largest producer and second largest exporter, India failed to build a brand in the international market due to lack of clear-cut branding strategy for its cotton to sell in the market. The lack of branding strategy has prevented Indian cotton sellers to get premium rates in the global market. This initiative by the Ministry of Textiles to give a brand name and logo for indigenous cotton to be sold in the market is seen as strategic decision to improve textile exports from India and get better prices. It will help to sustain India’s position in the global textile market by gaining competitive advantage of the current global market conditions. A certification system based on international standards and verified through an internationally acceptable institutional system is necessary to ensure sustainability, credibility, traceability and integrity of the organic products like cotton. So, the Ministry of Textiles has prescribed a system of certification for Kasturi Cotton which will be introduced in a phased manner across the entire textile value chain in the country. The Cotton Corporation of India is expecting the production of Kasturi Cotton in the country to be 8-10 lakh bales for the 2020-21 cotton marketing season. If achieved, it will help to strengthen India’s efforts to brand its cotton in the global market. The decision to give a brand name and logo to the Indian cotton in order to promote it in the global market is being hailed by the key decision-makers in the Indian textile industry. This will help textile manufacturers and exporters to fetch better prices for their cotton products in the international market. So, this is a good time for first-generation entrepreneurs planning to enter into textile manufacturing. But, starting a textile manufacturing business is no easy thing without the proper advice from textile consultants. Therefore, is advisable to consult expert textile industry consultants before starting the textile manufacturing business. Are you planning to setup textile manufacturing industry? Are you looking for expert textile consultants who can help you in setting-up the textile industry? If yes, then kindly register with SolutionBuggy and get help from trusted and verified textile consultants. SolutionBuggy provides you access to a wide range of textile industry consultants such as textile technology consultants, textile fabric consultants, apparel consultants, textile design consultants, etc. Key Words: Textile consultants, textile industry consultants, textile fabric consultants, apparel consultants, textile design consultants, textile technology consultants.