HYDROGENATED POLYISOBUTENE MARKET ANALYSIS

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2. HYDROGENATED POLYISOBUTENE MARKET ANALYSIS Hydrogenated Polyisobutene Market, by Function (Emollient, Viscosity Increasing Agent, Plasticizer and Others (Extruders, etc.)), by End-use Industry (Cosmetics & Personal Care (Skin Care (Inc. Lipstick), Hair Care, Eye Care, Nail Care and Others (Sun Care, Baby Care, etc.)), Adhesives, Rubber and Others (Textiles Lubricants, etc.)), and by Region (North America, Latin America, Asia Pacific, Europe, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 – 2027

3. Hydrogenated Polyisobutene Market- 2017-2027 • Definition of Market/Industry: • The expansion of the cosmetics industry is expected to drive growth of the hydrogenated polyisobutene market across the globe. For instance, according to Cosmetics Europe, the cosmetics consumption in Europe in 2014 was valued at US$ 80.69 billion and increased to US$ 86.48 billion in 2017. • Statistics: • The hydrogenated polyisobutene market was valued at US$ 15.1 Mn in 2018, and is expected to reach US$ 22.8 Mn by the end of 2027, exhibiting a CAGR of 4.7% during the forecast period (2019 to 2027). • Drivers: • The rising demand for cosmetics & personal care products is expected to boost growth of the hydrogenated polyisobutene market across the globe. In cosmetics, hydrogenated polyisobutene helps to enhance the thickness of the lipid portion of cosmetics and personal care products. It acts as a lubricant on the surface of the skin which gives the skin a smooth and soft look. These factors are expected to drive demand for hydrogenated polyisobutene globally.

4. Statistics:Figure 1. Global Hydrogenated Polyisobutene Market Share (%), By Region, 2018

5. Market Restraints • The potential side effects of hydrogenated polyisobutene such as inflammation and skin irritation are expected to hamper the growth of the global hydrogenated polyisobutene market during the forecast period.

6. Market Opportunities • Key players are focusing on new product launches and business expansions to gain a dominant share in the hydrogenated polyisobutene market on a global level. • For instance, in July 2018, UPI Chem invested US$ 17 million in a new distribution center for its natural ingredients and chemical supply business at Mebane, North Carolina (U.S). This has helped the company in expanding its presence in North Carolina and thereby increased its customer base.

7. Market Trends/Key Takeaways • In the cosmetics & personal care industry, hydrogenated polyisobutene is used for manufacturing sunscreens and BB creams, among others products in addition to lipstick manufacturing. For instance, Vichy Laboratories offers a lift active eye serum formulated with hydrogenated polyisobutene. Moreover, this serum also contains rhamnose, ascorbyl glucoside, and beeswax. • Among function, the global hydrogenated polyisobutene market is segmented into emollient, viscosity increasing agent, plasticizer and others (extruders, etc.). The emollient and viscosity increasing agent segments are expected to gain traction during the forecast period owing to the use of these products in cosmetic formulations as binders and their skin conditioning properties. Therefore, the growing use of cosmetics and personal care products is expected facilitate growth of the emollient and viscosity increasing agent segments. For instance, according to the U.S. Department of Commerce, International Trade Administration (ITA), beauty and personal care (BPC) industry in India was valued at US$ 8 billion in 2016 and it is expected to exhibit a CAGR of 5-6% during 2017 and 2021.

8. Figure 2. Global Hydrogenated Polyisobutene Market Share (%), By End-use Industry, 2018 Based on end-use industry, the global hydrogenated polyisobutene market is segmented into cosmetics & personal care, adhesives, rubber and others (textiles, lubricants, etc.). In 2018, the cosmetics & personal care segment accounted for 95.5% of the revenue share.

9. Competitive Section: • Company Names  • A&E Connock • BASF SE • Croda International plc. • Elementis PLC • Glenn Corporation • Henan Tianfu Chemical Co. ltd • INEOS Oligomers • NOF America Corporation • Sensient Cosmetic Technologies • SOPHIM • The Innovation Company • UPI Chem • Recent Developments • Elementis PLC • In December 2018, Elementis PLC acquired a production facility in Mumbai, India for around US$ 4 million and planned to invest US$ 15 million in the facility over the next two years to enable production of additives for the personal care, coatings, and energy markets.

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