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What is exactly a brand? The companyu2019s name and logo? Or a tagline?
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How is graphic design used for conversions? The importance of graphic design goes far beyond the conventional norms of only fulfilling visual communications. It is a lot more than the visual communications and also to educate your potential audience.
What is exactly conversion? It is like meeting your potential clients or targets.Ogilvy once said.” If it doesn’t sells it is not creative” However hard it may sound there has to be a selling perspective on the creativity you make. As a designer you do have to meet your projects and your audience by taking appropriate measures.
What is exactly meant by a conversion? It is an action taken to convert a task into a lead or sales.
How can graphic design help here? It should have a strong value proposition. What is meant by a value proposition? It is a means of selling the graphic however in an indirect way so that the audience understands what you are offering them.
The user should understand what are you offering them and should be able to take the cue from your various visual communications that what is the one thing which will be important for them to take whether to but his product or not. A good call to action is a must so that people know where and whom you should contact.
A good call to action is like an indirect conversion. It will compel the reader to click on the link and which will redirect it to your website. A good and a strategic call to action is very important, else it will increase the bounce rate and is one of the main reasons as to why companies have increasing bounce rates for the website, at the same time it will be helpful for good value proposition also.
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